Monthly Archives: April 2013

Headlines & Stuff

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Here are some cool things we read about this past week:

Twitter Testing New Local Discovery Features
Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location. The idea is to surface relevant activity based on on where you are in the world, serving up tweets from others around you – whether you follow them or not.

Twitter Signs Lucrative Deal with Advertising Agency
Twitter has signed a deal this week with Starcom Media Vest Group, part of Publicis Groupe. The multiyear deal, comes at the beginning of upfront season. The deal will include a virtual lab where the two companies will conduct research that will help advertisers connect Twitter and TV together. The companies will combine some of their resources they use for measuring and tracking data and advertising.

YouTube Lowers Prices to Attract Advertisers
YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season: lowering prices. The video platform isn’t  exactly lowering ad rates, but it’s re-thinking the way it structures up front ad deals for premium content in the eve of its ‘Brandcast,” a big show for marketers and agencies in NYC next week. Last year, YouTube came out with packages requiring advertisers to make commitments to spend in excess of $10 million across YouTube. This year, YouTube is dropping those requirements. The new minimum is about $1 million for a wide variety of YouTube content that allows bigger advertisers to buy more and smaller advertisers to buy less.

Facebook is Testing a New Prompt Asking Users to Complete Their Profiles
Facebook has started prompting some of its 1 billion users on the desktop version of the site to complete their profile. Similar to LinkedIn, Facebook has started telling users the percentage of their profile they have yet to complete.  Facebook of course needs this info to serve its users more relevant ads.

Global Social Media

Unilever & Coca-Cola Join Facebook UK Advisory Board
Facebook has created an advisory board made up of representatives from brands and agencies, in a bid to improve marketing best practices. The UK Advisory Board will meet approximately four times a year to discuss product development, campaign measurement and marketing best practices. The board will be led by Facebook UK & Pan-Euro director Christian Hernandez and UK sales director Stephen Haines. Brand representatives include Tesco CMO, Unilever UK & Ireland media directors, PepsiCo UK & Ireland VP of Sales, and Coca-Cola UK & Ireland general manager.

Noteworthy Campaigns

Cap’n Crunch Gets YouTube Late Night Talk Show
Cap’n Crunch is looking for a comeback and is placing bets on social media to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35pm ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7. The Cap’n will conduct interviews with animated celebrities and fictional characters within a giant cereal bowl.  Topics of conversation include pop culture and social media.

Comedy Central Hosts Comedy Festival on Twitter
Next week, Comedy Central will host a five-day comedy festival that includes a lineup of legends like Mel Brooks and Carl Reiner alongside popular comics like Amy Schumer and Paul Feig. The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and roundtables and posting jokes using the hashtag #ComedyFest.

Callaway + LinkedIn + Fanscape = Awesome Golf Experience

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We are excited as all get out to share this really great collaboration that just went live.  Over the past few weeks, our Callaway Golf team has worked tirelessly to bring to life a new campaign called, “Hit the Links with Callaway.” Knowing that hundreds of thousands, nay, millions of LinkedIn users do business on the golf course, we had this idea, what if Callaway could inspire people to reach out to their LinkedIn connections and invite them to play a round of golf? LinkedIn jumped at the opportunity to create something new and exciting and thus we have Hit The Links with Callaway.

You can play here at!

In the words of Harry Arnett, SVP, Callaway Golf, “We are disrupting the traditional influence models in golf because golfers’ expectations about how they experience brands has changed dramatically.  This partnership and concept are exciting because no other company has used LinkedIn’s API in this way before, and we’re using it to connect passionate golfers. It furthers our commitment to being the most transparent, most connecting, most engaged brand in golf.”

Fanscape President, Terry Dry added, “LinkedIn is the perfect partner to create this experience. In addition to having our target demo, LinkedIn users are already talking about golf, creating golf groups and listing golf as an expertise to attract connections. In fact, Callaway is the most popular golf brand on the network and will be the first sporting goods brand to do anything of this scale on the platform. It’s a natural extension that provides value to all partners.”

LinkedIn posted the below note on their site today which we wanted to share as well.

Play today and let us know what you think!

