Monthly Archives: June 2013

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

LinkedIn Posting Big Numbers

LinkedIn posted a pretty Infographic yesterday on their blog boasting that more than 3 million companies have created Company Pages.  We wish they’d given us some more fun facts in this infographic, and this is really just an attempt to get more folks paying for their services, but heck, we’re fans of theirs so we’re happy to share.  Here are some highlights and the infographic:

  • 3 Million companies have Company Pages on LinkedIn
    • 500,000 have been added in the past 12 months
  • LinkedIn has over 225 Million users
  • There are 490 company names with the words “Ninja,” “Pirate,” or “Samurai” in them
  • Over 1,000 companies on LinkedIn focus on nanotechnology
    • Nanotechnology is the manipulation of matter on an atomic and molecular scale. (wikipedia)

Source: LinkedIn

Instagram Video Off To A Great Start

It’s only been live for a few days but already people are flocking to Instagram video and Vine might be a little worried…

  • In the first 24 hours, more than 5 million videos were uploaded
  • If you were to sit down and watch all of the videos uploaded to Instagram in just the first eight hours, it would take you an entire year.
  • The peak time when users were posting video came when the Miami Heat won the NBA championship. At this point, users were uploading 40 hours of video per minute.
  • According to a report from the BBC on Friday, statistics from Topsy showed a fall of almost half-a-million Vine shares on social networks just one day after the Instagram move.
  • In addition to the above, Instagram links increased by 300,000 while the following week, 50% more Instagram posts had appeared on social networks.
Source: GigaOM and PingZine 

Just For Fun

In honor of America’s Independence Day, here are some stats about fireworks:

  1. The earliest documentation of fireworks dates back to 7th century China. They were invented more than 2000 years ago in China.
  2. China is the largest manufacturer and exporter of fireworks in the world. 90% of all fireworks originate from here.
  3. The first recorded fireworks in England were at the wedding of King Henry VII in 1486.
  4. Dreaming about fireworks means that you like to be the center of attention and are showing off to others. It also symbolizes enthusiasm and exhilaration.
  5. A sparkler burns at a temperature over 15 times the boiling point of water. Three sparklers burning together generate the same heat as a blowtorch.
  6. The record for the largest firework display consisted of 66,326 fireworks and was achieved in Portugal in 2006.
  7. Static electricity in synthetic clothing can set off firecrackers. People making firecrackers wear only cotton clothing while making firecrackers.
  8. Italy was the first country to truly master and experiment with fireworks in Europe. They were the first to use shells for firecrackers to be loaded into canons and shot into the air.
  9. Half of all firework injuries are to children under the age of 16.
  10. At first fireworks were only orange and white. In the Middle Ages new colours were achieved by adding different salts. The hardest colour to create is blue.

Source: Absolutely Fireworks

Benefits Of The New MySpace

Written by: Tom Edwards
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I was recently briefed by the MySpace team prior to the re-launch of the brand. I had worked closely with the MySpace team back in 2006-2007 and was intrigued to see what’s new with the platform and what value the new platform can provide for brands.

My questions were primarily tied to 5 key areas:

1 – What is the “new” MySpace
2 – Discoverability of content
3 – Brand Value Proposition
4 – Amplification Capabilities
5 – Influencer Identification & Activation

The “New” MySpace

June 12th marked the official re-launch of You may have seen the comprehensive media blitz tied to driving acquisition of new and nostalgic users. This is definitely not your old MySpace. Gone are rainbow unicorns and other elements that made MySpace what it was in its heyday.


MySpace currently has a user base of 20 million that is primarily 18-29 years of age. The re-launch will focus on positioning itself as the alternative destination for the 18-34 set. One of the key goals is to add enough value with the experience to attract the 29-34 set to increase the affluent user base.

The focus on a highly visual user experience (horizontal scroll vs. vertical) that is grounded in music, editorial & curated content and an advertising light/contextual ad experience was redesigned from the ground up with the goal of increasing the current base of users.

Landing Page

One of the key areas of strength for the platform is the focus on music. From high profile investors such as Justin Timberlake to the 52,000,000 songs free for consumers, MySpace is laser focused on connecting fans with artists and extending those connections through the re-launch.

When I asked the MySpace team to describe the new platform compared to existing platforms the team said that it is part Spotify, part Pandora and a little bit of Pinterest. It was interesting that Facebook was not directly mentioned and after reviewing the platform I can see why.

