Monthly Archives: May 2013

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

Top Brands on Facebook

Here are the top 10 Food and Beverage brands on Facebook in terms of Likes.

  • Coca-Cola – 67,231,518
  • Starbucks – 34,665,379
  • Oreo – 33,489,216
  • McDonalds – 28,857,256
  • Skittles – 25,369,743
  • Pringles – 24,601,776
  • Monster Energy – 23,179,602
  • Pepsi – 16,961,880
  • Kit Kat – 16,124,172
  • Dr. Pepper – 15,376,619

Source: Zoomsphere

Moms

On May 21 ShareThis , in partnership with Digitas, published one of the largest studies of digital activities of moms.  The research offers new insights into how moms engage online.  While brands have long understood that moms are connected and influential, this research explores the intricacies of how moms are sharing online, what social channels they are using the most, and how much influence they have when sharing content with others. – See more at HERE.
ShareThis-MomsStudy_May2013-FINAL-11

Booze + Millennials

Below is an Infographic created by market research company Scarborough about Millennials and their alcohol consumption habits.  Turns out…  (large file may take a min to load)

  • 34% more likely to strive for high social status.
  • 44% more likely to like to live a lifestyle that impresses others.
  • Overall more likely to drink alternatives to tap water.

Scarborough Shaken & Stirred Millennials Infographic

Source: Scarborough

 

Sports Social TV Summit

Written by: Tom Edwards
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I had a great time speaking on a panel this morning at the Sports Social TV Summit. I was a part of a panel discussion with members from the NFL, Turner Sports, Time Warner Cable, the Pac 12 and the Los Angeles Dodgers discussing various topics associated with Social TV.

Tom Speaking 1

Below are three clips tied to various questions that I was asked as well as an overview of our recently executed Way2Saturday program.

Way2Saturday & Social TV

Brand Question… Are brands asking for Social TV & second screen solutions?

The final response was from the Q&A session tied to Facebook Targeting

Follow Tom Edwards @BlackFin360

Pinterest Partner Event Recap

Written by: Tom Edwards
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I recently attended the first ever Pinterest Partner Marketing Summit in NYC. This invite only event unveiled their emphasis on developing a strong partner program and also served as an opportunity to introduce new staff to the Pinterest partner team, new resources for brands and agencies and best practices to maximize the platform.

Pinterest Event

There were five primary areas of focus for the event.

1) Why Pinterest
2) Pinterest Interest Graph
3) New product enhancements (Rich Pin & Mobile Pin It)
4) Analytics & Partner Tools
5) Partner case studies & Best Practices

WHY PINTEREST

Ben Silbermann, Pinterest Co-Founder & CEO started the day by telling the story of Pinterest. He discussed his love of collections when he was young… stamps, butterflies, baseball cards, etc… he saw an opportunity as there was not an elegant solution to organize collections online.

He had roots with Google and was enamored by how the search giant was able to so seamlessly focus on enabling search & retrieval across the web. If you know what you are looking for Google provides an ideal platform for search & retrieval.

He actually related Pinterest more to Google & search than to other social channels such as Facebook. With Pinterest people vs. bots are indexing the webs content and organizing them by interests, something that is a bit more subjective but aligns with human behavior.

One of his key points was in defining Pinterests role in discovery of content.

Discovery on the web is an unsolved problem & massive opportunity” – Ben Silbermann

Ben

With Pinterest, people are making discovery possible by organizing the web’s content around interests. This is their key point of differentiation as the platform is about discovery and action.

It was interesting to hear Ben’s story about the roots of Pinterest and it also provided insight into where the platform is going which leads to the Interest Graph.

INTEREST GRAPH

The Pinterest team spent a good bit of time discussing what they coined the Pinterest Interest Graph. An interest graph is an online representation of the specific things in which an individual is interested. And because the focus of Pinterest is based on what people are indexing on the web and then categorizing by interests, the Pinterest Interest Graph is the foundation for their business moving forward.

A key point of differentiation between Facebook’s Social Graph & Pinterest & even Twitters interest graphs are the fact that Interest Graphs are used to create people’s interest networks whereas Facebook and other social networks are organized around an individual’s friends and connections that follow them across the web.