LinkedIn Announcement

Callaway Golf Leverages LinkedIn to Engage Golfers with “Hit the Links”

Andy Goldman | April 29, 2013

The golf course is not only a place for long drives and birdie putts; business networking over 18 holes has always been an integral part of the sport. Callaway Golf Company recognized this connection and launched “Hit the Links,” an application that reinvents the organic relationship between professional networking and golf to facilitate dialogue and excitement for the sport.

Callaway’s campaign aims to disrupt the traditional influence models in golf in a modern way. LinkedIn is home to Callaway’s target demographic – professionals who are passionate about playing golf, and many LinkedIn users are talking about golf, creating golf groups and listing golf as an expertise to attract connections. A social and sharable promotion on LinkedIn was a natural choice, and “Hit the Links” was born.

Within the app, golfers designate an ultimate foursome using their LinkedIn network of professional contacts, and submit the group for a chance to win a golf “business” trip to Callaway’s HQ for a custom club fitting and a round of golf. The experience begins with users logging into the application via LinkedIn Connect, which then generates the recommended foursome through LinkedIn’s API.

The three connection types created from the API within the foursome are:

• The Company Insider: Someone within the user’s company. The API seeks out a golfer first, but if one isn’t available, then the person with the most appropriate title is selected.

• The Business Contact: Someone in the user’s network and industry that the user has the most connections in common with.

• The Golfer: To find the golfer in the user’s network, the API references attributes such as interests and group membership. The person with the highest number of connections in common will be selected.

Participants can also “mulligan” out the recommended connections and handpick their foursome by browsing their professional network.

With “Hit the Links”, Callaway introduces a modern approach to the long-held tradition of networking on the golf course and transforms the way golfers interact with their brand through social networking. We applaud Callaway’s innovative thinking and commend them for being the first sporting goods brand to integrate with LinkedIn in this way.

If you’re ready to “Hit the Links,” visit today.

Stats of the Week

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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

Battle of the Sexes, Twitter Style
In a recent post on AllTwitter, they’ve created a giant infographic (posted below) that stresses how men and women utilize social media and who uses which social platform more/less. Per the article, “recent studies suggest that almost three-quarters (71 percent) of internet female users are active on one or more social media sties, compared to slightly less than two-thirds (62 percent) of men.” Other highlights:

  • 62% of Twitter users are women
  • 58% of Facebook users are men
  • 70% of Pinterest users are women
  • 64% of Google+ users are men
  • 54% of LinkedIn users are men
  • 54% of YouTube users are men

Source: AllTwitter

What’s the Deal with Snapchat?
It’s what your kids are into. If you don’t know, it’s the messaging service where pictures and texts disappear moments after you receive them. How many photos are uploaded a day?  Per Snapchat CEO Evan Spiegel:

  • Currently Snapchat users are sending about 150 Million photos a day
    • To put in context, Instagram has an estimated 40 million new pics uploaded a day

Source: DigitalTrends


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Back in January we published our predictions for the year. One of those predictions was about Privacy and how we should expect to see new tools put in place to better protect our identity and our online habits. Well, we haven’t seen too much about actual hardware and software (doesn’t mean it’s not happening, we just haven’t noticed too much just yet), but we do see policies evolving and actions from major platforms like Facebook.  Mashable posted this article last week about Facebook partnering with the National Association of Attorneys General:

Facebook and privacy sometimes seems like an oxymoron — words or ideas that contradict one other. Users complain about Facebook’s privacy settings being too difficult to understand and properly implement.

Now, Facebook and the National Association of Attorneys General (NAAG) want to change that through a consumer education program.

They’re partnering on a program “designed to provide teens and their parents with tools and tips to manage their privacy and visibility” on Facebook and online.

NAAG President and Maryland Attorney General Douglas F. Gansler kicked off the campaign during a “Privacy in the Digital Age” summit Monday morning.

“Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms,” Gansler said.

The alliance will consist of a few different approaches, beginning with an NAAG “Safety and Privacy on Facebook” page. There, users will find basic info on how to set privacy settings and controls — think of it as Facebook 101.

There’s also an “Ask the Safety Team Video” series, where users can get answers to privacy questions directly from Facebook’s safety team.

“At Facebook, we work hard to make sure people understand how to control their information and stay safe online,” Facebook COO Sheryl Sandberg said in a statement.

