Stats of the Week July 8, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Internet Advertising

There is a great article posted on PSFK recently called, “Is it Time for Utility Marketing?” in which they post the following stats about Internet Advertising:

  • The average internet user is exposed to banner ads 1,707 times in a month. (ComScore)
    • There is such an advertisement abundance in the online spheres, that people have grown indifferent to them.
  • The rate of banner clicks is below 0.1%. When it comes to the most popular size of internet advertisement, 468 x 60 banners, the rate goes below 0.04%. (DoubleClick)
  • 8% of all internet users account for 85% of banner clicks (ComScore).
    • Advertisement click rates are not meaningful on their own. Statistics show that it’s always the same people who click on advertisements.
  • 31% of average advertising displays are not even seen by internet users. (ComScore)
  • Almost 50% of mobile advertisement clicks are made by mistake. (GoldSpot Media)
  • While 29% of people trust TV spots, the rate is less than 15% for the ones who trust banner ads. (eMarketer)

Other stated in the article:

  • Today, the lifespan of your messages on social media is shorter than half an hour and only 4% of your online community actually views your message.

Source: PSFK

The Reddit Audience

The Pew Research Center’s Project on the Internet & American Life has taken a closer look at the Reddit audience, finding it equates to 6% of U.S. online adults. For comparison’s sake, a Pew survey at the end of 2012 found 16% of people online used Twitter, and 67% used popular social networks like Facebook and LinkedIn.

  • 15% of male Internet users aged 18-29 say they use Reddit
    • Compared with 5% of women in the same age bracket and 8% of men 30-49
  • Men are twice as likely to use Reddit.
Source: MediaPost

Gaming Time Doubles on YouTube

The amount of time people spend watching gaming videos on YouTube more than doubled last year, compared with the prior year. In fact, the growth rate of time spent viewing gaming videos was greater than YouTube’s overall growth in the U.S.

YouTube analyzed anonymous views of gaming content on the site in the U.S. from 2011 and 2012 to learn how gamers behave, what they value, and what this means to game marketers, according to a white paper titled “Gamers On YouTube: Evolving Video Consumption.”  Here are a view of the highlights:
  • Viewing spiked during the summer months, with views in June growing by 17% sequentially.
    •  About 32% of views occurred between 6:00 PM and 10:00 PM
  • Gamers had a preference for viewing certain types of content on certain screens.
    • Pre-launch, 63% of announce videos and 69% of launch videos were viewed on desktops, which have larger screens that demonstrates the cinematic quality of this content.
    • Post-launch, the second screens supplemented the gamer’s experience on their PC or television, whereas about half of game tutorial videos were consumed on smartphones or tablets.
  • Viewing peaks during weekends, summer, and prime time.
    • In 2012, game views grew 18% day-over-day on weekends and 17% month-over-month in June. About 32% of game views occurred during prime time TV hours.
  • Gamers are more likely to share comments on brand-released and third-party videos.
  • Some one in three views of gaming-related videos occurred on a tablet or smartphone in 2012, up nearly double from 2011.
 Source: MediaPost

Just For Fun

We were so enthralled with Andy Murray’s victory at Wimbledon yesterday that we thought we’d share some stats:

  • Murray became the first British player win Wimbledon since Fred Perry in 1936.
  • Murray joined Roger Federer, Rafael Nadal, Djokovic and Lleyton Hewitt as the fifth active player with multiple Grand Slam titles.
  • It was Murray’s 18th straight grass-court match win.
  • The “Big 4” (Federer, Nadal, Djokovic, Murray) have now won 33 of the last 34 Grand Slams (only other winner in that span: Juan Martin del Potro at 2009 US Open).
  • It took Murray eight appearances at Wimbledon to win his first title. The only mens’ player to take longer was Goran Ivanisevic, who won in his 14th appearance in 2001.
  • Murray also became the first player to win his first Wimbledon title the year after reaching his first Final since John McEnroe in 1981.

Source: ESPN