Monthly Archives: January 2013

Facebook & Interactive Images

Written by: Tom Edwards
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I have been following Stipple for a while now and with today’s big announcement tied to Facebook support launched the platform to the forefront of my mind to support social content & publishing strategies. What is Stipple? If you have not heard about the service, Stipple allows you to embed interactive hotspots into an image to create additional connections directly within the image. Today’s announcement is key for those who manage owned properties as now Stipple supports direct publishing support via Facebook a feature that has been missing to date.

Now it is possible to add a data driven overlay to an image that can create connections directly from the newsfeed that allow users to take action. Whether it is to drive to a branded destination such as the brands Facebook brand page or .com, create a quick path to purchase opportunity by linking the image to an e-commerce based product, embed a link to videos that relate to the image, or create additional connections as outlined below.

Tag Types

Today’s announcement is a huge addition for those of us who manage Facebook brand properties. Combine this with my recent discussions associated with visual storytelling to drive engagement and you can create a rich experience that can immediately extend the reach of a static image.

With a majority of engagement happening directly from the newsfeed, adding a rich content overlay to images can optimize associations related to the content. The combinations and support possibilities are endless. Whether it’s supporting branded content, promotion, acquisition, etc… the flexibility to tag and append content to an image is a great way to maximize story creation and connection throughout an integrated approach across channels.

Stipple Facebook Overview

In November of 2012, Stipple rolled out the ability to support Twitter publishing. From a single Tweet you can surface videos, photos, etc.. in-stream vs pushing to another destination. Adding a rich content overlay through this media is a great way to extend static images, or link to terms & conditions for a Twitter driven promotion, etc…

Stipple Twitter

I first noticed a Stipple execution by IKEA and I immediately saw the potential. The ability to claim attribution, but also create a centralized experience with various access points is something that create additional value for online retailers. I immediately started to tout the benefits to this approach, but there were limitations to social sharing until today. Now with the additional support for Facebook & Twitter, the value of this platform increases exponentially for those who drive owned asset creation & publication.

Stipple Web

It’s one thing to publish and push content out, but having the ability to measure the engagement and reach of each individual image and the interactions that Stipple creates is another advantage to leveraging this platform. As you can see below, Stipple allows the tracking of engagement and reach so image interactions can be applied into the current KPI’s associated with your publishing strategy.


I would definitely recommend evaluating Stipple and the potential impact to your publishing strategy.

Follow Tom Edwards @BlackFin360

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Introduces Vine for iOS
This week, Twitter introduced Vine, an app that allows you to share six second looping videos on the platform and in embedded tweets. The app is simple, allowing you to tap the screen to record video and lift your finger to stop. Chaining these clips together allows you to create short sound-optional movies that can be shared on Twitter. Note that Facebook is not playing nice with Vine. The network is cutting off access to its “find people” feature. More on this here.

Facebook is Hoarding Its Social Graph and Cutting Off Competitors
In the past week, Facebook has prevented multiple services from using its Social Graph. It wants to keep its most precious data — knowing who people’s true friends are  — out of competitor hands.  It is utilizing a line in its platform policy that states, “Competing social networks: (a) You may not use Facebook Platform to export user data into competing social network without our permission.” Recently, Facebook has prevented voice-messaging app, Voxer, from utilizing ‘Find Friends.’ It also blocked Twitter’s new acquisition Vine (see story above) and new social search app by Yandex called Wonder.

Facebook Launches New Conversion Measurement
Facebook has launched a new conversion measurement this week, allowing advertisers to measure their return on investment of their Facebook ads by tracking user actions including registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and then switches to another to make a purchase. The conversion measurement and optimization can be used on all Facebook ads and sponsored stories, as well as in tandem with targeting capabilities.

Global Social Media

Twitter is Opening an Office in Brazil to Compete with Google and Facebook
Brazil is social media obsessed: It’s home to more than 65 million Facebook users, more than 40 million Twitter users and 29 million users on Orkut (Google owned service). Facebook and Google have already planted their flag by setting up offices in the country – and now Twitter is joining the fray by opening an office in Sao Paulo, the country’s largest city. The move is highly tactical, as many Brazilians have been switching away from Orkut.