Public service announcements (PSAs) with attorneys general in 19 states will be distributed starting Tuesday, with topics such as “What you Can Do to Control Your Information?” as well as answers to questions about online bullying.

Facebook says it will continue to work with attorneys general around the country, though they’re not revealing the other states just yet.

Though Facebook use among teens appears to be declining, as kids move the conversation to social networks such as Instagram and Snapchat, it’s important for Facebook to provide these educational tools.

Last summer, Facebook settled with the Federal Trade Commission (FTC), agreeing to make it more clear to users when the social network is sharing their information beyond what their privacy settings mandate. Under that settlement they agreed to initiate a program to protect users’ privacy and get their approval before sharing any information.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Adds “What You’re Doing” Status Updates
Facebook users can now express what they are watching, reading, listening to, eating, drinking, or how they are feeling in status updates. For example, if you share that are you are watching Jurassic Park the movie, your post will contain the movie icon and a link to the movie’s Facebook Page. Jurassic Park would then be added to the Movies Section of your Timeline.

YouTube Wins Copyright Battle with Viacom
A federal judge has cleared YouTube of liability for infringing copyright by allegedly hosting tens of thousands of clips of content owned by Viacom. In a decision issued this week, U.S. District Court Judge Louis Stanton ruled that Google’s YouTube was protected by “safe harbor” provisions of the Digital Millennium Copyright Act, which broadly gives sites immunity when users upload copyrighted material, as long as the sites remove the content upon request.  The marks the second time that Stanton dismissed Viacom’s case, which the company filed in 2007.

LinkedIn Launches Major Mobile App Upgrade, Leads with Content
This week, LinkedIn released a considerable upgraded iOS and Android mobile phone app that emphasizes user personalization and brings forward the company’s growing content strategy. Version 6.0 most notably adds a personal newsfeed as the default mode. The app has highly accessible commenting and sharing tools, so that the user can engage in professional conversations while they are occurring. The new app also emphasizes personalization. A slider menu lets the user add shortcuts that access more than half a dozen key LinkedIn activities, such as one’s own groups, people who have viewed your profile, news and your own recent activity. With the release, LinkedIn also emphasized its international reach, reporting that 64% of its members are now located outside of the U.S. The app update expands language support to 15.

Facebook Launches Open Graph Mobile
Facebook this week, unveiled three new products at its Mobile Developer Conference in NYC that will put the company on an even faster track to becoming a mobile first platform. The company announced Open Graph Mobile, which takes Facebook’s social graphing product to the mobile platform for the first time. Facebook also released the latest figures for mobile, which include over 680 million mobile users and the fact that over 81% of iOS apps and 70% of top 100 grossing Android apps integrate with Facebook.

Twitter Looks to Emulate Google with Keyword Ad Targeting
This week, Twitter announced the ability for advertisers to target Promoted Tweets to specific keywords users may include in a tweet. For example, someone might tweet they are hungry and want a burrito. Taco Bell could bid on the words “hungry” and “burrito” to run a Promoted Tweet linking to a coupon code for a free burrito to that user and anyone else whose tweets include those two words. Advertisers can also import keywords they use on other platforms, such as Google’s AdWords.

Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads
Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million-dollar a day business out of the gate – if its asking price is met. The social network still hasn’t finalized the format of the video ads, but it’s been shopping the product around the agencies, looking to lock down commitments for the first available units in June or July. While the format of the units isn’t totally nailed down, it is widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main newsfeed. Assuming four daily advertisers will meet Facebook’s asking price – it would be earning more than $4 million daily from the ads.

Global Social Media

UK Leads the World For Twitter Users
A recent survey found that the usage of Twitter is highest in the UK, with 21% of respondents saying they frequently use the service at least once per week. The UK is followed by the U.S. with 18%, Italy with 14%, France with 9% and Germany with 8%.

Noteworthy Campaigns

Crowdsourced Music Video Records Viewers’ Cursors in Real-Time
Rock band Light Light recently collaborated with Amsterdam-based design studio Moniker to create a one-of-a-kind music video. The online video is interactive and allows viewers to participate simply by moving their mouse cursor around the screen. The interactive video is called “Do Not Touch” and is for the single “Kilo.” It invites users to take part by hovering their mouse cursor over certain objects through a set of instructions. The movement of the cursor is recorded in real-time and as more people participate in the experiment, more cursors will appear on the screen each time. Check it out here.