The key to the interest graph for Pinterest is the ability to create personalized experiences that change based on an individuals life stage and interests. The association is less with people and more with things. This may include life events such as marriage, children, etc… and Pinterest hopes that by focusing on interests they are building a sustainable platform that can grow with users over time and continue to provide both utility and relevance based on discovery.

The key to the interest graph from a brand perspective is that a single product can be repined into other areas. As the single object passes across the interest graph across categories you are able to leverage the network of interests and passions vs. pushing a message and see how your product resonates in real time. This leads to driving discoverability by interest as well as distribution and lengthens the shelf life of content as it continually gets repined.

Interest Graph in action for me… I like Robots

Robots

PRODUCT ENHANCEMENTS

Pin it Button – the theme that was repeated the most over the course of the event was the focus on the Pin It button. Pinterest reiterated that a strong Pinterest strategy starts with enabling your domain. By enabling and focusing on driving & optimizing pins down to the individual product level are the key to driving more engagement and driving higher referral traffic.

Pin-It-Button-30-Designs

Mobile Pinning – Earlier this week Pinterest launched the ability to integrate the Pin It button into a brands mobile application to further drive discoverability via mobile for both iOS & Android via SDKs. The SDK allows a brands users to create Pinterest content inside the branded app. Currently, this only supports pinning from the web, but the ability to pin local images is on the roadmap as well.

Here is an example of Mobile Pinning in action from the Brit + Co (launch partner) mobile app

mobile pinning

Rich Pins – Also tied to this weeks launch was the release of Rich Pins. Pinterest hopes that Rich Pins lead to action and by adding more brand data to a pin tied to products, recipes & movies that more direct attribution and value for brands and users will be apparent. Product pins from a brand can showcase active inventory as well as price & references the source directly from the pin. Recipe Rich Pins allow more data to be added directly to the pin and movie pins offer insight into reviews as well as cast directly from the pin.

Product Pins

Product Pins

Recipe Pins

Recipe Pins

Movie Pins

Movie Pins

Implementation – In order to implement Rich Pins meta tags need to applied to your domain and decide on the type of rich pin you want to apply for. Then once the meta tags have been validated you can apply to get them from Pinterest.

From a brand perspective, this is the first step to further enabling brand content and attribution. Especially the product pins can be of value to further drive action when discovered.

ANALYTICS & PARTNER TOOLS

On March 11th, Pinterest launched their data analytics tool. This was another key discussion point during the course of the event. The analytics tool supports Pinterest’s position to enable a brands .com as the suite focuses on content pinned directly from the .com and focus on how many people are pinning from the website, impressions & reach over time and which pins receive the most repins and who pins them as well as what other content people are pinning alongside them.

webanalytics_3

This data can be extremely useful when incorporating top pins into tailoring content for the website as well as other social channels. Nordstrom was a presenting brand and the key takeaway from their presentation was their focus on curating pins and using analytics as a driver for surfacing content on their website, e-mail as well as in store. By leveraging Pinterest in this way, Nordstrom claimed increased sell through in stores and online.

Nordstrom Top Pins via .com

Screen Shot 2013-05-23 at 10.20.55 AM

Nordstrom in store

Nordstrom

Pinterest also rolled out new partner tools starting with a revamped business.pinterest.com as well as a new business blog that will focused on enabling partners and will serve as the location for new product feature announcements. The team also announced that they will soon be providing webinars on best practices to further enable partners.

Unlike Facebook & Twitter, Pinterest is less about working directly with their partner teams and more about enabling the platform to allow brands to maximize their presence.

CASE STUDIES

During the course of the event four brands were represented including Target, Sephora, Nordstroms & Sony Electronics. I have already referenced how Nordstroms is leveraging Pinterest data to drive their content & in-store strategy. Below are a few key points from the Sephora & Sony Electronics presentations.

Sephora

The most compelling elements from the Sephora case study was their laser focus on identifying trends via pins. Their goals were tied to making it easier to pin from Sephora.com, use e-mail to encourage Pinterest engagement and encourage clients to pin their beauty shopping lists.