Noteworthy Campaigns

Coca-Cola Builds Social-Media Game Around Super Bowl Spot
Coca-Cola is launching a 60-second spot that depicts three teams trying to get to a giant bottle of Coke- and asks viewers to help them via social media. On Facebook, the beverage giant unveiled a teaser video for the spot it calls “Mirage.” The ad features three factions – bandleaders, cowboys and showgirls – racing through the desert in pursuit of a bottle of coke.  The ad closes with a cliffhanger as the groups realize the bottle was simply a sign. Another sign points them to “50 miles ahead.” In a twist reminiscent of the “Choose Your Own Adventure” series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30 second spot that will air post game. “Mirage” will run through Super Bowl. Prior to the ad’s TV debut, consumers will be able to share the spot and vote for the group they want to win the Coke via Sharing content unlocks more content including 50,000 coupons from a free 20 oz. Coke.

Hawaii 5-0 Becomes the First TV Show to Have its Ending Determined by Twitter
The CBS procedural Hawaii 5-0 made history when it became the first TV show to have its ending determined by Twitter. The plot revolved around the murder of a teacher at Oahu State University, for which there were three suspects – his boss, his assistant and a disgruntled student.  The ending shown was determined by the number of votes received on Twitter for each character. And because the show was on twice – once at 10pm on the East Coast and once at 10pm on the West Coast – the outcomes were different.  Hawaii 5-0 became a Twitter trending topic the night the show aired.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

This week we’re lifting a post straight from The Inspiration Room showcasing Social Media stats from 2012 as posted in the Huffington Post, made pretty by iStrategyLabs inspired by an article by Brian Honigman of Mark Ecko Enterises… phew!

Big infographic coming, here are some of the finer points:

  • 1 Million websites have integrated with Facebook
  • 23% of users check Facebook 5 times or more daily
  • As of 2012, 210,000 years of music have been played on Facebook.
  • 80 percent of social media users prefer to connect with brands through Facebook.
  • The average Twitter user has tweeted 307 times.
  • 56% of customer tweets are being ignored
  • Since the dawn of Twitter, there’s been a total of 163 billion tweets.
  • Google+ active users spend over 60 minutes a day across Google products
  • 34% of marketers have generated leads on Twitter
  • 625,000 new users on Google+ every day
  • Google’s +1 button is used 5 million times a day
  • Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.
  • The top 5 of the top 100 hash tags on Instagram are #love, #instagood, #me, #tbt and #cute.
  • Over 5 million are uploaded to Instagram every hour.
  • There are 575 likes and 81 comments by Instagram users every second.
  • The average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, while the average Twitter user over the same period spent 170 minutes viewing.
  • Over 80 percent of pins are repins.
  • 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children.
  • 57 percent of Pinterest users interact with food-related content, the #1 category of content.
  • Pinterest pins with prices get 36 percent more likes than those without.

Just for Fun

  • Mel Blanc – the voice of Bugs Bunny – was allergic to carrots.
  • Marco Hort has the world record for fitting 264 straws in his mouth at once!
  • California has issued 6 drivers licenses to people named Jesus Christ.


Facebook SEO Comes to Life as Graph Search Launches

Written by: Tom Edwards
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Recently Facebook announced one of the biggest changes to their search feature to date with the limited beta release of Graph Search. Mark Zuckerberg stated Graph Search would become the third pillar of the Facebook experience in addition to the News Feed and Timeline. This post will review the features of Graph Search while also outlining what it all means.

Here is the official announcement from Facebook

Graph Search

The creation of Graph Search is reflective of the current direction of social which is the inevitable convergence of social and search. With so much information being created and limited alignment between traditional search and the social graph, Graph Search could be a key bridge to a new type of search behavior based on relevant and timely socially curated content.

Example of Bing Facebook integration which applied social as an additive to traditional search. Graph Search takes the inverse approach of searching inside of Facebook.


When you begin to dig into the initial information about Graph Search, it is not intended to be a true web search engine like Google or Bing, but an engine that will search out information across all of Facebook and provide personalized answers to queries about people, photos, places & interests.


Here are various examples of the types of searches that can be conducted.

Here is an example of my friends in San Francisco, as well as recommendations of individuals with similar interests in the area.

