Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:
Consumer Package Goods (CPG)
Earlier this year global investment bank, Jeffries and business advisory firm, AlixPartners published a joint study called, “Trouble in Aisle 5” which focused on the foods at home vertical. Specifically they found that as Millennials and Baby Boomers get older, established food brands and traditional grocery stores will be under pressure to cater to changing consumer needs.
Social Channel: Facebook
SocialBakers recently reported on a study they did on Facebook growth across industries. They monitored 14 of the biggest Facebook industries for a period of three months, from July to September 2012 and assessed the industry’s social media potential from two perspectives: growth of average Brand size by number of fans and net increase of new Facebook pages in the industry. What follows is a graphic showing their results:
Industry – Content Marketing
Most content marketing aims to drive pre- and post-sales activity, according to a November 2012 Content Marketing Institute (CMI) and MarketingProfs report. However, in the same study of B2C content marketers in North America, 55% of respondents cited direct sales as a key metric of content marketing success, second only to increased web traffic. Highlights of the report include:
Just for Fun
Facebook has been playing around with their “Talking About This” metric and as a result, the 2nd most “Talked About Brand” on Facebook is:
…oh the irony!