MySpace comparison

The key terms that were repeated by the team were tied to affinity, discoverability and connection with the key symbol of the platform being the infinity symbol.



At its core Facebook is a story telling and amplification platform built on individual connections. MySpace, similar to Pinterest, is focused on discoverability and affinity. A subtle difference, but a difference nonetheless.

One of the main areas of focus with the new experience is tied to Discovery. From the pervasive bottom navigation to the traditional discover tab, “discover” is front and center for the user.

When a user clicks into this section the MySpace team will feature editorial & trending curated content. This is also going to be a key area of aligning with brands via contextual advertising vs. traditional paid units. More on that in the amplification section.


Another key point of discovery tied to the platform is the visually appealing search functionality. Clear text ques and hashtag support is another element to drive discoverability of people, content & brands.


MySpace Mobile

With the launch MySpace has also redesigned its iOS app to offer users the chance to upload animated GIFs and stream “social radio,”. This again is to further enable connection and discoverbility of artists & content.

myspace mobile

Brand Value Proposition

A number of my questions were focused on how brands can get the most out of the platform. I asked questions tied to content penetration, ability to support promotion, and opportunities tied to hyper local targeting.

One of the core areas of focus was tied to a brands ability to drive reach & engagement on the platform. I did not get definitive numbers such as those tied to Facebook and EdgeRank. The responses ranged from we will continue to refine the content that is presented as we continue to scale, so this will definitely be an area to focus on as more brands work to connect with users.

Brands with a close association to music & musical artists can find the platform to be a key element to consider in terms of driving sponsorship or activation. From contextual playlists to the ability to connect an artists performance on a show like Jimmy Kimmel that then kicks over to a exclusive live stream on MySpace, there are many opportunities to connect brands beyond the walls of MySpace to create more integrated engagements.

The platform also supports more traditional promotions that can tie into retail activations similar to the Bud Light example below into more comprehensive user engagements such as the 50 shows 50 states 1 day activation from Bud Light.

In-Store Code Redemption

Bud Light Home

50:50:1 example


Promotions are deep linkable so cross platform and traditional digital units can support awareness of activations. For brands that require age gating, the Bud Light example also showcases how this is handled in order to present content to those of legal age.

Example of Age Gating

Age Gate

One of the other key attributes to the platform is the ability to drive purchase directly through the platform. This is where a Pinterest comparison comes into play. By enabling e-commerce through the experience the goal is to directly impact revenue for those organizations that choose to leverage the commerce and royalties functionality.


When it comes to content and the importance of visibility of owned messages, I asked a series of questions tied to amplification capabilities of the platform. The following is the breakdown of key points of the discussion.

Owned Post Amplification – It appears that organic post level amplification to increase reach on an individual piece of content is not a current option at launch it is not out of the realm of possibility for the future.

Advertising – The ad types will vary depending on how the user interacts with the platform. There will be ads tied to the streaming service which may morph into a subscription type service to be ad free.

When it comes to in-stream advertising there are a few options to consider:

Log In Ad/Welcome Tray – Brands will have an opportunity to “own” the prime spot of log in prior to the user moving through their feed. This unit looks like a highlighted content unit and is built to look like a contextual placement vs. a traditional ad. This spot is owned by the brand for the day and will initially be available to all users. I did ask about targeting moving forward and that will more than likely be an option in future updates.

In Stream Ads – Brands will also have the option to position contextual ads in the horizontal stream of users. No additional details were shared beyond the fact that this option exists.

Discover Ad – This comes in the form of a contextual ad unit that could be as simple as a playlist that leads into a branded experience. The key again is to leverage the brands association with relevant and contextual content to maximize opportunities for engagement.

Discover Ad

Targeting – Ad targeting is based on three primary points of targeting:

1) Demographic & In Platform Behavior – The profile of a user is taken into consideration as one point of targeting
2) Inferences based on Affinity – The final element, similar to Twitter’s focus on the Interest graph is MySpace’s own ability to target based on users affinity signals.

Brand Messaging Capability – One of the key differences between MySpace & Facebook in terms of brands interacting with users is tied to the ability of brands to send messages to users via the MySpace mail & message service.

Extensibility – One of the other key elements is for elements of MySpace, such as the MySpace music player to extend to other networks, for example it is possible to live stream an event via an API onto Facebook if there is a goal to drive engagement with sponsored content cross platform.

Influencer Connection

One of the areas I was most excited to see is tied to what MySpace calls the Infinity Score. One of the big missing elements associated with the native Facebook platform is the ability to dive deeper into social & topical relevance of users.

