Headlines & Stuff February 25, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Opens Advertising API
Twitter announced this week that it is opening up its advertising API, enabling a handful of launch partners to build their own tools for creating and managing ad campaigns on the platform. The five launch partners include: Adobe, Salesforce.com (BuddyMedia), HootSuite, Shift and TBG Digital (which is one of Facebook’s biggest ad partners).

Twitter Now Reducing Some Tweets to 117 Characters
If you’re tweeting a URL, your tweets just got a bit shorter. Starting this week, any tweet sent with a URL will be reduced to 118 characters, or 117 for https links.

Pinterest Valued at $2.5B
Social scrapbooking site Pinterest has secured $200M at the valuation of $2.5B. Pinterest is now worth more than public traded internet companies Zynga, Yelp and Pandora, even though they have yet to generate any revenue.

Facebook to Partner with Acxiom, Epsilon to Match Store Purchases With User Profiles

Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they’ve bought in stores. Facebook is partnering with data giants like Epsilon, Acxiom and Datalogix to allow brands to match data gathered through shopper loyalty programs to individual Facebook profiles, much like it’s done previously with marketers’ customer data from their CRM databases. The targeting would hypothetically enable Coca-Cola to target teenagers who have bought the soda within the last month.

Global Social Media

Facebook to Open up 100 Jobs in Dublin to Expand European Hub
Facebook is bring 100 new positions to Ireland as part of its ongoing expansion in Europe. Irish broadcaster RTE says this will add to Facebook’s team of 400, already in the country.

Google Goes Pop With Asian Hangouts
Google has joined forces with Chinese, Korean and Japanese pop stars to promote the Google+ Hangout service via its A-Pop Star Week starting March 8. The artists will answer audience questions via YouTube promotional videos or fans can post queries using Google+ hashtags. Each C-Pop, K-Pop and J-Pop artist will select five people with the most creative questions to participate in personal Hangouts. Google is also rolling out an A-Pop channel which will act as a hub for live streaming concerts from Asian artists.

Noteworthy Campaigns

NBC’s The Biggest Loser Partners With Pinterest for Seconds Screen Content
The Biggest Loser has teamed up with social network Pinterest to provide a second screen experience. This week, the TV show began directing viewers to the Pinterest account for instructional content based on the current episode of the reality show. Show creators also began showing pop-ups on screen to remind Pinterest users to check out healthy recipes that were fed to contestants. Along with show tips, the Pinterest account also includes a “Tips from the Trainer’s” section, which offers matching video on the show’s web page.

Ford Gives Free Cars to Social Media Influencers
Ford kicked off Social Media Week in New York this week with the announcement that it is launching an updated version of its “Fiesta Movement” campaign, supplying bloggers, tweeters and other social media users with a brand new Fiesta for six months, asking them to document the experience. Ford’s head of social media, Scott Monty, said 100 people, including some celebrities, would receive the cars in what he said was a “social remix” of the company’s 2009 campaign.