Stats of the Week February 1, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Social TV

The electronic water cooler is working after all—at least according to a new study commissioned by the Cable & Telecommunications Association for Marketing (CTAM) and conducted by Nielsen. The study finds that social chatter—particularly on Facebook—has a significant impact on what viewers watch on television.

The study found that:

  • 46% started watching TV because of chatter on Facebook
    • 54% of 18-34 were influenced by Facebook
  • 14% are influenced by Twitter.
  • In contrast, 9% said they were influenced by the TV show website
  • 8% influenced by web forums
  • 7% influenced by entertainment sites

You can read more HERE.

Connectivity Data

Semiconductor solutions company, Broadcom Corporation, published the results of a survey of 2,500 U.S. adults measuring connectivity trends across behavioral and demographic lines in today’s digital life. The survey revealed seven distinct connectivity personality types among American adults, defined by two key dimensions: Connectivity, or the level of device and social media use, and Behavior, or how web-enabled devices and online platforms are used to connect to others. It also identified a range of characteristics of those with the greatest connectivity quotient. A full report on the survey findings can also be accessed HERE.

Per the report, this chart shows how people access some of the most popular social destinations on the web:

Social Networks Used by US Internet Users, by Device

Desktop Mobile Total
Facebook 86% 84% 87%
YouTube 77% 68% 80%
Google+ 51% 42% 54%
Twitter 27% 34% 31%
LinkedIn 27% 14% 28%
Pinterest 18% 18% 20%
Instagram 5% 24% 14%
Yelp 9% 14% 12%
Flickr 9% 7% 11%
Tumblr 6% 7% 8%
Blogger 8% 5% 8%
WordPress 6% 3% 7%
foursquare 2% 6% 4%
reddit 3% 3% 4%

Source: Broadcom

How Social Media Users Access Social Media (Hint: Mobile is taking over)

There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”

Source: eMarketer

Just for Fun

  • According to Genesis 1:20-22 the chicken came before the egg
  • In the Caribbean there are oysters that can climb trees.
  • A company in Taiwan makes dinnerware out of wheat, so you can eat your plate!