San Francisco - personal

Here is an example that leverages Friends Check-In’s via social graph data to uncover Restaurants that may be of interest when in London

Restaurants in London

Here is an an example of the capability to search for specific types of photos either that you as a user have liked, or topical such as the recent Red Bull Stratos jump.


The Search Graph is a natural extension of the curation of social graph data. By creating deeper connections across interests and access to crowdsourced information, Facebook will now be enabling a cleaner connection to relevant content beyond simply searching for users, brands and apps.

This immediately jumps to questions of privacy from a users perspective. The current explanation is that the Graph Search will honor your privacy settings and only show information to your friends if your privacy is not set to public.

Graph Search & Privacy


For starters this will eventually play into the Facebook revenue model. Initially this will be an ad free feature, but make no mistake, by further aligning interests with broader behaviors beyond a profile, it will help to further enable personalization as a search and interest overlay and will become an even more accurate tool to re-target relevant ads.

Also, by adding this as a third pillar, Facebook will eventually be able to monetize against Facebook centric search in a similar manner to how Twitter can place ads via search results with their various promoted products.

Here is an example of a Disney Twitter query that immediately ties into the upcoming Hansel & Gretel movie as a paid unit.

Screen Shot 2013-01-15 at 10.50.03 PM

From a brand perspective, this will mean more avenues to differentiate via search results. If the users behaviorally adopt the new way to engage with the rich and relevant content within the social graph, then placement upon search category & interest relevance will be at a premium.

Similar to Google Adwords & promotion of Google+ accounts, brand positioning associated with search may become the new premium Facebook units if users adopt the platform.

Screen Shot 2013-01-15 at 10.20.23 PM

It will be interesting to see if the existing Facebook recommendation engine will be put into service as the vehicle that enables placement associated with the results of the search. I did recently speak directly with Facebook and confirmed that the current recommendation engine is not a brand controlable asset, meaning it is not currently part of the paid options to insert a brand, it is strictly algorithm based. But with this new development, the recommendation engine may be a critical component to differentiate from the rest and that will most likely come with a cost.

Example of the Facebook Recommendation Engine for Apps


I am certain that this will have a significant impact on Facebook as a platform moving forward. The amount of objects being added to the social graph will continue to scale at an exponential rate as the introduction of action objects (verbs) into the social graph in addition to all of the various pieces of content that create via interactions with Facebook will now be applied to a system that will make connections beyond the individual more feasible and better align individuals and brands.


Building a system that can now quickly mine relevant information that is based on interests and likes vs. traffic is an interesting proposition, especially when applying the overlay of your social graph with real world use cases such as finding a restaurant recommendation in a new city through the platform you already check 20 times a day.


While there was no immediate mobile support announced, previous behavior suggests that this will also further drive the move towards mobile enablement. If you are able to extend your social graph beyond 1:1 interactions to actually leveraging the data while you are on the go, this is an incredibly important addition and one that will have a significant impact on the future of Facebook’s mobile ad platform.


It will also be interesting to see if a new algorithm, such as edgerank for the newsfeed, can be organically impacted by the amount of followers to a brand (similar to Google+ recommendations via search) or if other factors such as engagement or virality rates will impact which content types (brand content) will be served.

Example of the EdgeRank Algorithm


Facebook initially has recommended the following:

1) The name, category, vanity URL, and information you share in the “About” section should be up to date.
2) If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.

There was also an ominous tease towards other factors defining search results. Some early thoughts are possibly tied to engagement & virality rates. It will be interesting to monitor the progression of Graph Search with no immediate mobile version, no Instagram integration, API’s and English only at this stage of the beta, we will monitor the evolution of Graph Search and Facebook SEO.

Follow Tom Edwards @BlackFin360

Predictions for 2013

Written by: Digitally Approved
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Each year everyone and their mother expound on what is likely to happen in the coming year. A couple of years ago we figured, hek, why re-invent the wheel, we’ll just steal other people’s ideas and make them our own. Just kidding. What we really do is read through everyone’s predictions and pick out the ones we like. Then we add our thoughts, drop in a few quotes and some pretty pictures and give you a quick snapshot of what may just be waiting around the new year corner. If you’d like to download this in pretty White Paper form, grab that HERE, meanwhile we’ve pasted most of it in below.  Enjoy and Happy New Year!


