Stats of the Week March 15, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

College Kids Love Mobile Deals

According to a recent survey of US college students, they are huge users of mobile coupons and deals. The study, conducted by Study Breaks and Campus2Careers of 689 college students showed:

  • 90% of college students now use their mobile device for deals and coupons
  • 51% use their mobile device to “always” (20%) or “often” (31%) seek out deals and coupons
  • 10% said they “never” use mobile for deal hunting
  • 46% use their mobile device to scan QR codes in a print ad

You can read more HERE.

Digital Trends for Q1 2013

eMarketer recently published their Key Digital Trends for Q1 2013 report.  Here are some highlights:

  • Brands on Social Networks (Notes in ( ) are for Q4 2012)
    • 99% of brands have a profile on Facebook (98%)
    • 97% of brands have a profile on Twitter (98%)
    • 70% of brands have a profile on Google+ (67%)
    • 59% of brands have a profile on Instagram (54%)
  • Monthly activity of Mobile Facebook Users
    • 51.5% access Facebook on Mobile and Internet (up 23%)
    • 21.5% access Facebook on Mobile only (up 72%)
  • US Facebook and Twitter Ad Revenue
    • Facebook: 2013 Total ad revenue projected to be: $2.75B, up from $2.18B in 2012)
      • Online Revenue = 64.9% / Mobile Revenue = 35.1%
    • Twitter: 2013 Total ad revenue projected to be: $0.48B, up from $0.26B in 2012)
      • Online Revenue = 45% / Mobile Revenue = 55%
  • Most Trusted Sites for Information for US Internet Users
    • News Sites = 51%
    • Facebook = 32%
    • Retail Sites = 31%
    • YouTube = 29%
    • Blogs = 29%
    • Google+ = 26%
    • Groups/Forums = 24%
    • Online Magazines = 22%
    • Brand Sites = 21%
    • Twitter = 15%
    • Pinterest = 9%
    • LinkedIn = 5%
    • Instagram = 4%

Source: eMarketer

Just for Fun

  • Squirrels forget where they hide about half of their nuts.
  • Over 1000 birds a year die from smashing into windows.
  • The inventor of the Waffle Iron did not like waffles.

Source:  www.thefactsite.com