With the upcoming launch, it is possible for bands & brands to see who their “top fans”. Top fans are people who have interacted the most with an artist or brands content. Top Fans are then granted exclusive access or available to activate against.

Top Fans

The key for a user to become a “top fan” is directly tied to factors such as impact of shareability through their network, interaction with the content (e.g. music listens) and other factors that MySpace did not fully reveal.

This level of visualization also incents users to continue to engage to maintain their position with this very passive gamification/engagement layer.

Next Steps

It will be very interesting to watch what happens post launch. Some of my questions were tied to considerations around rebranding vs. keeping the MySpace name. One thing is for sure. Most web users definitely have an opinion about MySpace. With the alignment with Specific Media there are definitely opportunities for MySpace to provide value for the right brand.

Follow Tom Edwards @BlackFin360

Instagram Video Best Practices

Written by: Tom Edwards
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On June 20th Instagram announced the addition of videos to its popular photo-sharing app. Besides being an obvious response to the growing popularity of Twitter’s Vine app, this is another confirmation that short form content creation is on the rise.

Click above image to watch Instagram video

I was recently asked by DM Confidential to share some tips for marketers to create visually compelling content and test another content distribution channel. Article highlights are at the bottom of this post.

What are some best practices or tips for how marketers and brands should use videos on Instagram?

A couple come to mind right away: Brands can share unique branded experiences, highlight brand advocates, co-create content with audiences, preview products, highlight a specific cause, extend the brands persona via video, preview upcoming events by adding visual context, share important news, drive promotional awareness, leverage Instagram video for promotion, and create videos that show fan appreciation. The key is to create content that is a natural extension of the brand.

How is it different from Vine, from a marketing perspective?

The first key difference is simply tied to reach potential. By embedding Instagram video within the existing application for both iOS and Android simultaneously, Facebook is providing access to a large and very active user base.

From a marketing perspective, the greater length of the video — 15 seconds vs. 6 — the ability to stabilize the shot, 13 filters and the ability to tap to focus allows for greater flexibility and complexity of a shot. This can provide greater depth in terms of the type of content that can be created and better represent the brand.

Examples of Instagram Video Filters

Photo Jun 21, 4 10 44 PMPhoto Jun 21, 4 11 04 PMPhoto Jun 21, 4 11 44 PM

My assumption is also that at some point Instagram Video will support the ability to create custom filters, similar to how brand applications can incorporate custom Instagram filters to further create associations with the brand.

Do you like this addition to Instagram?

I do like the addition of video to Instagram. Facebook is still the ideal storytelling and amplification platform. With so much attention given to Vine, this was the natural next step for Instagram. This combined with Facebook’s ability to support hashtags as well as photos in comments are all signs that the platform’s future is tied to visual content both static and active.

Example of Facebook Hashtag Support

Screen Shot 2013-06-24 at 10.21.51 PM

What does it say about the importance of visual content, and short-form videos specifically?

Compelling and relevant visual content has been a key element of driving engagement. An overwhelming majority of content shared is still tied to images. With that said, Vine and Instagram Video now offer quick and easy solutions for consumers to create short-form content. As brands become even more comfortable with their guidelines tied to user generated content, short-form videos will be another viable alternative to support their existing content strategies.

Click on the image below or HERE to read the full article in DM Confidential.

Follow Tom Edwards @blackfin360

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Launches Balloons to Bring the Internet to Remote Regions
Google is launching huge balloons to bring the Internet to remote and difficult terrain (mountain ranges, archipelagos, jungles) – beginning with New Zealand. Last week, Google launched 30 Internet-enabling balloons in the Canterbury region, with plans to launch 20 more. The balloons, which resemble white jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky. The balloons communicate with antennas placed on the ground tends of thousands of feet below to provide Internet to those areas. The initiative, dubbed “Project Loon,” is part of Google’s master plan to bring the Internet to two-thirds of the world that do not have or simply can’t afford access.

Instagram Adds Video
Taking a page from Vine, Instagram integrated video into its existing platform this week. The feature will allow users to create 15-second videos (Vine allows just six seconds). Users can also choose between 13 different filters similar to the current photo capabilities. Brands have been quick to jump on board – including Nike, International Delight, Burberry, General Electric, Lululemon and more.

Vine Teases New Features
Not be outdone by Instagram, Vine teased new features this week including the ability to save drafts before sharing videos, a redesign of the video stream, curated video categories, and a private messaging experience.

