Headlines & Stuff July 9, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Vine Gets an Update
Vine released an update to its iOS app this week. Enhancements include: redesigned camera experience, categories to allow users to help find other Vine posts, Twitter features, including the ability to ‘revine’ another users post, and new channels that feature popular videos on the platform.

Twitter Bans Automated Following
Twitter has updated its developer guidelines with a number of changes including a ban on automated following and lightened restrictions on third-party curation services.

Twitter Experiments With Email-Based Targeting
Twitter is attempting to improve its targeting by information from cookies and users’ scrambled email addresses that will serve up more relevant ad messages. Twitter, which announced the program this week used this hypothetical example: Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those same people who are also on Twitter, the shop may share with Twitter a scrambled, unreadable email address or browser related information. Twitter can then match that information with a users account to show them a Promoted Tweet with the Valentine’s Day deal.

Facebook To Remove Ads Near Offensive Content
Facebook announced a new policy barring advertising from sections of the site with controversial content. Beginning this week, the social network will undertake a review process to determine which Pages and Groups should feature ads alongside their content under a broader set of guidelines.

LinkedIn Launches Sponsored Updates
LinkedIn is pitching brands and agencies on its transformation into a content-marketing platform, including a pilot test of “sponsored updates,”its rendition of native ads that appear in users’ news feeds. Taking a page from Facebook, LinkedIn is urging brands to develop unique content for their company Pages. The newest phase is unveiling the “sponsored updates” ad unit, which helps to promote content to a wider audience in the news feed. GE is one brand currently testing this feature.

Global Social Media

Twitter Quietly Rolls Out New Language Translation Tool
Want to know what Turkish citizens are tweeting in their own language about the protests sweeping their country? What about Argentinean Beliebers tweeting in Spanish about the pop star’s concert in Buenos Aires? Now you can, even if you don’t know Spanish or Turkish. Twitter is taking steps to connect you with people from around the world, overcoming linguistic obstacles. The microblog is implementing a new translation tool for tweets written in foreign languages on its site, with services provided by Microsoft’s Bing. Soon, all users will see a “View Translate” option once you’ve clicked the time stamp of that individual tweet.

Noteworthy Campaigns

Time Travel Through Paris With Augmented Reality App
Paris, Then and Now, is a mobile app for iOS and Android that allows people to explore the city with historical images layered onto physical surroundings. Users can travel back in time and view more than 2,000 places of interest as they were 100 years ago. For each location you can see the full screen ‘Then and Now’ photos to discover the history of the place with facts and anecdotes. You can also superimpose the photos with reality to compare the past and the present, play with the transparency and observe the evolution of the landmark.