Stats of the Week April 12, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

We’re borrowing this post from DigiDay:

15 Stats Brands Should Know About Instagram
Digital media is going visual, with Instagram leading the way.

Just three years old, Instagram is now owned by Facebook and poised to become a major player on the social Web. Along with its growing user base, Instagram has attracted more and more brands, too. While Instagram isn’t quite on par with Facebook or Twitter when it comes to brand adoption, it’s well on its way.

Check out these 15 interesting stats about the ever popular mobile photo-sharing network.

  1. Instagram has 100 million monthly active users. (Instagram)
  2. 40 million photos are posted per day. (Instagram)
  3. There are 8,500 likes per second on Instagram.  (Instagram)
  4. 1,000 comments are made per second.  (Instagram)
  5. 59 percent of Interbrand’s top 100 brands are on Instagram. (Simply Measured)
  6. Engagement on Instagram with the those top 100 brands has increased 35 percent, driven mostly by Nike, Adidas, and Gucci. (Simply Measured)
  7. 26 of the top 100 brands have more than 10,000 Instagram followers. (Simply Measured)
  8. 10 of the top 100 brands have over 100,000 followers. (Simply Measured)
  9. 40 percent of brands’ photos are filtered. (Simply Measured)
  10. Lo-Fi is the most used filter among brands. (Simply Measured)
  11. Of the brands that use Instagram, 41 percent now post at least one photo per week.  (Simply Measured)
  12. 98 percent of Instagram photos posted by top brands are now shared to Facebook.  (Simply Measured)
  13. 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram. (Pew)
  14. 14 percent of Internet users between the ages of 30 and 49 use Instagram. (Pew)
  15. Only 3 percent of Internet users between the ages of 50 and 65 use Instagram. (Pew)

E-Books Selling Like Hotcakes
Word is that E-Books are now 23% of all books sales.  As told in this Mashable post:

Big, bigger, but not yet biggest: According to the Association of American Publishers’s StatShot study released Thursday, e-books made up nearly a quarter (22.55%, to be precise) of U.S. trade publishers’ book sales last year. That’s up from 17% in 2011 and just 3% in 2009.

The financial outlook for books is good. Total industry revenues increased 6.2% to $7.1 billion, of which $1.54 billion came from e-books. Net revenue from adult fiction/non-fiction and children’s/young adult books rose as well — though revenue in the third category, religious presses, did not.

It wasn’t just e-books that sold well. Downloadable audiobooks and paperbacks also saw year-over-year increases, as did hardcover copies of books in the children’s/young adult category.

Interestingly, e-book revenues appear to be outpacing user adoption of the format, albeit only slightly. According to a study published by Pew last week, 21% of American adults have read an e-book in the past year.

Explaining FiberLove

As GoogleFiber makes its ways slowly across America, we’re all wondering, why is Austin so special? Market Research company, Scarborough prepared a very nice infographic that among other things, explained why cities like Austin, Atlanta, San Francisco, and Washington DC ranked highest amongst contenders for this high speed dream.  According to their report, these four cities:

  • Are always in top 10 for every online media activity measured every year
    • Access Internet, Social Networking, Smartphone Etc.
  • Index high for cities with people whose incomes are $250,000+
  • Have high levels of white-collar employment.  (US City Average is 38%)
  • Have high numbers of children (US City Average is 39%)
  • Have high degree of degrees, college or more.  (US City Average is 26%)
  • Have a lot of Gen X-ers (US City Average is 27%)

Just for Fun

  • Each year, there are more than 40,000 toilet related injuries in the United States.
  • Every year more than 2500 left handed people are killed from using right handed products.
  • Madonna suffers from garophobia which is the fear of thunder.