Audi Lets Fans Write the End to the Next Iron Man Comic Book
Audi has partnered with Marvel Entertainment for its latest campaign. The car company is creating a crowdsourced digital comic book featuring Iron Man. The campaign allows fans to decide how the story ends. Users can submit their sketches for the final panel of the comic book and the winning entry will be published. The ‘Steer the Story’ e-comic book features Tony Stark who goes on an adventure in the Audi R8 sportscar prototype. Users can vote for their favorite entry, but the final decision will be made by a panel of judges from Marvel.

Stats of the Week

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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

Customer Service
Ask us why we got into social media and we’ll tell you it’s because we love great customer service.  And Social Media is an extension of great customer service.  Dimensional Research and ZenDesk conducted a survey of 1,000 people who have had experiences with the customer service of a mid-sized company.  Guess what?  Turns out that people are more likely to share bad experiences than good ones.  Shocker we know.  But nothing beats some cold hard data to support what you already know in your gut happens. You can read the whole survey HERE and here are some of the highlights:

  •  62% of B2B and 42% of B2C customers purchased more after a good experience
    • while 66% and 52% respectively stopped making purchases after a bad experience
  • 95% of respondents who have had a bad experience said they told someone about it compared to 87% who shared a good experience
    • Friends or family (in person) were most commonly told, by 81% of those with bad experiences and 72% with good experiences
    • Followed by coworkers (in person – 57% and 40%; respectively)
  • Propensity to share bad customer service was above-average among Gen X (36-50) respondents (99%) and those with annual household income of more than $150,000 (100%)
    • Those groups were also more likely to share positive experience (95% and 100%, respectively)
  • 54% of respondents who had shared a bad experience said they shared it more than 5 times, compared to 33% of those who had shared a good interaction
  • 58% of respondents said they are more likely to tell others about customer service experiences now than they were 5 years ago
    • That figure rises to 61% among Millennials (18-35) and 65% among Gen Xers.

Source: MarketingCharts

Moms and Social Media
Also falling into that – no duh but actual numbers never hurt – file, ComScore and parenting site, surveyed 1,500 U.S. moms and found out:

  • The vast majority of moms (91%) make regular use of social media — a 20% increase from 2010
  • Over a fifth of moms (22%) now expect a high level of social media engagement from their friends and family
  • Despite making up only 18% of the total U.S. Web population, moms were responsible for 32% of total online spending in the last quarter
  • Compared to the general population, moms who are also heavy social networkers are more likely to shop online for clothing (61%), portable devices (91%), baby supplies (63%), and home and garden products (65%)
  • Compared to the general population, 49% more moms have smartphones (81% vs. 54%), while, in a year-over-year comparison, mom’s smartphone ownership is up 25%, while tablet ownership is up 79%
  • 89% of moms with smartphones access Facebook on their phones, and they are four times more likely to prefer to check social media via their smartphone than the average user
  • 91% of moms have used Facebook in the past six months — compared to 80% of the general population
    • While nearly two-thirds of moms (61%) report having used Pinterest in the last six months — nearly double its 30% usage among the general population

Source: MediaPost

Just for Fun – Earth Day Stats

A recent study from Bridgestone surveyed 4,000 Americans about their green habits and found:

  • 86% of consumers recycle
  • 52% recycle more than they did two years ago
  • 92% of consumers say a product or manufacturer’s environmental sustainability has some impact on their purchasing decisions
  • Respondents also indicated that the most important ways a company can show they are environmentally friendly are creating a product that minimizes generated waste and carbon emissions tied to waste


Source: VentureBeat

Google Glass The Future Is Now

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Wearable technology, specifically head mounted displays have been a part of science fiction canon for a very long time. Fans of the 80’s anime series Dragon Ball were accustomed to seeing characters with their own version of “Google Glass” interfaces. This preexisting association can be both a positive and a negative when it comes to the potential mass adoption of Google Glass.


