Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:
The electronic water cooler is working after all—at least according to a new study commissioned by the Cable & Telecommunications Association for Marketing (CTAM) and conducted by Nielsen. The study finds that social chatter—particularly on Facebook—has a significant impact on what viewers watch on television.
The study found that:
You can read more HERE.
Semiconductor solutions company, Broadcom Corporation, published the results of a survey of 2,500 U.S. adults measuring connectivity trends across behavioral and demographic lines in today’s digital life. The survey revealed seven distinct connectivity personality types among American adults, defined by two key dimensions: Connectivity, or the level of device and social media use, and Behavior, or how web-enabled devices and online platforms are used to connect to others. It also identified a range of characteristics of those with the greatest connectivity quotient. A full report on the survey findings can also be accessed HERE.
Per the report, this chart shows how people access some of the most popular social destinations on the web:
Social Networks Used by US Internet Users, by Device
How Social Media Users Access Social Media (Hint: Mobile is taking over)
There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”
Just for Fun