Sephora

  • Focus on top pins to inform content strategy across channels
  • Content goes beyond simple product to incorporate DIY type content
  • Testing various types of Pin to Win initiatives that are cross promoted

Screen Shot 2013-05-23 at 10.41.13 AM

  • Embedded Pinterest across social channels such as Facebook
  • Created pinnable e-mails drove significant results including a 60% increase in referral traffic from Pinterest that has not subsided
  • Focus on creating a shoppable experience on Pinterest
  • Claimed that shoppers are closer to purchase in the path to purchase and stated a statistic of 15x the sales impact vs. Facebook

Sony Electronics

I was most impressed by the work of Sony electronics of the four brands that presented. What I liked about their story is they are not the first brand you think of when you think about the Pinterest platform. They are a manufacturer vs. retailer and their audience is a younger, high tech male group who is not the primary audience of the platform. They had very clearly defined strategy objectives of driving sales, acquisition and brand affinity on the platform and they have leveraged the social power of their internal organization as well as consumers to power their experience.

Sony Electronics

  • Audience (Sony electronics appeal to more than women)
  • They curated content that existed, retro products, artist style, influencers who shoot with their cameras etc…
  • Launched presence with an employee contest to educate and curate relevant content across the organization
  • Drove awareness via the Sony Electronics blog & e-mail
  • E-mail is a critical component to their Pinterest strategy, pin, collect, share –> Pinterest focused messages get double the open rate
  • Inform their content strategy based on Pins
  • Leverage 3rd parties such as Curalate to identify influencers
  • Executed innovative programs such as Pin Deals – unlock via 20 pins – flash sale & Pin it to give it – repins = $1 to charity and received 13,000 pins

pin2givePindeals

  • Partnered with relevant brands to enter new categories such as Pinterest partnership with American Airlines to enter travel

Travel and Tech

BEST PRACTICES

The following is a list of best practices that were discussed during the course of the event. This is not a comprehensive best practices list, but does highlight the key points that the Pinterest team & brands represented did speak to repeatedly.

Strategy

  • The Pinterest team reiterated that the best Pinterest strategy starts with your domain.
  • Remember boards are not destinations, most of the interaction will happen at the Pin level
  • Pinnable E-mail is a critical component to a successful Pinterest strategy, enable content to be pinned on the individual content level

Platform

  • Add Pin-It Button to domain
  • Verify the business with Pinterest
  • Enable Domain Analytics
  • Activate & Incorporate Rich Pins to create a cleaner connection to inventory and enabling action
  • Leverage the Mobile SDK’s to further enable sharing directly from a brands app

Content

  • Learn from top pins, timely relevant pins that map to domain are key
  • Optimize pins, Sony’s audience preferred product shots while Target’s audience resonates with Lifestyle images
  • Short Captions are key, the goal is to tease to promote click through
  • Focus on content that will drive repins
  • Pin your product along with other inspirational content to boards
  • Focus on creating ripples with content vs. “feed stuffing”

Contests

  • When it comes to Pin It to Win it type of initiatives, it is important to ensure that there is a variety of content to pin
  • A pin from a Pin it to Win it is good, but the focus should be on repins. Repins are the key to successful promotion on the platform

SUMMARY

The first Pinterest partner event was definitely insightful and the event closed with the following points:

1) Discovery on the web is an unsolved problem & massive opportunity
2) People are making discovery possible by organizing the web’s content around interests
3) You can make your business more discoverable by inspiring people to pin

Follow Tom Edwards @BlackFin360

 

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Launches TV Ad Targeting
Twitter, this week, announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including BBC America, FOX, Fuse and the Weather Channel. Twitter Amplify will be very closely tied to ads and video on the platform. Similarly to what Twitter has already been doing with partners like the NBA where a video also features a link to an ad.  Twitter also announced TV ad targeting, which works like this: an advertiser uses a special dashboard which lets a brand monitor when an ad has aired on TV. Through this, the campaign manager can then send out Promoted Tweets that coordinate with them. They synchronize, using “video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring the advertiser to do any manual tracking.” Twitter is banking on a crucial stat as the leap of faith that this will all work: 64% of mobile users on Twitter use it in front of the TV at home.

YouTube Enables Viewers to Shop Products on Videos
Google is releasing a new ‘channel gadget’ that will aim to shorten the path to purchase and translate video views to sales. The new technology will finally allow brands to sell products through their YouTube Channels. The new ‘shoppable’ videos will allow brands to partner with third party technology providers to allow viewers to click on a product and make a purchase.

