Stats of the Week January 11, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Social Media Marketing on Mobile Devices: Turning Challenges Into Opportunities

eMarketer published a report last week explaining how “the mobile revolution is rewriting the rules of social media marketing” citing key points such as:

  • Desktop social media usage is starting to fall, while mobile and tablet social media usage is increasing.
  • There are significant differences in the ways consumers use smartphones and tablets for social media.
  • Mobile and social teams must work together to maximize integration of marketing campaigns.
  • Facebook marketing has become more complex, with less focus on brand pages and more on the newsfeed.

You can read the whole report HERE, and here are some tasty nuggets from the report:

  • 60% of social network users will access those networks through mobile this year
  • In the UK, 80% of Facebook users access via mobile
  • As more Facebook users gravitate to mobile, new decisions must be made:
    • De-emphasize brand pages: Mobile users aren’t able to access some brand page content.
    • Focus on the newsfeed: Produce content that will be compelling enough to surface in a user’s newsfeed.
    • Move toward seamless experiences across devices: Allow users to pick up where they left off as they move from device to device; also, make it easy to submit content regardless of the device they are using.
  • Tablet owners use social media the most during TV time, while smartphone owners tend to access it while waiting for something
  • 74% of content posted by brands is photos

Source: eMarketer

Pew Internet: Social Networking

At the end of last year, Pew shared data from their deep dive on who uses social network sites.  here are some of their findings:

As of August 2012:

  • 69% of online adults use social networking sites
  • 12% of online adults say they use Pinterest, which is dominated by women.
    • Nearly a fifth of online women (19%) use Pinterest.
  • 12% of online adults say they use Instagram, which is dominated by young adults.
    • Some 27% of the internet users between ages 18-29 use Instagram.
  • 5% of online adults say they use Tumblr
    • Some 11% of young adults use this social blogging service.
  • 66% of online adults say they use Facebook
  • 20% of online adults say they use LinkedIn
  • 16% of online adults say they use Twitter
  • 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators.
  • 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators.
  • Overall, 56% of internet users do at least one of the creating or curating activities we studied and 32% of internet users do both creating and curating activities.

Source: Pew

Mobile Helps with New Year’s Resolutions

According to a December survey by Prosper Mobile Insights, they found that:

  • more than one in four US smartphone or table owners – 24% of men and 30% of women – planned to use their smart mobile device to help them keep on track with their resolutions.

Here’s what resolutions they plan to track:

Source: eMarketer

Just for Fun

Here are some Statistics on New Year’s Resolutions:

Top 10 New Years resolutions for 2012

  1. Lose Weight
  2. Getting Organized
  3. Spend Less, Save More
  4. Enjoy Life to the Fullest
  5. Staying Fit and Healthy
  6. Learn Something Exciting
  7. Quit Smoking
  8. Help Others in Their Dreams
  9. Fall in Love
  10. Spend More Time with Family

New Year’s Resolution Statistics

  • Percent of Americans who usually make New Year’s Resolutions    45%
  • Percent of Americans who infrequently make New Year’s Resolutions    17%
  • Percent of Americans who absolutlely never make New Year’s Resolutions    38%
  • Percent of people who are successful in achieving their resolution    8%
  • Percent who have infrequent success    49%
  • Percent who never succeed and fail on their resolution each year    24%
  • People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions

Type of Resolutions (Percent above 100% because of multiple resolutions)

  • Self Improvement or education related resolutions    47%
  • Weight related resolutions    38%
  • Money related resolutions    34%
  • Relationship related resolutions    31%

Age Success Rates

  • Percent of people in their twenties who achieve their resolution each year    39%
  • Percent of people over 50 who achieve their resolution each year    14%

Length of Resolutions

  • Resolution maintained through first week    75%
  • Past two weeks    71%
  • Past one month    64%
  • Past six months    46%

Source: University of Scranton, Journal of Clinical Psychology