Twitter is Developing Geo-Targeted Ads for Retailers

As soon as the end of this year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter.

Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.

Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting
Twitter last month revealed a TV ad targeting product, the first fruit of its February acquisition of Bluefin Labs. National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to TV ad campaigns. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.

Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers.

Global Social Media

Turkey Bans Fake Social Media Accounts
The Turkish government’s ill-advised war on social media continued this week with the announcement that it plans to ban “fake” social media accounts following the weeks of protests organized, in part, via social media. Turkey thus joins the likes of China, where Beijing has required microbloggers on Weibo to use their real names.

Noteworthy Campaigns

Travelers Transfer Virtual Food Between Outdoor Ads to End Hunger
The agency for the United Nations World Food Program created two bus stop advertisements – one featuring an impressive selection of food, the other a starving child. Using NFC, you can pick up a piece of food with your phone and carry it over to the child in need. The act of doing so also donates the value of that piece of food. People who make an effort to donate can share they did so via Facebook and will receive a video from the child they helped.

American Express Kickstarts Ordinary People’s Hobbies
Inspired by Kickstarter, American Express has launched a six-month social media competition that will provide ten people per month with one-off funding to pursue their passions. The competition, entitled #PassionProjects, requires entrants to answer two simple questions: ‘what is your passion project?’ and ‘why is it important to you?’ The response must be 120 characters in length, accompanied by the hashtag . Winners will receive $2k in gift cards which are supposed to be used to kickstart these hobbies but are free of limitations, so can actually be spent on anything.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Instagram Shares Numbers As It Debuts Video

During last Thursday’s roll-out of Instagram’s new video capabilities, founder Kevin Systrom revealed some of the following numbers:

  • Instagram now has 130 Million users
    • They had 100 Million in September
  • Users have shared 16 Billion photos since Instagram debuted in late 2010
  • Users have “Liked” 1 Billion posts every day
  • Instagram has 36 employees now, up from 12 a year ago

Source: Mashable

Mary Meeker Shares Internet Trends

Our favorite venture capital analyst, Mary Meeker presented some compelling Internet trends in the recent AllthingsD’s D11 Conference.  The whole presentation can seen below and here are some highlights:

  • More than 500 million photos are uploaded and shared every day. More than half of those are on Facebook.
  • About 100 hours of video is uploaded to YouTube every minute.
  • About a quarter of people worldwide say they share “everything” or “most things” online.
  • Mobile internet traffic as a percentage of all internet traffic is expected to continue growing one-and-a-half times per year.
    • It’s currently 15%.
  • In China this year, mobile internet access surpassed PC internet access for the first time.
  • On Groupon, 45% of transactions are conducted with mobile devices.
  • Smartphone users check their devices about 150 times a day.
  • QR code scanning is up fourfold in China from a year earlier.
  • China now has more users of Apple’s iOS and Google’s Android mobile operating systems than the United States does.

Source: KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

Interesting Stats That Aren’t Really Related To Social Media

The U.S. Bureau of Labor Statistics issued the American Time Use Survey (ATUS) results and found that in 2012:

  • On days worked:
    • 23 percent of employed persons did some or all of their work at home
    • Among workers age 25 and over, those with a bachelor’s degree or higher were more likely
      to work at home than were persons with less education
      • 38% of those with a bachelor’s degree or higher performed some work at home on days worked compared
        with 5% of those with less than a high school diploma.
    • Employed men worked 55 minutes more than employed women
      • This difference partly reflects women’s greater likelihood of working part time. However, even among full-time workers (those usually working 35 hours or more per week), men worked longer than women–8.5 hours compared with 7.9 hours.
  • For leisure activities:
    • Watching TV was the leisure activity that occupied the most time (2.8 hours per day), accounting for about half of leisure time, on average, for those age 15 and over.
    • Socializing, such as visiting with friends or attending or hosting social events, was the next most common leisure activity, accounting for nearly three-quarters of an hour per day.
    • Time spent reading for personal interest and playing games or using a computer for leisure varied greatly by age.
      • Individuals age 75 and over averaged 1.0 hour of reading per weekend day and 20 minutes playing games or using a computer for leisure.
      • Conversely, individuals ages 15 to 19 read for an average of 7 minutes per weekend day while spending 1.0 hour playing games or using a computer for leisure.