Pinterest Launches New Format
Pinterest just got an upgrade that makes it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews, and price information. Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix to introduce these descriptive pins – being called ‘Rich Pins.’

Twitter Launches Ad That Can Collect Personal Information for Marketers
Twitter announced a new kind of Tweet this week, designed specifically to allow marketers to easily collect information from Twitter users, if they chose to provide it. The format, an expanded Tweet called the “Lead Generation Card,” includes a button that with one click allows the user to provide their name, email address and a Twitter handle to the marketer as a request for a deal, more information or further communication.

Foursquare Debuts ‘Super-Specific’ Search Filters
Foursquare has refined its search capabilities to make it easier for users to look for particular venues. The location-based social network unveiled what it’s calling “super-specific searches” for iOS and Android this week.  Users can filter their searches based on criteria including: ‘I’ve checked in before,’ ‘I haven’t checked in,’ ‘my friends have checked in,’ ‘offering specials,’ ‘open now,’ and ‘I’ve saved.’

Twitter Announces Two-Factor Authentication

Twitter announced a new verification process to protect Twitter accounts. When activated, it means a second step to sign into your account, thus reducing the chances of someone hacking your profile.

Global Social Media

Two Out of Three Aussie Tweens Use Social Media
Even though children below 13 aren’t supposed to be allowed on most social media sites, 67% of Australian ‘tweens’ (ages 8-12) are socializing online. 28% use Skype and 26% use Facebook. 19% of Aussie tweens say they’ve chatted with someone online who they don’t know. 65% of the Australian internet population as a whole uses social networks, with the majority accessing it 5+ times per day.  There is very little information available about U.S. Tween social media.

Noteworthy Campaigns

Cereal Brand Lets Users Decide Ad Endings On Vine
Cereal brand Weetabix launched its latest campaign to promote its new breakfast line, ‘On The Go Breakfast Biscuits,’ using Vine. Weetabix released a Vine video series and asked their Twitter followers to decide the next step, whether to #getup or #hitsnooze, or #getbreakfast or #getout. The campaign produced four Vine videos with each sequence shot live depending on the responses of their Twitter followers. The videos reached over 262k users on Twitter.  Check out one of the Vine’s here.

Brazil’s Sky TV Let’s Subscribers Record Shows by Hashtag

Sky is testing a way for subscribers to record shows via Twitter. The technology generates a Twitter hashtag that works like a record button. The concept is in response to noticing that consumers were turning to Twitter for information about TV shows rather than the schedule programming on Sky’s website. Sky (majority owned by DirectTV) rolled out the service to subscribers this week.  Here’s how it works: Customers register on the Sky website and link their Twitter handles. When customers see @skybrasil tweet about shows they want to record, they retweet and add #skyrec. Sky connects the Twitter handles with the customers home DVRs and automatically record the program.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

Buzz-worthy Numbers

  • Google processes 100 billion searches a month
  • 50 Billion apps have been downloaded from the iTunes app store
  • 75% of smartphones shipped in Q1 2013 use Android
  • 100 Hours of Video Are Uploaded to YouTube Every Minute
  • Mobile traffic in 2012 was 12X all internet traffic in the year 2000.

Our Math: Visitors on Tumblr Worth $47 Each

Yahoo’s acquisition of Tumblr for $1.1 billion is one of the biggest purchases of a social networking site since Facebook acquired Instagram for about $1 billion. Yahoo, which still has one of the most visited home pages on the Internet, has struggled to keep up with the rise of social media giants such as Facebook, Twitter, Instagram and more. By acquiring Tumblr, Yahoo will position itself to compete in a marketplace with an increased emphasis on social networks.

  • Based on the Traffic listing from compete.com, Tumblr receives 23.2MM site visitors a month; equating to a value of $47 / unique visitor

Brand Influence on Purchase Decisions Increase with Income Level

Retail incentive marketing company Parago published their annual Shopper Behavior Study for 2013 and here are some of the things they found:

  • Price sensitivity is up 75% across all income levels
  • Price is 3X more influential on purchase decision than any other criteria
  • 58% participate in social media content to receive exclusive rebates
  • 8 in 10 people:
    • Look for deals before they Shop
    • Will drive 10 minutes out of their way for a $10 rebate
    • Want rebates online and in-store

Source: Parago

Shopper Marketing Stats: The Death of Retail is Highly Exaggerated

A new study conducted by Nielsen shows that 77% of smartphone users who make a purchase after looking up retail-related information on their device buy in-store.