Social and Digital in 2013: Predictions from Fanscape and other notable sources 

(A Fanscape POV)



Yes, we have our point of view of what will happen in 2013, but you don’t need yet another prediction list, do you? Rather than pontificate exclusively on what we think will happen, we’ve sifted through the myriad of predictions from great minds and loud voices and distilled them down to a handful of common themes and good ideas.  We think you, our friends, clients, colleagues, and even family members should find these interesting.  We tried not to use too many big words and whenever possible, added some pretty pictures.  So, consider this a fun read and hopefully you’ll find a few nuggets to make you sound smart at that Vegan dinner party you committed to attend as a New Year’s resolution.


Your Friends at Fanscape

P.S. We’ll gladly entertain any feedback, just send it to our CEO –


The Year of The Connected Me

The recurring and overarching theme in this year’s predictions is connectivity. Thanks to our phones, our tablets, even our clothing, we’re always on. The result is that we’re doing more, we’re tracking more, and we expect more.  We don’t need a bigger TV, rather we need our connected devices to see us, talk to us, and encourage us to keep going when we really want to stop.

It will take more to get us off our couches and into the stores, but that’s a challenge that will be met.



The 2013 TrendWatching Report calls this, “(Self) Actualized,” and says that thanks to technology, we can do so much more to make ourselves better.   In their (edited) words…

The motivation behind most all consumption can be traced to self-improvement or transformation, if not simply being ‘better’ – more successful, popular, attractive, healthier, smarter. In 2013, more consumers than ever will adopt new technologies, platforms, and experiences to identify, measure, compete and learn their way towards a better self.  Welcome to the (self)-transformation economy.

The (self)-Transformational Economy

Self-Tech: Tech-driven hyper-intensity encompassing everything from mobile self-tracking and monitoring, to social (but also self-centered) media.

Accessible aspiration: Online culture, social media and the long tail of celebrity have unlocked a culture of no-limits aspiration and ambition.

Internal improvement: They’re seeking new ways to improve, enhance, and cherish themselves and their lifestyles.

Lifestyle maximization: Not just health, consumers are quantifying all sorts of lifestyle metrics from mood to location to finances and beyond.

Ambient technology: Quantified relies on sensors, devices, and online platform.  Key development is that these are increasingly flexible, natural, and wearable. If not, almost invisible.

Gamification of Self: Games make us more willing to improve.

Supporting Stats

  • In 1976, 25,000 people competed in marathons
  • In 2000, 353,000 competed in marathons
  • In 2011, 518,000 competed in marathons
  • 7 of 10 adults wear self-trackers (weight, diet, exercise, even w/o technology) – Pew 2012


If the business community has learned anything in the past couple of years, it’s that you can’t rest on your laurels, if you do, someone will come and take your business. Putting the customer at the center is vital.

Frog Design’s Kalle Buschmann explains, “For a long time Apple has been the poster child for the product and business development of experience-driven technology—and its success. But in the last two to three years we have seen new players, such as Square and Dropbox enter the market. As a result, established companies are being pressed to change their game. Specifically, the big ecosystem players: Google, Microsoft, and Amazon have done their homework, redesigned their websites, applications, operating systems, services, and added self-developed hardware. They all have one common goal, no matter how different their businesses: to optimize and differentiate the customer experience. In 2012 many of these efforts saw the light of day, but it will be in 2013 that the recent developments will reach their climax as customers start to respond to the new product landscape.

One thing that these product ecosystems have in common is that they don’t focus on the technology as a key differentiator anymore. Customer experience has become the only source of long-term competitive advantages, and today the main barrier to great experiences isn’t the tech. It’s business cases, company cultures, and the capabilities to deliver and orchestrate the intended experience through all touchpoints over time.“


Big data is a big topic. It was all the rage in 2012 and now that we know we can collect so much, how do we deal with it?

Mashable’s Lance Ulanoff predicts that “in 2013, we’ll see the fruits of that data: targeted information on all channels, new discoveries that impact all walks of life based on deep data dives. We’ll have better products, sharper and more insightful predictions (on future elections, weather; basic needs like food, water, shelter and energy). We’ll also see the rise of the Data Scientist.”