Source: Bureau of Labor Statistics

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Nixes Sponsored Results
In an effort to further streamline its advertising offerings, Facebook is planning to phase out Sponsored Results – the ads it had served up for searches. The company plans to stop offering the unit to advertisers in July. Later that month, users will stop seeing them.

Twitter Launches #FollowMe Video Service

This week, Twitter launched a new tool that allows users to instantly create sharable movies depicting their social footprint – top tweets, photos and followers. The videos will include a large section of licensed soundtracks from a catalogue of over one million songs, thanks to a partnership with Rumblefish.  Twitter is dubbing the venture #FollowMe.

Facebook Adds Hashtags
Borrowing Twitter’s signature feature, Facebook this week announced adding support for hashtags on the social network. The long-rumored move allows Facebook users to add a hashtag to their status updates or comments to connect to conversations around the same topic. When you click a hashtag on Facebook, you will see a feed of what other people and Pages are saying about that event or topic.  Marketers can also use hashtags to amplify existing campaigns including advertisements.

Global Social Media

From Japan, The Biggest Social Network You Never Heard Of
Nine months ago, Twitter was all the rage in Japan (topping 20 million users). But now, there’s a new platform in town – Line. The mobile social network was launched in 2011 after the Tohoku earthquake. The name refers to the lines that formed outside of public phones after the disaster. The app, which provides free IM and calling via smartphones, tablets and desktops, is the world’s fastest growing social network, reaching 50 million followers in just 399 days. In January 2013, Line had 40 million Japanese followers, and 60% of Japanese women in their 20’s and 30’s use the platform every day. Brands have a presence on the social network – but they must pay. There is a fixed-rate card and the number of messages they are allowed to send is strictly controlled. A four-week campaign with five messages will cost 8 million yen ($81k), while a 12-week campaign with 15 messages (max two per week) will set you back 15 million yen ($151k).

Pinterest Launches Localized Version for France
Pinterest is picking up more global momentum. This week, it announced the launch of a new website in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds. The French version is being launched on the web, iOS and Android. The news follows the launch of Pinterest UK in May.

Noteworthy Campaigns

Kellogg Gives Free Cereal For Instagram Photos
Kellogg’s is once again experimenting with social currency – this time using Instagram. You may recall that the brand launched Tweet Shop last year in London to promote Special K Cracker Crisps by giving them away in exchange for tweets. This time, the Special K store in Stockholm is offering a free box of new cereal to anyone who takes an Instagram photo and tags it with #nyaspecialk (which translates to “New Special K”). Customers simply snap a photo, tag it, post it, and then show the cashier. The company chose Instagram because it is more popular in Sweden than Twitter.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Women Playing More Video Games

According to a report released this week by the Entertainment Software Association (ESA):

  • 45% of the entire game playing population are women
    • and they comprise 46% of the most frequent video game purchasers.
  • Women 18 and older make up 31% of the video game-playing population
    • while boys 17 and under represent only 19% of today’s gamers.
  • 58% of Americans play video games and there are, on average, two gamers in each game-playing household.

A complimentary report from Magid Advisors states:

  • 70% of women between the ages of 12 and 24 play video games.
  • 61% of women between the ages of 45 and 64 also play games,
    • compared to 57% of men in the same age group.
  • 45% percent of smartphone owners play games on their phones regularly
  • 69% of tablet owners play games on their tablet regularly.
    • The spike in mobile gaming has sent the market for paid smartphone downloads up 122% year-to year and paid tablet downloads up 105% year-to-year.
  • Close to 70% of all Americans play some kind of game either on the Web or on their smartphones, computers, tablets and consoles.

Source for above stats from USA TODAY article.

Just for Fun

On this day in history: June 14

  • 1834 – Isaac Fischer Jr. patented sandpaper.
  • 1900 – Hawaii became a U.S. territory.
  • 1943 – The U.S. Supreme Court ruled that schoolchildren could not be made to salute the U.S. flag if doing so conflicted with their religious beliefs.
  • 1961 – Boy George from Culture Club born.
  • 1965 – Paul McCartney recorded “Yesterday.”
  • 1987 – The Los Angeles Lakers won the NBA title by defeating the defending Boston Celtics.
  • 1988 – Kevin McHale (aka Artie from Glee) born.

Source: On This Day

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Spices Up Search Data with Nutritional Data
Google announced that users can type to ask the search engine questions about calories, carbohydrates and other information.  This means you can now ask how many grams of fat is in a banana or how many calories are in an egg, and the results show on a panel above linked results, similar to how Google’s calculator search works. The feature is live now.