  • 2 in 3 Americans prefer to shop in a store rather than online, Link
    • 2 in 3 respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
    • 3 in 4 respondents would rather receive personalized coupons (such as those based on their purchases) than generic coupons.
    • 3 in 4 say they typically make more purchases in a store if they’re in a good mood.
    • The least favorite aspects of in-store shopping are dealing with crowds and waiting in the checkout, cited by 74% and 73% of respondents, respectively, as among their top 3 least favorite aspects.
    • 62% would find the checkout process more enjoyable if they received personalized coupons based on their purchases.

War Casualty Stats

Usually we reserve this section for Fun Stats. Well, in honor of Memorial Weekend here in the US, we’ve decided to take the fun out and remind ourselves that the price of conflict goes far beyond money.

WAR/CONFLICT                                                         TOTAL DEATHS
Revolutionary War   1775 – 1783                                4,435
Franco-American Naval War    1798 – 1800               20
War of 1812      1812 – 1815                                       2,260
Spanish – American War  1898 – 1899                       2,446
World War I     1917 – 1918                                         116,516
World War II    1941 – 1946                                        405,399
Korean War    1950 – 1953                                          36,574
Cuba Bay of Pigs    1962 – 1962                                 9
Vietnam     1965 – 1975                                               58,209
Persian Gulf War     1990 – 1991                                  382
Kosovo     1999 – 1999                                                1
Operation Endure Freedom – Afghanistan ’01             1,745
Operation Iraqi Freedom     2003 – 2010                      4,420
Operation New Dawn     2010                                       66

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Yahoo Announces Twitter Partnership
Yahoo has announced that they will now include tweets in relevant stories. Yahoo plans to roll out this feature to all U.S users over the next several days. In other Yahoo news, there are rumors swirling that the search platform has its eye on Tumblr.

YouTube Kicks Off Their First Ever Comedy Week
YouTube is debuting Comedy Week from May 19-25. To kick things off on Sunday, May 19 at 6pm PT, “The Big Live Comedy Show” premieres. It will be a live stream with comedians doing a mix of stand-up, sketches and musical performances. This is the first time YouTube is producing an entire week-long event around comedy. 150 comedians are onboard.

Google Announces 41 New Google+ Features
At the Google I/O developers conference this week, Google announced that Google+ would be getting 41 new features for the Stream, Hangouts and Photos. Google announced a new multi-column design within the Stream, which has already gone live (very Pinterest reminiscent). Other new features include photo enhancements, including the ability to click on a photo to flip it over and view related photos, as well as automatic hashtags, and upgrades to Hangouts, including a stand-alone Hangouts app.

White House Launches New Google+ Hangout Series: We the Geeks
This week, the White House launched a brand new Google+ Hangout series called #WeektheGeeks. The series will highlight the future of science, technology and innovation here in the U.S. The first hangout took place on Thursday and featured participants from Qualcomm, IBM, and Google.

Google Launches Spotify Competitor
Google unveiled a music subscription service, Google Play Music All Access, at their developers’ conference. The service, which is now available, allows users to stream millions of songs across multiple devices. It comes with a standard $9.99/mo price tag, following a free 30-day trial.

Facebook Adds Option for Star Ratings on Content in Timeline
Facebook completed its global rollout of the new Timeline design this week, with sections for movies, books, fitness and more. Now, it will begin letting users rate content from those sections from third-party apps. Facebook says users have added nearly 200m items to their sections daily.

ESPN and Twitter Expand Partnership
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related video on the service. ESPN will show video-highlight clips on Twitter of major sporting events. People can watch video clips on Twitter and through the mobile app shortly after the action happens on TV. ESPN will sell ads that will run inside the video clips and sponsors will also commit to buying ‘Promoted Tweets.’