The explosion of fitness related wearable technology with the Fit Bit, Nike Fuel Band & the recently launched Jawbone fitness band have led to a rise in mass appeal for wearable technology. The trend has been if the wearable technology provides relevance & utility as a natural extension of our daily lives we are willing to put our time & dollars towards supporting this type of product. For Google Glass, the goal is to further integrate the real world into the Google ecosystem thus creating a natural extension into your daily life, even if you look a bit like Geordi La Forge from Star Trek: The Next Generation.


Google Glass has been the subject of a lot of hype over the past few months. From influencers wearing them at SXSW to recent sightings throughout NYC. What started as a project from Google X Labs is now on the verge of becoming a mainstream device. Whether this will go from Uber nerd category to mainstream essential is yet to be seen, but this will fundamentally impact the intersection of physical & digital moving forward.

Screen Shot 2013-04-16 at 12.25.37 PM

Google Glass, What are the specs and what should I expect from the UX?

The recent release of the Google Glass tech specs outline Google’s commitment to bring the product to market and attempt to redefine how we interact with the physical world. The specs include:

  • a high resolution display which is equivalent to a 25 inch HD TV from 8 feet away
  • 5 MP camera and 720P video
  • Bone condution audio transducer
  • Wi-fi & Bluetooth enabled
  • 12 GB of useable memory synced with Google cloud storage (16 GB total)
  • 1 full day of typical use


Outside of the tech specs, I was really interested in diving into the Google Mirror developer API’s. This is where you can really begin to see how Google plans on allowing the developer ecosystem to support the product & experiences moving forward.

One of the core elements of the user experience is tied to the concept of Timeline Cards. These cards display the top level content that users will see. There are essentially two levels of navigation, with a top level primary and a sub-timeline for easy organization. Timeline cards support text, rich HTML, images or video content. From a brand perspective, understanding the relationship between relevant content & how information is presented & consumed via Timeline cards will be a key area to focus on as launch approaches.

Screen Shot 2013-04-16 at 12.44.56 PM

Similar to how Facebook allows the usage of “action objects” to further drive content acceleration and discoverability through the social graph, the Google Mirror API allows the addition of action based interactivity into the app experience. For now commands such as “read aloud”, “reply by voice” and “navigate to” are inherent to the navigation, but this can extend “discover” or other action verbs. More importantly, it will be interesting to track how user actions are then reported back, or ultimately mapped to contextual or location based search. It is easy to see how actions could then be turned into opportunities to share both within the construct of Google & possibly overlays to the physical world via augmented reality tagging or proximity based recommendations.

Screen Shot 2013-04-16 at 12.49.18 PM

Subscriptions seem to be a key element to the Google Glass experience. Both from an engagement & tracking standpoint. Subscriptions tell you when users choose specific menu items or when they share to a contact. Once an action is taken, it will be possible to take a specific action, such as share a photo. This will allow branded experiences to see what is truly engaging to the end user.

Screen Shot 2013-04-16 at 12.52.33 PM

Location is going to be a key element of Google Glass. If the user opt’s-in and grants access it is possible to use the Google Mirror API to observe the user’s location in timeline items, request their last known location directly, and subscribe to periodic location updates. You can also deliver pre-rendered map images in timeline cards by giving the Mirror API the coordinates to draw. Basically, location is the key attribute to connect the user to their environment that can then be overlaid map data or even with augmented reality interfaces.

Screen Shot 2013-04-16 at 1.27.55 PM

The biggest brand opportunities will be tied to mapping users locations with digital overlays to take real-world actions. This is already coming to life through Google’s augmented reality massively multiplayer online game for Android Ingress. Ingress seems to be designed with Google Glass in mind. I will be going into deeper detail around the impact of Ingress and the potential for brands in a future post but brands such as Zipcar & Jamba Juice are already testing the impact that this type of engagement can provide.

Screen Shot 2013-04-16 at 5.03.24 PM

What is the potential for Google Glass over the next 3-5 years?

Interconnectivity – The intersection of technology and utility is going to be a key area of focus over the next 5 years. Interconnection between smart grid technology in our homes that intersect with mobile devices such as Google Glass will continue to gain traction. When it comes to wearable technology, the overlay of digital into our everyday lives via products such as Google Glass are just the tip of the iceberg on a new landscape of interaction both physically and socially. Changing the view of real world with digital overlays will continue to develop into a new form of communication and interaction.