FourSquare Testing Paid Promotions With NYC Small Businesses
Foursquare has started allowing a handful of local NYC merchants to promote their store listing within the service, meaning they will be able to target Foursquare users within the vicinity. Until recently, promoted listings were limited to large national merchants.

Twitter Releases Vine for Android
Twitter has released Vine for Android, bringing the 6-second video sharing service to Google’s mobile OS for the first time. The Vine app is available for Android smartphones now and is a free download for anyone running Android 4.0 or higher. The Vine app for Android arrives five months after it arrived on iPhone. It has managed to amass an impressive 13 million users on iOS alone.

Amazon Launches Online Grocery Delivery
Amazon has been quietly testing their online grocery business for years, and now it seems that they are ready to start rolling out the service in cities outside of their home territory.  Initial plans are to offer grocery delivery in Los Angeles, followed by San Francisco later this year. Depending on the success of the program, Amazon may expand to other urban areas in 2014 – some of which may be international.

Facebook Drops ‘Sponsored Stories’ As it Pares Down Ad Formats

Facebook announced today that it’s reducing the number of available ad products from 27 to less than half that amount over the next six months. One thing that’s on the chopping block is “sponsored stories,” as a standalone product.  The feature will be integrated into other ad offerings, it is not disappearing entirely.

Twitter Strikes Another Big Ad-World Deal With WPP
WPP Group has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. The company’s plan is to introduce new data products and services and to integrate Twitter data into WPP media and analytics platforms.

Google Adds Social Features to DoubleClick
Google has finally added new social capabilities to its DoubleClick online display advertising system, even as it faces new questions from the Federal Trade Commission over its growing dominance of the $36B U.S. digital ad market.  Google is incorporating social features made possible by the acquisition of Wildfire.  The new social marketing suite will allow advertisers to plug into the new version of DoubleClick to track the performance of non-paid social media campaigns such as polls and promotions along side display and search campaigns.

Global Social Media

Turkish Twitter Users Arrested
This week, several dozen Turkish Twitter users were arrested for allegedly spreading misinformation and making “libelous” comments on the microblog, as well as “inciting rebellion,” which may or may not refer to simply using Twitter to organize protests against the government. Up to 25 Twitter users have been detained by police, and 13 more are being sought.

Russia Today Hits One Billion Views on YouTube
Russia Today (RT) celebrated reaching one billion views on YouTube this week. The government funded broadcaster, which describes itself as an “autonomous non-profit organization,” launched a YouTube channel in 2007, as since then has delivered a range of video content including documentaries and interview-style programs. Russia Today has an engaged audience on YouTube. Compared to a traditional broadcast audience,  the audience accessing video on YouTube is younger and more technologically progressive. Because of this reason, RT is much more interactive.  Every video posted is meant to provoke a response.

Noteworthy Campaigns

Electric Car Powered by Social Media Rolls Across USA
An electric car fueled by social interaction completed a 1,000 mile journey from Kansas City, MO to Washington, DC yesterday. A group of 17 high schoolers and eight mentors left KC on May 31 in a restored 1967 Karmann Ghia to travel across the country. They were members of Minddrive, an educational non-profit program that uses hands-on projects to teach at-risk kids about math and science. The social good endeavor, dubbed the “social fuel tour,” was about social media and awareness. The car, rebuilt with an Arduino device that monitored social media activity, triggered the vehicle’s motor based on the number of tweets and posts about the project.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. As we approach the middle of the year, we thought we’d share some stats from the first half of this year.  The University of North Carolina posted a blog citing a Brief History of Social Media and for this year they noted:

  • YouTube tops one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.
  • Facebook user total climbs to 1.11 billion.
  • Twitter has 500 million registered users, with more than 200 million active.
  • Apple boasts over 50 billion app downloads
  • Yahoo purchase Tumblr blogging-social media network, with 170 million users and 100 million blogs.
  • Flickr has 87 million users and stores 8 billion photos, while Instagram has 100 million users storing 4 billion photos.
  • LinkedIn has 225 million users, while MySpace has 25 million users.
  • Pinterest has 48.7 million users, while WordPress hosts 74 million blogs.
  • Dropbox has more than 100 million users with 1 billion files uploaded daily.
  • Google+ has 343 million users.
  • Reddit has 69.9 million monthly users, with 4.8 billion monthly page views.
  • There are 156 million blogs.
  • An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.

Compiled by: University of North Carolina