Global Social Media

German Court Orders Google to Remove Auto-Complete Feature

A German federal court has ordered Google to remove auto-complete entries from the search engine after receiving complaints. The case centered on a complaint filed by an unnamed food supplements firm and CEO identified only as R.S. The person found that when they typed in their name into the search box of the site google.de, the auto-complete suggested results with the added words “Scientology” and “fraud.”

Noteworthy Campaigns

Instant Twitter Delivery Service Brings Sweaters to Chilly City Dwellers
Poncho shop Señor Tyrone now offers anybody in the LA area, free delivery of their scarves simply by sending them a tweet. The brand has just launched its mobile delivery service, the Señor Tyrone Pancho Express. If you happen to be in LA and are in need of some new outerwear, all you need to do is send a tweet to @senortyrone with the hashtag #ponchoexpress and, within one hour, the brand will dispatch one of their ‘Tyronistas,’ to you with a selection of nine colors to choose from. The delivery is free. You only pay for the garment.

 

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

How We Look At Our Phones

Mobile statistician Tomi Ahonen recently published his TomiAhonen Almanac 2013 which features a wealth of information about mobile usage.  Tomi claims that there are now:

  • 6.7 Billion mobile accounts with
  • 5.2 Billion mobile phones in use and
  • 4.3 Billion unique users

Keep in mind there are 7.1 Billion people in the world.  Additionally, he also states that globally, we look at our phone an average of 150 times a day.  And this is what we’re looking at (remember, this is global):

How Typical User Looks at Mobile 150 Times Per Day Globally

  • Messaging related 23 times per day
  • Voice call related 22 times per day
  • Clock 18 times per day
  • Music Player 13 times per day
  • Gaming 12 times per day
  • Social Media 9 times per day
  • Alarm 8 times per day
  • Camera 8 times per day
  • News and alerts 6 times per day
  • Calendar 5 times per day
  • Search 3 times per day
  • Other random web browsing 3 times per day
  • Charging phone 3 times per day
  • Voice mail 1 times per day
  • Other miscellaneous uses 10 times per day

Source: TomiAhonen Almanac 2013

Retail Pricing in the SoLoMo Era

Retailers have had their share of woes over the past few years.  Between the economy nosedive, the public’s ever-changing purchasing habits, and the SoLoMo (Social/Local/Mobile) technology shift, retailers have had a lot to navigate.  In a recent Retail Systems Research (RSR) report, they found that:

  • Over the past 3 years 90% of retailers surveyed reported at least some sales increase
    • However, only 15% report aggregate gross margin gains during thel holiday season.
  • Retailers have learned to live with “showrooming” (people looking up competitors prices on their phones) and price transparency
    • They are less worried this year about damage to their zone pricing policies (21% this year vs. 34% last year),
    •  And 38% believe their policies to manage prices across channels are effective.
      • They’ve  opted to “be competitive” rather than price match (38% vs. 17%).
  • The top technologies currently being evaluated include:
    • Markdown forecasting and planning (24%)
    • Promotion optimization (23%)
    • Regular price optimization (20%)
    • Inventory management/availability as a price driver (23%)
    • Price intelligence (18%)

Source: RSR Research

The Secret to Motivating Moms 

Loyalty and engagement platform Punch Tab shared the results of a survey of over 600 moms that offers new insights into what works to motivate engagement and puchase from this high-value audience segment.  Some fo the key findings include:

  • 81% of mothers will engage more with a brand if they are offered a reward
    • 57% of moms will “like” a brand on Facebook for a reward
    • 52% will follow on Twitter for a reward
    • 50% will follow a brand on Pinterest for a reward
  • 67% are interest in perks – not just monetary benefit; examples being:
    • elite status
    • free shipping
    • branded merchandise
Source: Marketwire

Just for Fun, Here are Some Stats About the NHL TV Ratings

While viewership for the NBA Playoffs is down significantly from previous years, hockey is seeing huge ratings growth for NBC.  NBC is claiming it is the best ratings since 2002.  The top 5 markets in the US watching hockey right now:

  • Pittsburgh
  • Philadelphia
  • Chicago
  • Buffalo
  • Boston
Hmm, must be a lot of Kings fans in those cities!
Source: NBC

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Launches CheckIn
LinkedIn has just launched a new global product as part of its Talent Solution division called CheckIn. CheckIn is a mobile app that recruiters can use to better manage candidate information on the go. Here’s how it works: At an event, let’s say you stop by an employer booth and give your name and email address to a recruiter. Although, this is technically from a recruiter’s vantage point, the talent acquisition professional can send follow up messages to you through the site. In other LinkedIn news, the network revamped LinkedIn Today, adding a new content discovery feature called Channels. Through Channels, people can follow more than 20 broader topic areas cross over different industries, including Your Career, Economy, Social Impact, Big Ideas, Innovation, and Higher Education. More on this here.