Eric Savitz from Forbes claimed, “Big data will meet social. Five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems need to be tied together.”

Expect not only more data, but more people that can actually deal with the data. We’re severely lacking in a workforce that can pro-actively determine which data to collect, translate it, and then make it actionable. In the words of Annika Jiminez at Greenplum, Data Scientists “must have very strong programming skills and foundational statistical chops and communication skills.” In other words, someone has to be able to explain how that data helps your business as if they were talking to your grandmother.


Mashable’s Lance Ulanoff also predicts that “in 2013, consumers will spend more time cleaning house, assuming that whatever they have posted on social media, what they consume and where they go will be public info — unless they actively seek to keep it out of the digital domain. Perhaps 2013 will see the rise of digital-jamming tools — software and hardware that acts a bit like “incognito mode” in Google Chrome. Not only can your own hardware not see where you are or what you’re doing, but third-party sensors are rendered unable to see you as well.”


If you aren’t sitting with your phone in your hand, your tablet or laptop, well, on your lap, while watching Game of Thrones or Modern Family, then you are in the minority. Stop calling it the second screen, it’s your primary screen.  You’re not carrying your 50” LCD around with you, are you?  No, it’s your mobile device that is with you all the time, so doesn’t that make it your first screen and not second? We don’t need to belabor how mobile is changing our lives, just expect it to continue to enhance our viewing experience in 2013.


Remember Borders? You know, that place where you could not only buy a book, but you could also sip coffee, listen to some music, and peruse the latest Blu-Rays. It was the first time you were actually encouraged to relax and do more than just buy what the retailer had to offer. Well, Amazon put them out of business, but that doesn’t mean we have to give up hope that it can actually be fun to walk into a store. Retail has to improve. The cocktail of technology, creative thinking, and the need to get out of the house will inspire someone soon to make us excited to deal with traffic and risk getting a parking ticket.

Look forward to interactive gesture-based kiosks, personalized shopping experiences, facial recognition, and cash transactions that don’t require change purses. And look for new forms of gamification and loyalty programs.


Talk to any mobile expert and they’ll tell you, it’s not about the device it’s about the mindset. You have to break yourself of thinking of mobile as a phone loaded with apps. Soon you will be the phone. Ok, before we get too sci-fi and start talking about chip implants, let’s just look at 2013 as the year we start wearing mobile devices.

From watches to shoes, from shirts to glasses, we’ll see a lot of technology stitched into the fabric of what we wear, gathering data and helping us live better lives.

Frog Design’s Paul Pugh said this about wearables, “Devices on our bodies will multiply. Sensors, cameras, input methods, and displays will work their way into our clothing.

They’ll listen for commands and whisper in our ears. Our environment will respond to us in new and interesting ways. The proliferation of large displays and projection technologies will relegate the small display on our phone to private or a constrained set of tasks. A new layered interaction model of touch, voice, and gesture will emerge as important as consumption: the continuous exchange of what we are doing, where we are, and who we are with. “

Supporting Stat

  • The wearable device market will be worth $1.5B by 2014, up from $800M in 2012  – (Juniper, Oct., 2012)


An article in Forbes stated, “Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is predicted to result in up to 100 billion Internet-connected objects by 2020. Relying on embedded computing and sensors, and driven by smartphone and tablet adoption, IoT in 2013 will witness an explosion of new uses by consumers and enterprises alike. The public is captivated by the vision of being able to control everything in their homes and offices, from temperature, lighting and security to using devices to brew cups of coffee, program entertainment, check health records, and conduct a myriad of other tasks. Enterprises are also beginning to embrace IoT for tracking physical assets, managing customer relationships, and creating efficiencies in business operations and supply chains.”

Just what is the Internet of Things?

“Over 50% of Internet connections are things. In 2011, there were over 15 billion things on the Web, with   50 billion+ intermittent connections. By 2020, three will be over 30 billion connected things, with over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything.”  – Eric Savitz, Forbes


One of our favorites that we’re lifting straight from Trendwatching is the idea that as consumers we’re excited to buy from our home country.  All those political ads back in October and November made us want to bring back jobs and innovation to the good ole USA.  “The perfect storm of consumers’ ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting just the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as 3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013.”


