Headlines & Stuff April 30, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Testing New Local Discovery Features
Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location. The idea is to surface relevant activity based on on where you are in the world, serving up tweets from others around you – whether you follow them or not.

Twitter Signs Lucrative Deal with Advertising Agency
Twitter has signed a deal this week with Starcom Media Vest Group, part of Publicis Groupe. The multiyear deal, comes at the beginning of upfront season. The deal will include a virtual lab where the two companies will conduct research that will help advertisers connect Twitter and TV together. The companies will combine some of their resources they use for measuring and tracking data and advertising.

YouTube Lowers Prices to Attract Advertisers
YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season: lowering prices. The video platform isn’t  exactly lowering ad rates, but it’s re-thinking the way it structures up front ad deals for premium content in the eve of its ‘Brandcast,” a big show for marketers and agencies in NYC next week. Last year, YouTube came out with packages requiring advertisers to make commitments to spend in excess of $10 million across YouTube. This year, YouTube is dropping those requirements. The new minimum is about $1 million for a wide variety of YouTube content that allows bigger advertisers to buy more and smaller advertisers to buy less.

Facebook is Testing a New Prompt Asking Users to Complete Their Profiles
Facebook has started prompting some of its 1 billion users on the desktop version of the site to complete their profile. Similar to LinkedIn, Facebook has started telling users the percentage of their profile they have yet to complete.  Facebook of course needs this info to serve its users more relevant ads.

Global Social Media

Unilever & Coca-Cola Join Facebook UK Advisory Board
Facebook has created an advisory board made up of representatives from brands and agencies, in a bid to improve marketing best practices. The UK Advisory Board will meet approximately four times a year to discuss product development, campaign measurement and marketing best practices. The board will be led by Facebook UK & Pan-Euro director Christian Hernandez and UK sales director Stephen Haines. Brand representatives include Tesco CMO, Unilever UK & Ireland media directors, PepsiCo UK & Ireland VP of Sales, and Coca-Cola UK & Ireland general manager.

Noteworthy Campaigns

Cap’n Crunch Gets YouTube Late Night Talk Show
Cap’n Crunch is looking for a comeback and is placing bets on social media to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35pm ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7. The Cap’n will conduct interviews with animated celebrities and fictional characters within a giant cereal bowl.  Topics of conversation include pop culture and social media.

Comedy Central Hosts Comedy Festival on Twitter
Next week, Comedy Central will host a five-day comedy festival that includes a lineup of legends like Mel Brooks and Carl Reiner alongside popular comics like Amy Schumer and Paul Feig. The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and roundtables and posting jokes using the hashtag #ComedyFest.