Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:
An eMarketer report touts social video as the next big wave. Stats from their report include:
- In an August 2012 study, 70% of opt-in video views were at least 1 minute long
- Social Ad views in Q1 2012 hit 1.3B views, up from 747MM in Q4 2011
- Facebook is the top sharing service for video ads on the Sharethrough network
- After viewers watch opt-in clips, 31% go to Facebook and 28% to company sites
- Young internet users are most apt to post videos on sharing sites.
Social Channel: Facebook
A new study by SocialVibe, in conjunction with GfK, underlines the significance of brand connections to consumers online. Highlights include:
- 70% of consumers socially connected to a brand online have made a purchase as a direct result of that connection
- 19% of consumers make purchases “often” and 29%t make purchases “sometimes” because of brand connections
- 33% of consumers say TOO MANY UPDATES is a reason to end a connection with a brand on Social Media.
Industry Stuff: Social Media ROI
A new white paper by marketing analytics expert MarketShare and the Keller Fay Group, called “Quantifying the Role of Social Voice in Marketing Effectiveness”, provides new and compelling evidence that word of mouth (offline and online) drives sales to a considerable degree – providing both a direct and an indirect impact on sales, amplifying the impact of marketing as people talk about the marketing or share it via social media. Among the key findings from the modeling are:
- Social Voice has a measurable direct impact on sales. It’s not just a nice to have, but it directly moves the needle on sales. More specifically, a 10% increase in Social Voice resulted in sales lift of 0.2% – 1.5% directly in the cases that were studied. Further, offline WOM was seen to have a more significant impact on outcomes than online social media, suggesting that, “even in a highly connected world, old-fashioned word of mouth contributes more than social media in certain categories.
Source: MarketShare and Keller Fay Group
Just for Fun
The difference between men and women in the social space…