We couldn’t cover everything, but we’ll also be keeping an eye out for:

  • mCommerce
  • Content Organization and Curation
  • Education / Digital Universities
  • Crowdfunding
  • Same-Day-Delivery
  • Google+… Yes, Google+


Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Single Column Timeline
Facebook has begun rolling out a single-column design for timelines which better organizes users’ persona pages and places greater emphasis on communication between friends. The revamped timeline has gone live for users in New Zealand. All communication from friends and status updates are placed on the left-hand side column only. The left side has been made larger to place a greater emphasis on messages. The right hand side column is now smaller as a result.

Facebook is Testing $100 Charge To Message Non-Friends
Facebook is testing out a feature that charges users $100 to send direct messages to strangers on the social network. When attempting to send a message to CEO Mark Zuckerberg, a notification  stated:  “You aren’t connected to Mark on Facebook, so your message would normally get filtered to his Other folder.” The notification gives the sender two options “Send this message to his inbox for $100” or “Just send this message to his Other folder.”

New Twitter Search Capabilities
This week, Twitter announced new search capabilities that give it the upper hand as a breaking news source over basically every other news organization. When a new search begins on Twitter, Twitter’s API will send the query to Amazon’s Technical Turk service, where humans categorize it to help make it more relevant to readers. Then Twitter can populate its Discover section with live, topical streams of news.

Instagram Has Lost Half Of Its Daily Users After Privacy Policy Backlash
Recent figures reveal that photo sharing service Instagram has lost almost 50% of its daily users in less than one month. Instagram upset users in December when it attempted to introduce new terms and conditions which suggested it could sell user photos to advertisers. The  company quickly backtracked after a massive backlash. Active daily users on Instagram dropped from 16.35 million on December 17 to 8.42 million on January 11.

Global Social Media

Facebook Leads in 127 Out of 137 Countries
Facebook with 1 billion active users has established the leadership position in 127 out of 137 countries analyzed. One of the drivers of its growth is Asia with 278 million users, surpassing Europe with 251 million. North America has 243 million users, South America 142 million, African 52 million and Oceania 15 million.

France Becomes Twitter’s 7th Largest Market
More than 5.5 million French internet users accessed Twitter in November 2012, making a 53% rise in Twitter’s desktop audience. As a result, France is now the seventh largest market for Twitter.

LinkedIn Hits 200 Million Registered Users Worldwide
LinkedIn has announced it has reached 200 million user registrations worldwide – with new users being added at an average rate of two per second. LinkedIn’s membership spans more than 200 countries and territories. The U.S. remains  the biggest market, followed by India, the UK, Brazil, and Canada.

Noteworthy Campaigns

Hasbro Crowdsources New Monopoly Token on Facebook

Hasbro has launched  the “Save Your Token” campaign, to retire either the race car, iron, Scottie dog, wheelbarrow, shoe, top hat, thimble or battleship.  The company is letting fans vote on which they want to keep via the Monopoly Facebook Page. The one with the lowest total vote gets retired permanently. Fans can also vote on the replacement toke: a toy robot, helicopter, cat, guitar or diamond ring.

Jaguar Revs Up F-Type Marketing Via Instagram Contest

Jaguar North America is prompting users of Instagram to capture the essence of the brand for the chance to be one of the first drivers of the new F-Type model. The automaker is giving users an unlimited amount of entries to the contest and encouraging them to share their images with as many friends as possible. Jaguar USA is spreading the word about the contest via Facebook, Twitter, Google+ and Instagram. The #CaptureAJag campaign invites users to submit their Instagram images of a Jaguar vehicle that best shows the spirit of the brand. Jaguar is using the tagline “Your picture. Your chance. Your turn.” Instagram users must tag images with #CaptureAJag as well as “like” the brand on Facebook  to enter.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Social Media Marketing on Mobile Devices: Turning Challenges Into Opportunities

eMarketer published a report last week explaining how “the mobile revolution is rewriting the rules of social media marketing” citing key points such as:

  • Desktop social media usage is starting to fall, while mobile and tablet social media usage is increasing.
  • There are significant differences in the ways consumers use smartphones and tablets for social media.
  • Mobile and social teams must work together to maximize integration of marketing campaigns.
  • Facebook marketing has become more complex, with less focus on brand pages and more on the newsfeed.

