Stats of the Week March 22, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Key Demographic Distinctions that Should Inform your Marketing Strategy (US):

  • Millennials
    • Over half of Twitter users are millennials (eMarketer, 2013)
    • 16.6MM in the US
  • Moms
    • 1 in 8 moms internet users blog.  (eMarketer, 2013)
    • 4.2 MM moms blog in the US.
    • This is expected to remain flat
  • Generation X
    • Twitter Use up 10.5% to 8.5 MM (eMarketer, 2013)
    • 1 in 3 of all smartphone users are from Generation X
  • Baby Boomers
    • 1 in 5 digital video viewers is a baby boomer.  (eMarketer, 2013)
    • 1 in 2 use smart phones

The Demographics of Social Media Users (Pew, 2013)

Just for Fun

  • George W. Bush was once a cheerleader
  • In Japan, it is completely acceptable to name your child ‘Buttocks’ or ‘Prostitute’
  • In 1895 Hampshire police handed out the first ever speeding ticket, fining a man for doing 6mph!