Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:
According to Pew, 66% of Americans use Facebook. But according to this study, people regularly take breaks from the site and young people are spending less time on it.
The study found that:
- 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
- 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
- 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.
You can read more HERE.
Twitter Users Tweet a Ton During the Super Bowl
The power outage at last week’s Super Bowl didn’t stop people from Tweeting, rather the opposite. During the power outage, 231,500 tweets per minute kept people busy. Meanwhile 24.1 Million tweets took place during the entire game and some of them were actually about football!
- Beyonce’s performance generated 5.5 Million tweets
- 108 yard kickoff return = 185,000 tweets
- Time expires, Ravens win = 183,000
Last year’s Super Bowl generated 13.7 million tweets with a peak of 12,333 per second. While 2011 saw a peak of 4,064 per second.
Read more HERE.
Is Your CEO Social?
According to mega corporate communications firm, Weber Shandwick, CEO’s need to pick up the pace with respect to their own social media efforts. With only 14% of Americans trusting corporate CEOs, maybe a little transparency would help. In their white paper titled, “Socializing your CEO” they claim that of the world’s largest company CEOs:
- 97% communicated either through traditional or online channels
- 64% are NOT engaged through company websites or in social media
- 36% engaged through company websites or in social media
- 28% posted letter or message on company websites
- 18% incorporated video/podcast on company websites or YouTube channels
- 16% have a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%)
- 12% were featured on their corporate video channels
Download the entire White Paper HERE.
Just for Fun
- It was projected that 1.23 billion chicken wings were eaten on Super Bowl Sunday
- In the past 21 years, 18 Super Bowls have been won by the team that hails from the city with the lower unemployment rate
- 92% of people surveyed said they have lost money gambling on the Super Bowl in the past.
- An estimated 8 million pounds of avocado were expected to be used to make guacamole for the Super Bowl