You can read the whole report HERE, and here are some tasty nuggets from the report:

  • 60% of social network users will access those networks through mobile this year
  • In the UK, 80% of Facebook users access via mobile
  • As more Facebook users gravitate to mobile, new decisions must be made:
    • De-emphasize brand pages: Mobile users aren’t able to access some brand page content.
    • Focus on the newsfeed: Produce content that will be compelling enough to surface in a user’s newsfeed.
    • Move toward seamless experiences across devices: Allow users to pick up where they left off as they move from device to device; also, make it easy to submit content regardless of the device they are using.
  • Tablet owners use social media the most during TV time, while smartphone owners tend to access it while waiting for something
  • 74% of content posted by brands is photos

Source: eMarketer

Pew Internet: Social Networking

At the end of last year, Pew shared data from their deep dive on who uses social network sites.  here are some of their findings:

As of August 2012:

  • 69% of online adults use social networking sites
  • 12% of online adults say they use Pinterest, which is dominated by women.
    • Nearly a fifth of online women (19%) use Pinterest.
  • 12% of online adults say they use Instagram, which is dominated by young adults.
    • Some 27% of the internet users between ages 18-29 use Instagram.
  • 5% of online adults say they use Tumblr
    • Some 11% of young adults use this social blogging service.
  • 66% of online adults say they use Facebook
  • 20% of online adults say they use LinkedIn
  • 16% of online adults say they use Twitter
  • 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.
  • Overall, 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities.

Source: Pew

Mobile Helps with New Year’s Resolutions

According to a December survey by Prosper Mobile Insights, they found that:

  • more than one in four US smartphone or table owners – 24% of men and 30% of women – planned to use their smart mobile device to help them keep on track with their resolutions.

Here’s what resolutions they plan to track:

Source: eMarketer

Just for Fun

Here are some Statistics on New Year’s Resolutions:

Top 10 New Years resolutions for 2012

  1. Lose Weight
  2. Getting Organized
  3. Spend Less, Save More
  4. Enjoy Life to the Fullest
  5. Staying Fit and Healthy
  6. Learn Something Exciting
  7. Quit Smoking
  8. Help Others in Their Dreams
  9. Fall in Love
  10. Spend More Time with Family

New Year’s Resolution Statistics

  • Percent of Americans who usually make New Year’s Resolutions    45%
  • Percent of Americans who infrequently make New Year’s Resolutions    17%
  • Percent of Americans who absolutlely never make New Year’s Resolutions    38%
  • Percent of people who are successful in achieving their resolution    8%
  • Percent who have infrequent success    49%
  • Percent who never succeed and fail on their resolution each year    24%
  • People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions

Type of Resolutions (Percent above 100% because of multiple resolutions)

  • Self Improvement or education related resolutions    47%
  • Weight related resolutions    38%
  • Money related resolutions    34%
  • Relationship related resolutions    31%

Age Success Rates

  • Percent of people in their twenties who achieve their resolution each year    39%
  • Percent of people over 50 who achieve their resolution each year    14%

Length of Resolutions

  • Resolution maintained through first week    75%
  • Past two weeks    71%
  • Past one month    64%
  • Past six months    46%

Source: University of Scranton, Journal of Clinical Psychology

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Introduces Poke for Mobile
Right before the holidays, Facebook released the ‘Poke’ iPhone app. The poke feature has been a part of Facebook since 2004, but the mobile experience is new. With the app, you can “poke” or send a quick message, photo, or video to your Facebook friends. Each message expires after a specific time you’ve set:  either 1, 3, 5, or 10 seconds. When the time runs out, the message disappears from the app.  The  Poke app appears to be a direct competitor to Snapchat, an app that lets you send photo messages to friends, which expire in seconds. In other Facebook mobile news, the social network recently added voice messaging to its messenger app. Click here for more info.

