Stats of the Week March 29, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Smartphone Usage

IDC Research revealed the results of a recent Facebook-sponsored study that tapped 7,446 iPhone and Android users in the U.S. between 18 and 44 — representative of the 50% of the population that uses smartphones — and asked them questions about their phone usage across one week in March.  Here is some of what they found:

  • 79% of smartphone users reach for their devices within 15 minutes of waking up
    • 62% don’t even wait 15 minutes and grab their phones immediately
  • 70% of smartphone users are frequent Facebook visitors
    • More than half check it every day
  • Peak Facebook time is during the evening, just before bed
  • The average person in this demo checks Facebook 13.8 times during the day, for 2 minutes and 22 seconds
  • The average daily mobile time spent on Facebook is a half hour
    • Which is roughly 1/5 of all time spent communicating in a day
    • Which is only slightly less than time spent texting
    • On the weekend Facebook is checked more than texting
  • 46% check Facebook when shopping or running errands
    • 48% check at the gym
    • 47% when preparing meals
    • 50% while at the movies

Read more HERE.

Twitter Ad Revenue

Twitter’s global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter’s mobile presence in revising its earlier projections upward by a combined $180.1 million.

Read more HERE.

Just for Fun, Here are Some Easter Stats

  • Easter is the second most important candy-eating occasion of the year for Americans, who consumed 7 billion pounds of candy in 2011, according to the National Confectioner’s Association.
  • In 2012, Americans spent nearly $2.1 billion on Easter candy, while Halloween sales were over $2 billion; Christmas, more than $1.4 billion; and Valentine’s Day, over $1 billion.
  • Ninety million chocolate Easter bunnies are produced each year.
  • Chocolate bunnies should be eaten ears first, according to 76% of Americans. Five percent said bunnies should be eaten feet first, while 4% favored eating the tail first.
  • Adults prefer milk chocolate (65%), to dark chocolate (27%).
  • According to the Guinness Book of World Records, the largest Easter egg ever made was just over 25 ft high and made of chocolate and marshmallow. The egg weighed 8,968 lbs. and was supported by an internal steel frame.
  • Each Easter season, Americans buy more than 700 million Marshmallow Peeps, shaped like chicks, as well as Marshmallow Bunnies and Marshmallow Eggs, making them the most popular non-chocolate Easter candy.
  • As many as 5 million Marshmallow Peeps, bunnies, and other shapes are made each day in preparation for Easter.
  • In 1953, it took 27 hours to create a Marshmallow Peep. Today it takes six minutes.
  • Yellow Peeps are the most popular, followed by pink, lavender, blue, and white.
  • Americans consume 16 billion jellybeans at Easter, many of them hidden in baskets.
  • If all the Easter jellybeans were lined end to end, they would circle the globe nearly three times.
  • Jellybeans did not become an Easter tradition until the 1930s. They were probably first made in America by Boston candy maker William Schrafft, who ran advertisements urging people to send jellybeans to soldiers fighting in the Civil War.
  • 70% of kids aged 6–11 say they prefer to eat Easter jellybeans one at a time, while 23% report eating several at once. Boys (29%) were more apt to eat a handful than girls (18%).
  • Children indicate their favorite Easter jellybean flavors are cherry (20%), strawberry (12%), grape (10%), lime (7%), and blueberry (6%).