Headlines & Stuff May 14, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Launches CheckIn
LinkedIn has just launched a new global product as part of its Talent Solution division called CheckIn. CheckIn is a mobile app that recruiters can use to better manage candidate information on the go. Here’s how it works: At an event, let’s say you stop by an employer booth and give your name and email address to a recruiter. Although, this is technically from a recruiter’s vantage point, the talent acquisition professional can send follow up messages to you through the site. In other LinkedIn news, the network revamped LinkedIn Today, adding a new content discovery feature called Channels. Through Channels, people can follow more than 20 broader topic areas cross over different industries, including Your Career, Economy, Social Impact, Big Ideas, Innovation, and Higher Education. More on this here.

YouTube Launches Paid Channels
YouTube launched its paid channels this week with 30 initial partners, allowing creators a business model beyond advertising. Among the first new channels launched today include sports, movies, music, fitness and children’s programming. Soon, one channel will launch that has never had advertising: “Sesame Street”. The initiative, will ultimately be self-serve for YouTube’s more than 1 million content partners which will be able to charge a fee starting at $0.99 a month for access.

Target Teams Up With Facebook For Deals You Can Share
Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off. The deals, eventually expected to reach about 1,000 are a part of the retailers new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline “A whole new spin on saving,” launched in beta this week and gives consumers the opportunity to curate and share deals with friend as well as redeem deals in store.

YouTube Now Emails You When Your Video is Live
YouTube is rolling out a couple of updates, kicking off with email notifications for new uploads. Now, when you log-in to YouTube, you will see a notification that says “we’ll send you an email once your video is processed and ready to be watched, “ and you can opt-out immediately. The idea behind this update is that you don’t have to keep checking back to see if your flick is good to go. You can also opt-out of these emails at any point in the future. Also, YouTube will soon start defaulting tall videos to ‘private’ viewing mode until the users gives the go-ahead to make it public. The ideas here is to give users more time to finish all the tagging and titling before its actually posted live.

Global Social Media

By 2017 India to Boast the Most Facebook Users – By Far
Facebook’s user base could reach 1.8 billion in 2017, fueled by new users in populous emerging markets. While Facebook’s user growth is tailing off in the U.S, U.K, Canada and western Europe, there’s plenty of room to grow in population centers such as Brazil, Russia and India, according to new estimates by eMarketer. The Facebook user base in North America is expected to grow by only 3.6% this year, compared to 34.4% in the Asia-Pac region, 29.5% in Latin America, 31.8% in the Middle East and Africa and 29.3% in central and eastern Europe. The explosive growth in places like Brazil, which is expected to grow its 69 million users to 103.9 million in 2017, explains why Facebook has been accelerating its business development efforts there. The end result of these regional growth rates is that by 2017, there will be 616 million Facebook users in Asia-Pac alone and 318.9 million in MENA. India is projected to be the country with the most Facebook users at 277.8 million.

Noteworthy Campaigns

MLB & Blackberry Host a Twitter Takeover
MLB is closing the virtual ballpark gates for a new Twitter promotion. From 12pm to 4pm today, @MLB will be closed to new followers to that its existing 2.8 million followers can take part in a BlackBerry-sponsored trivia contest. Participants have the chance to win a range of prizes, including 2013 World Series tickets, BlackBerry Z10 phones, tickets to the game of the winner’s choice, MLB.TV Premium annual subscriptions, and $100 in gift cards for  MLB.com.