Headlines & Stuff January 30, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Introduces Vine for iOS
This week, Twitter introduced Vine, an app that allows you to share six second looping videos on the platform and in embedded tweets. The app is simple, allowing you to tap the screen to record video and lift your finger to stop. Chaining these clips together allows you to create short sound-optional movies that can be shared on Twitter. Note that Facebook is not playing nice with Vine. The network is cutting off access to its “find people” feature. More on this here.

Facebook is Hoarding Its Social Graph and Cutting Off Competitors
In the past week, Facebook has prevented multiple services from using its Social Graph. It wants to keep its most precious data — knowing who people’s true friends are  — out of competitor hands.  It is utilizing a line in its platform policy that states, “Competing social networks: (a) You may not use Facebook Platform to export user data into competing social network without our permission.” Recently, Facebook has prevented voice-messaging app, Voxer, from utilizing ‘Find Friends.’ It also blocked Twitter’s new acquisition Vine (see story above) and new social search app by Yandex called Wonder.

Facebook Launches New Conversion Measurement
Facebook has launched a new conversion measurement this week, allowing advertisers to measure their return on investment of their Facebook ads by tracking user actions including registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and then switches to another to make a purchase. The conversion measurement and optimization can be used on all Facebook ads and sponsored stories, as well as in tandem with targeting capabilities.

Global Social Media

Twitter is Opening an Office in Brazil to Compete with Google and Facebook
Brazil is social media obsessed: It’s home to more than 65 million Facebook users, more than 40 million Twitter users and 29 million users on Orkut (Google owned service). Facebook and Google have already planted their flag by setting up offices in the country – and now Twitter is joining the fray by opening an office in Sao Paulo, the country’s largest city. The move is highly tactical, as many Brazilians have been switching away from Orkut.

Noteworthy Campaigns

Coca-Cola Builds Social-Media Game Around Super Bowl Spot
Coca-Cola is launching a 60-second spot that depicts three teams trying to get to a giant bottle of Coke- and asks viewers to help them via social media. On Facebook, the beverage giant unveiled a teaser video for the spot it calls “Mirage.” The ad features three factions – bandleaders, cowboys and showgirls – racing through the desert in pursuit of a bottle of coke.  The ad closes with a cliffhanger as the groups realize the bottle was simply a sign. Another sign points them to “50 miles ahead.” In a twist reminiscent of the “Choose Your Own Adventure” series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30 second spot that will air post game. “Mirage” will run through Super Bowl. Prior to the ad’s TV debut, consumers will be able to share the spot and vote for the group they want to win the Coke via CokeChase.com. Sharing content unlocks more content including 50,000 coupons from a free 20 oz. Coke.

Hawaii 5-0 Becomes the First TV Show to Have its Ending Determined by Twitter
The CBS procedural Hawaii 5-0 made history when it became the first TV show to have its ending determined by Twitter. The plot revolved around the murder of a teacher at Oahu State University, for which there were three suspects – his boss, his assistant and a disgruntled student.  The ending shown was determined by the number of votes received on Twitter for each character. And because the show was on twice – once at 10pm on the East Coast and once at 10pm on the West Coast – the outcomes were different.  Hawaii 5-0 became a Twitter trending topic the night the show aired.