Contextual Data – The trend digitally is a movement from mass social interaction towards contextual networks. This same concept will push through wearable technology. You look at the rise of the Nike Fuel band and the gamification and sharability of personal information. This trend will continue to expand beyond fitness into other facets of our lives. Data tied to fitness, work habits, leisure etc… will all begin to create different sets of data that can then be visualized, gamified and used to help us lead more efficient, effective lives.

This also maps to Google’s larger strategy tied to contextual & personalized search. If you watch what is happening from a search standpoint, one of the bigger trends is the move towards personalized & socially enabled search where results will differ by individual, and social weighting of content will be a key driver to determine what search results you see. This coincides with Google Glass, as the intersection of location, search & social are evident based on how the UX is being defined.

Google Search Plus Your World

Content anywhere – How we consume content has changed significantly over the last decade. Content ubiquity will become accelerated with Google Glass and similar products that provide HD display’s and voice activated controls allowing for access to streaming content on demand. This is just the beginning as paper thin displays and wearable technology continues to evolve. What was once thought to be science fiction is quickly becoming reality.


Follow Tom Edwards @BlackFin360

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Expands Ad Targeting Based on Purchases
Facebook has launched a new ad program called Partner Categories. The offering is a new way to target ads to more categories of people. Partner Categories builds on Custom Audiences, a program it launched in September and then augmented in February using third-party shopping data. That February expansion let advertisers target by broad categories, including people who are in the market for a car. Now, advertisers can target 500 specific segments, including “Dairy and Egg Buyers,” and customers looking for a full sized sedan rather than just any car. The system does not identify users by name to Facebook and Facebook does not identify users by name to advertisers.

With Pulse, LinkedIn is Becoming the Newspaper of the Future
LinkedIn is sending a clear message with its acquisition of news-reader Pulse (purchased for $90mm): it’s a media company. Pulse makes an app that allows readers to browse articles from a variety of sources, including social networks. LinkedIn wants to broaden how users think of it beyond job-hunting. Already, LinkedIn publishes articles by high-profile business figures like Richard Branson and Michael Lazerow. “We believe LinkedIn can be a definitive publishing platform,” LinkedIn Product Chief Deep Nishar wrote in a company blog post.

Twitter’s Music App Set to Launch Soon
Twitter Music will reportedly launch as soon as this weekend. Twitter’s standalone music app will suggest tracks based on data gleaned from users’ accounts, including accounts that they follow. The app will allow users to listen to music using third party services like iTunes and Soundcloud.

Global Social Media

Adults in the UK Spend More Online and Own the Most Devices Out of Any EU5 Country
Adults living in the UK are some of the most connected citizens in Europe and own more devices than any other European Union Five country, according to Forrester. 83% of Brits aged 18 and above access at the Internet at least once a month, the highest online penetration in the EU5 (France, Germany, Italy, Spain and the UK). The study also found that UK adults were most likely to own a laptop, a smartphone or tablet, leading to higher engagement with online retailers.

China’s New Social Media Fad: Dogs Wearing Pantyhose
Gou gou chuan siwa, or “Dogs wearing pantyhose,” is a controversial practices that is catching on within China’s social networking sites. After a few memes of the dogs appeared in China earlier this month, more and more users decided to try what some call ‘pet shaming.’ The trend is said to have originated with a single image posted to Weibo (China’s Twitter) on April 2.

Noteworthy Campaigns

Ben & Jerry’s Celebrates Local Heroes With Free Ice-Cream
Every year, Ben & Jerry’s celebrate the opening of their first business by giving away free ice-cream for the whole day on April 9. To celebrate this year in the Netherlands, Ben & Jerry’s asked people to vote for their local heroes through a Facebook app. In return, everyone in the community has the potential to receive sweet treats on Free Cone Day. The campaign  asks fans the question: “Who deserves a free cone day?” Users answered on Facebook and pinpointed  their local heroes on a map. These virtual pins turned into “potential free cone day locations and reminders for people to vote for their local hero.” In each of the 12 regions in The Netherlands, three local heroes were chosen based on their initiatives and votes. One hero included a woman who wakes up every three hours to feed neglected dumped kittens and has been doing so for the last 30 years.