YouTube Launches Paid Channels
YouTube launched its paid channels this week with 30 initial partners, allowing creators a business model beyond advertising. Among the first new channels launched today include sports, movies, music, fitness and children’s programming. Soon, one channel will launch that has never had advertising: “Sesame Street”. The initiative, will ultimately be self-serve for YouTube’s more than 1 million content partners which will be able to charge a fee starting at $0.99 a month for access.

Target Teams Up With Facebook For Deals You Can Share
Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off. The deals, eventually expected to reach about 1,000 are a part of the retailers new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline “A whole new spin on saving,” launched in beta this week and gives consumers the opportunity to curate and share deals with friend as well as redeem deals in store.

YouTube Now Emails You When Your Video is Live
YouTube is rolling out a couple of updates, kicking off with email notifications for new uploads. Now, when you log-in to YouTube, you will see a notification that says “we’ll send you an email once your video is processed and ready to be watched, “ and you can opt-out immediately. The idea behind this update is that you don’t have to keep checking back to see if your flick is good to go. You can also opt-out of these emails at any point in the future. Also, YouTube will soon start defaulting tall videos to ‘private’ viewing mode until the users gives the go-ahead to make it public. The ideas here is to give users more time to finish all the tagging and titling before its actually posted live.

Global Social Media

By 2017 India to Boast the Most Facebook Users – By Far
Facebook’s user base could reach 1.8 billion in 2017, fueled by new users in populous emerging markets. While Facebook’s user growth is tailing off in the U.S, U.K, Canada and western Europe, there’s plenty of room to grow in population centers such as Brazil, Russia and India, according to new estimates by eMarketer. The Facebook user base in North America is expected to grow by only 3.6% this year, compared to 34.4% in the Asia-Pac region, 29.5% in Latin America, 31.8% in the Middle East and Africa and 29.3% in central and eastern Europe. The explosive growth in places like Brazil, which is expected to grow its 69 million users to 103.9 million in 2017, explains why Facebook has been accelerating its business development efforts there. The end result of these regional growth rates is that by 2017, there will be 616 million Facebook users in Asia-Pac alone and 318.9 million in MENA. India is projected to be the country with the most Facebook users at 277.8 million.

Noteworthy Campaigns

MLB & Blackberry Host a Twitter Takeover
MLB is closing the virtual ballpark gates for a new Twitter promotion. From 12pm to 4pm today, @MLB will be closed to new followers to that its existing 2.8 million followers can take part in a BlackBerry-sponsored trivia contest. Participants have the chance to win a range of prizes, including 2013 World Series tickets, BlackBerry Z10 phones, tickets to the game of the winner’s choice, MLB.TV Premium annual subscriptions, and $100 in gift cards for  MLB.com.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

We found this infographic and article in Social Times about the differences between how women and men interact on Facebook:

Facebook Likes Confirm Stereotypes for Men and Women 
In a side-by-side comparison of men versus women on Facebook, this infographic illustrates the difference between the sexes. We wish we had better news to share — this analysis of favorite brands, media preferences, and activities for men and women confirms common stereotypes about both genders.

For example, the top 3 brand categories that women like are:

  • retail/services
  • food and beverage
  • fashion;

while for men the top 3 brand categories are:

  • auto
  • retail/services
  • technology

See more statistics in this infographic by Compass Labs below.

YouTube Trends Dashboard
Want to know what people are watching on YouTube across the country? Check out their interactive Trend Dashboard and you are bound to get lost for hours watching videos.

Just For Fun
While browsing the above YouTube page, we got caught watching astronaut Chris Hadfield’s rendition of David Bowie’s “Space Oddity” recorded in space.  Watch it HERE.