Stats of the Week May 6, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.

Facebook Cover Photo Winners
In a recent post on social media trackers ZoomSphere, they singled out the top Facebook cover photos. Here is there post…

The best cover photos on Facebook

It seems that a considerable part of social media marketers change regularly cover photo of their Facebook Pages (this is the big one in the header). And as it is well known, this change is reflected in the fans newsfeed. Let’s take a look at how the fans react to these changes and see the ranking ordered by number of interactions.

We took the TOP 1000 Facebook Pages globally ranked by the number of fans and looked at the number of likes and comments. Below is the final ranking of the best 10 by total of interactions.

1. Manchester United

URL: http://www.facebook.com/manchesterunited

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FANS: 33038866, LIKES: 408205, COMMENTS: 12911, TOTAL: 421116, ER: 1.2746079117849

2. Vin Diesel

URL: http://www.facebook.com/VinDiesel

image

FANS: 40963064, LIKES: 403835, COMMENTS: 13014, TOTAL: 416849, ER: 1.0176216310381

3. Cristiano Ronaldo

URL: http://www.facebook.com/Cristiano

image

FANS: 56770285, LIKES: 260728, COMMENTS: 11719, TOTAL: 272447, ER: 0.47991127752838

4. The Ellen DeGeneres Show

URL: http://www.facebook.com/ellentv

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FANS: 9925965, LIKES: 226481, COMMENTS: 3991, TOTAL: 230472, ER: 2.3219102626294

5. Shakira

URL: http://www.facebook.com/shakira

image

FANS: 64030473, LIKES: 204357, COMMENTS: 11843, TOTAL: 216200, ER: 0.33765173029411

6. Metallica

URL: http://www.facebook.com/Metallica

image

FANS: 30238013, LIKES: 199739, COMMENTS: 9554, TOTAL: 209293, ER: 0.69215196117549

7. Adele

URL: http://www.facebook.com/adele

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FANS: 41616372, LIKES: 181461, COMMENTS: 19274, TOTAL: 200735, ER: 0.48234622662446

8. Mitt Romney

URL: http://www.facebook.com/mittromney

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FANS: 11490298, LIKES: 138617, COMMENTS: 58359, TOTAL: 196976, ER: 1.7142810395344

9. Megan Fox

URL: http://www.facebook.com/MeganFox

image

FANS: 41609616, LIKES: 153011, COMMENTS: 15283, TOTAL: 168294, ER: 0.40445939227125

10. Fast & Furious

URL: http://www.facebook.com/FastandFurious

image

FANS: 28354039, LIKES: 136624, COMMENTS: 2703, TOTAL: 139327, ER: 0.49138325583879

Source: ZoomSphere

Pinterest Data
Digitas and Curalate examined Pinterest data from more than 120 brands for a study about brand usage of Pinterest. The study was created using statistics from more than 10 million Pinterest pins, comments and likes. Below is an infographic with some highlights being:

  • Approximately 70% of brand engagement on Pinterest is generated by users
  • 18% of fashion retail brands pin items on Pinterest
  • The average retail fashion pin by a brand receives about 46 repins
  • More than 75% of Pinterest engagement for the auto industry is driven by users
  • For automotive brands, more repins were made on community posting than brand postings
  • Automotive brands received only three repins on average
    • That is compared to about the 10 repins that users received for posting automotive products
  • 47% of electronic industry pins were made by brands
  • To put in context, Instagram has an estimated 40 million new pics uploaded a day

Source: Digitas