Hunky Plumbers Are Coming to Snake Your Drain In The Liquid Plumr “House Call Sweepstakes”
After the success of last year’s Double Impact commercial, featuring two hunky beefcakes who arrive at a woman’s door to fix a clog, the Clorox brand is launching an actual “House Call Sweepstakes.” Now you can win a visit from a similarly endowed beefcakes along with real plumbing and fix-it professional to give your bathroom the business.  Winners will be selected each week through May 20 and will receive $1000 in addition to a visit from some sexy guests. You can enter on the Clorox Facebook Page here.

Stats of the Week

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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

We’re borrowing this post from DigiDay:

15 Stats Brands Should Know About Instagram
Digital media is going visual, with Instagram leading the way.

Just three years old, Instagram is now owned by Facebook and poised to become a major player on the social Web. Along with its growing user base, Instagram has attracted more and more brands, too. While Instagram isn’t quite on par with Facebook or Twitter when it comes to brand adoption, it’s well on its way.

Check out these 15 interesting stats about the ever popular mobile photo-sharing network.

  1. Instagram has 100 million monthly active users. (Instagram)
  2. 40 million photos are posted per day. (Instagram)
  3. There are 8,500 likes per second on Instagram.  (Instagram)
  4. 1,000 comments are made per second.  (Instagram)
  5. 59 percent of Interbrand’s top 100 brands are on Instagram. (Simply Measured)
  6. Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)
  7. 26 of the top 100 brands have more than 10,000 Instagram followers. (Simply Measured)
  8. 10 of the top 100 brands have over 100,000 followers. (Simply Measured)
  9. 40 percent of brands’ photos are filtered. (Simply Measured)
  10. Lo-Fi is the most used filter among brands. (Simply Measured)
  11. Of the brands that use Instagram, 41 percent now post at least one photo per week.  (Simply Measured)
  12. 98 percent of Instagram photos posted by top brands are now shared to Facebook.  (Simply Measured)
  13. 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)
  14. 14 percent of Internet users between the ages of 30 and 49 use Instagram. (Pew)
  15. Only 3 percent of Internet users between the ages of 50 and 65 use Instagram. (Pew)

E-Books Selling Like Hotcakes
Word is that E-Books are now 23% of all books sales.  As told in this Mashable post:

Big, bigger, but not yet biggest: According to the Association of American Publishers’s StatShot study released Thursday, e-books made up nearly a quarter (22.55%, to be precise) of U.S. trade publishers’ book sales last year. That’s up from 17% in 2011 and just 3% in 2009.

The financial outlook for books is good. Total industry revenues increased 6.2% to $7.1 billion, of which $1.54 billion came from e-books. Net revenue from adult fiction/non-fiction and children’s/young adult books rose as well — though revenue in the third category, religious presses, did not.

It wasn’t just e-books that sold well. Downloadable audiobooks and paperbacks also saw year-over-year increases, as did hardcover copies of books in the children’s/young adult category.

Interestingly, e-book revenues appear to be outpacing user adoption of the format, albeit only slightly. According to a study published by Pew last week, 21% of American adults have read an e-book in the past year.

Explaining FiberLove

As GoogleFiber makes its ways slowly across America, we’re all wondering, why is Austin so special? Market Research company, Scarborough prepared a very nice infographic that among other things, explained why cities like Austin, Atlanta, San Francisco, and Washington DC ranked highest amongst contenders for this high speed dream.  According to their report, these four cities:

  • Are always in top 10 for every online media activity measured every year
    • Access Internet, Social Networking, Smartphone Etc.
  • Index high for cities with people whose incomes are $250,000+
  • Have high levels of white-collar employment.  (US City Average is 38%)
  • Have high numbers of children (US City Average is 39%)
  • Have high degree of degrees, college or more.  (US City Average is 26%)
  • Have a lot of Gen X-ers (US City Average is 27%)

Just for Fun

  • Each year, there are more than 40,000 toilet related injuries in the United States.
  • Every year more than 2500 left handed people are killed from using right handed products.
  • Madonna suffers from garophobia which is the fear of thunder.