Twitter Lets Users Add Music to Their Profiles
While Twitter users may not be able to share Instagram photos anymore, SoundTracking lets them integrate visual and audio media directly into their tweets. With SoundTracking, select a song to tweet, and a picture of the brand will display as the song plays.

There’s No Avoiding Google+
Google+ is challenging Facebook by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other Google services – including the Zagat restaurant review site – are also being set up with public Google+ pages that can be viewed by anyone online.   Google Chief Executive Larry Page has sought more aggressive measures to get people to use Google+, and some company executives say that even more integration is coming. “Google + is Google,” said Vice President Bradley Horowitz. The move will allow Google to blend mounds of data about individual users’ search habits and websites they visit with their activities on Google+.

Global Social Media

Instagram Now in 25 Languages
Instagram recently introduced new and improved translations for 25 languages. Users can now navigate Instagram in their native language on both mobile devices and via the web hub. The translations are for Instagram native functions including following, liking, hashtags, photo maps & locations. Supported languages now include: Afrikaans, Chinese, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Tagalog, Thai and Turkish.

Latin Americans Spend 56% More Time on Social Networks
According to a comScore report, Latin Americans spend 56% more time on social networking sites than the worldwide average. According to the findings, Argentina is Latin America’s most “social addicted” country, with an average of 9.8 hours on social networking sites in November, closely followed by Brazil, which ranked at second with 9.7 hours. Peru, Chile and Mexico also appear within the top ten global markets. While Facebook is now the market leader by far (115 million visitors in November), other players are making progress. LinkedIn is now the second most visited site in Latin America, ousting Twitter, which now ranks third in the region.

Noteworthy Campaigns

Delta Lingerie Uses Facebook Poke App for Campaign
Just days after the release of Facebook’s new Poke iPhone application, the app has already been used for advertising purposes in a creative campaign for Delta Lingerie. The campaign was based on  10-second clips of a model putting on lingerie from Delta, which was filmed using Poke and sent to Facebook users who liked the model’s Facebook Page. At the end of the clip, the last frame reads, “A One-Time Sale! Delta,” driving users to the Delta website.  Watch the video case study here.

Stats of the Week

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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:


eMarketer compiled a report from Pew data that highlights the growth of eReaders.  Per eMarketer, “Tablets may be more attractive to many users as multifunctional devices, but single-purpose eReaders still enjoyed a strong 44.2% surge in adoption in 2012 and will continue moderate growth in ownership in the coming years.”

Stats from this report include:

  • More than 1 in 10 book readers have gone digital-only
  • 1 in 5 Internet users have an eReader
  • The fasted growth in eReaders users last year was among blacks, where the increase was 81%
  • Adults make up the largest eReader segment, but the fasted growth in 2013 will be children under 12.

eMarketer estimates that:

  • Nearly 50 million Americans used an eReader at least monthly in 2012
  • This year, the number of users is expected to increase 10.1% to 21.8% of internet users or 16.8% of the total population

*eMarketer’s estimates of eReader users include those using devices with e-ink displays, such as Amazon’s Kindle and Kindle Paperwhite. Devices with an LCD screen like the NOOK Color are considered tablets.

Source: eMarketer

Social Channel: Facebook

Social commerce firm 8thBridge, which measures the social commerce strategies of retailers, published their annual Social Commerce IQ list and found this to be true about social sharing of products via Facebook:

  • 6 in 10 FB users alerted their personal networks to products
  • 70 percent of respondents would rather hear about a new product from a Facebook friend, than from a brand
  • 57% have asked their friends on Facebook for advice before purchasing a product
  • 31% say they don’t share products on social networks, while 63% say they share on Facebook, 25% on Twitter, and 22% on Pinterest
  • 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product
  • 44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter, but 37% don’t pay attention to posts about products
  • 56% do not share things on social networks to get rewards.

Source: 8th Bridge

Industry Stuff: Global Popularity of Social Media eMags

  • For major eMags such as Mashable, TechCruch, and The Next Web, the audience, while heavy US-based, sees traffic from all over the world that combined trumps the US

Source: Zoomsphere

Just for Fun

  • The average person walks the equivalent of twice around the world in a lifetime
  • The Bible is the most-shoplifted book in the world
  • Slugs have 4 noses