Stats of the Week (Power Stats from 2012) December 29, 2012

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here is a special year-end wrap up of what we call, “Power Stats” from 2012.  Stats that help support the power of social and digital media.  Enjoy!

  • 47% of people say Facebook has the greatest impact on purchase behavior.
    • (Up 14% from 2011)
  • Twitter users are 33% more likely to be Democrats
    • This may have more to do with the generation skew of the platform than the platform itself.
    • More Political Trends HERE
  • Users that follow brands on social media increased 106%
    • The flip side is that 2 in 3 Americans on social media have never followed a brand.
  • 45-54 year-olds are the fasted growing segment in social media
  • Only 3% of people have ever “checked in.”
    • See Facebook Top Check Ins of 2012 Linked HERE
    • 74% of Americans are unfamiliar with the concept.  Not quite #trending yet.
  • 54% of Facebook users access the site via mobile
    • 33% use a phone as their primary way to access Facebook.
    • Top Facebook technology trends HERE.
  • 23% of Facebook users log into the site at least 5X daily.
    • That’s more addicting than coffee!
  • 53% of Twitter users have been a member for under a year.
    • On Facebook, the number is 19%
  • 11% increase in shortened URLs this year, correlating with a 14% decrease in engagement with the URLs on Facebook.
    • Marketers need to continuously evolve.  (Source)
  • One billion monthly active Facebook users & the first Billion views in the history of YouTube is

Source for most of the above: from Socialnomics