Stats of the Week May 24, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

Buzz-worthy Numbers

  • Google processes 100 billion searches a month
  • 50 Billion apps have been downloaded from the iTunes app store
  • 75% of smartphones shipped in Q1 2013 use Android
  • 100 Hours of Video Are Uploaded to YouTube Every Minute
  • Mobile traffic in 2012 was 12X all internet traffic in the year 2000.

Our Math: Visitors on Tumblr Worth $47 Each

Yahoo’s acquisition of Tumblr for $1.1 billion is one of the biggest purchases of a social networking site since Facebook acquired Instagram for about $1 billion. Yahoo, which still has one of the most visited home pages on the Internet, has struggled to keep up with the rise of social media giants such as Facebook, Twitter, Instagram and more. By acquiring Tumblr, Yahoo will position itself to compete in a marketplace with an increased emphasis on social networks.

  • Based on the Traffic listing from, Tumblr receives 23.2MM site visitors a month; equating to a value of $47 / unique visitor

Brand Influence on Purchase Decisions Increase with Income Level

Retail incentive marketing company Parago published their annual Shopper Behavior Study for 2013 and here are some of the things they found:

  • Price sensitivity is up 75% across all income levels
  • Price is 3X more influential on purchase decision than any other criteria
  • 58% participate in social media content to receive exclusive rebates
  • 8 in 10 people:
    • Look for deals before they Shop
    • Will drive 10 minutes out of their way for a $10 rebate
    • Want rebates online and in-store

Source: Parago

Shopper Marketing Stats: The Death of Retail is Highly Exaggerated

A new study conducted by Nielsen shows that 77% of smartphone users who make a purchase after looking up retail-related information on their device buy in-store.

  • 2 in 3 Americans prefer to shop in a store rather than online, Link
    • 2 in 3 respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
    • 3 in 4 respondents would rather receive personalized coupons (such as those based on their purchases) than generic coupons.
    • 3 in 4 say they typically make more purchases in a store if they’re in a good mood.
    • The least favorite aspects of in-store shopping are dealing with crowds and waiting in the checkout, cited by 74% and 73% of respondents, respectively, as among their top 3 least favorite aspects.
    • 62% would find the checkout process more enjoyable if they received personalized coupons based on their purchases.

War Casualty Stats

Usually we reserve this section for Fun Stats. Well, in honor of Memorial Weekend here in the US, we’ve decided to take the fun out and remind ourselves that the price of conflict goes far beyond money.

WAR/CONFLICT                                                         TOTAL DEATHS
Revolutionary War   1775 – 1783                                4,435
Franco-American Naval War    1798 – 1800               20
War of 1812      1812 – 1815                                       2,260
Spanish – American War  1898 – 1899                       2,446
World War I     1917 – 1918                                         116,516
World War II    1941 – 1946                                        405,399
Korean War    1950 – 1953                                          36,574
Cuba Bay of Pigs    1962 – 1962                                 9
Vietnam     1965 – 1975                                               58,209
Persian Gulf War     1990 – 1991                                  382
Kosovo     1999 – 1999                                                1
Operation Endure Freedom – Afghanistan ’01             1,745
Operation Iraqi Freedom     2003 – 2010                      4,420
Operation New Dawn     2010                                       66