Stats of the Week December 2, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Consumer Package Goods (CPG)

Earlier this year global investment bank, Jeffries and business advisory firm, AlixPartners published a joint study called, “Trouble in Aisle 5” which focused on the foods at home vertical.  Specifically they found that as Millennials and Baby Boomers get older, established food brands and traditional grocery stores will be under pressure to cater to changing consumer needs.

  • Food-at-Home Spending  to Jump by $50 billion Annually for Millennials and Decrease by Up to $15 billion Annually for Baby Boomers by 2020
  • Millenials are 23% Less Likely to Value Food Brands in Their Purchasing Decision and 18% Less Likely to Shop at Traditional Grocers
  • Millennial Grocery Shoppers Favor Deals over Brands
  • 6 in 10 used their smartphone to compare prices in a grocery story

Source: AlixPartners

Social Channel: Facebook

SocialBakers recently reported on a study they did on Facebook growth across industries.  They monitored 14 of the biggest Facebook industries for a period of three months, from July to September 2012 and assessed the industry’s social media potential from two perspectives: growth of average Brand size by number of fans and net increase of new Facebook pages in the industry.  What follows is a graphic showing their results:

Source: SocialBakers

Industry – Content Marketing

Most content marketing aims to drive pre- and post-sales activity, according to a November 2012 Content Marketing Institute (CMI) and MarketingProfs report. However, in the same study of B2C content marketers in North America, 55% of respondents cited direct sales as a key metric of content marketing success, second only to increased web traffic.  Highlights of the report include:

  • Social Media is the top content marketing strategy
  • 6 in 7 US Internet users has been misled by videos that appeared to be content but turned out to be sponsored ads.

Source: Content Marketing Institute (CMI) and MarketingProfs

Just for Fun

Facebook has been playing around with their “Talking About This” metric and as a result, the 2nd most “Talked About Brand” on Facebook is:

…oh the irony!