Monthly Archives: August 2013

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook Launched Shared Photo Albums
Facebook announced shared photo albums this week, a new feature that allows multiple users to upload images to the same album – making it easy to get photos from various cameras in one place. Each album can be accessed by 50 contributors, each of whom can share up to 200 photos.

Twitter Launches Conversation View
When two or more people you follow are involved in a conversation, Twitter now groups those tweets together in your timeline. The conversation cluster will appear chronologically, according to when the last tweet was sent.

Facebook Promos No Longer Require Apps

To make it easier for businesses to run promotions on Facebook, the company is lifting its requirement that promotions must be administered through third-party apps. They can now be managed directly through brand pages as well as within apps. This means marketers can now collect entries by having users post to their page or comment on or “like” a post.  In addition, companies now have the ability to use likes as voting mechanisms for a contest.

Twitter Buys Trendrr

In an effort to make it easier for networks and publishers to display tweets in their programming, Twitter has bought the social TV start up Trendrr for an undisclosed sum. Trendrr’s technology will be used primarily to help a show present a relevant stream of tweets to depict the Twitter conversation happening around the show. This product is called “Curatorr.”

Twitter Hires First Commerce Chief For Social Shopping Push
Twitter hired Nathan Hubbard, a former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its site. Twitter is now seeking revenue sources as it prepares for a potential initial public offering and targets $1 billion in 2014 sales. In its first foray into e-commerce, projected by Forester to be a $370 billion market in the U.S.by 2017, Twitter plans to offer retailers tools for selling good and services inside tweets.

Facebook Pulls the Plug on Physical Goods to Focus on Gift Cards

Facebook is ending its physical gift offering – which allowed users to purchase tangible goods  – as part of a greater effort to focus on gift cards. The social network will be adding more merchants to its Facebook card – a reusable gift card on which you can keep monetary balances from different retailers.

Global Social Media

Tweet for Money in Indonesia
In Indonesia’s capital Jakarta, a buzzer is someone with a Twitter account and more than 2,000 followers who is paid to tweet. Jakarta is the world’s tweet capital (it has more Twitter users than any other city in the world) and advertisers eager to reach the under-30 crowd are paying popular Twitter users to spread the word through social media, starting at about $21 per tweet. While celebrity endorsements on Twitter are common worldwide, Indonesia is unusual because advertisers are paying average Joe’s too. These Twitter “buzzers” send messages promoting brands (Nestle is one noteworthy advertiser) to their followers, usually during rush hour.

Noteworthy Campaigns

McDonald’s Calls For Short Film Pitches Starring Menu Item Characters
McDonald’s Canada is accepting pitches for 140 character stories featuring their cast members. If they are posted on Twitter using the hashtag #MakeMyFilm, the stories have a chance to be made into a short film. They need to star at least one of McDonald’s cast of menu item characters, which includes McNuggets, French Fries, Big Mac, McFlurry and McWrap. Winning pitches will be made into little movies and featured on the McDonald’s website.

Stats of the Week

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Platforms

  • Facebook is currently making $0.80 per mobile user each quarter, up 60% from Q1 this year – Source
  • Nearly 20% of American adults use Twitter – Source
  • Vine has 40 million users, up 200% since June – Source
  • China’s WeChat has 100 million users outside of China – Source
    • If you’ve never heard of WeChat, click here.

Industry
P&G spends 25-35% of its marketing budget on digital.  Source
Mobile phones account for 17% of global traffic – Source
20% of Americans don’t use the internet at home – Source

Just for Fun
China tracks their rural population based on the “Pickle Index”  Source
32,300,000,000,000,000 – That’s 32 Quadrillion – shots that have been fired in the video game Call of Duty in the last 10 years. Source

 

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

LinkedIn Redesigns Group pages
LinkedIn’s group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, with an oversized image at the top above the group’s stream of updates. The right column features “top influencers” in a given group. It also shows a snapshot of the latest activity. LinkedIn says there are 2 million groups, with 8,000 new ones added each week.

LinkedIn Launches University Pages
LinkedIn recently launched University Pages, which allow students to tap into the network at the school they are considering, ask current students and alumni questions and explore the career path of graduates from the University for an idea of what to expect after they get their degree. LinkedIn has also opened the platform for students 14 and up, allowing them to interact with these new pages to get a head start on networking.

Google Reportedly in Talks with the NFL to Show Games on YouTube
Top execs from Google and YouTube met with the NFL this week to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being show in the local market.

Spotify in Talks with Brands to Create Twitter-Like Follow Feature
Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. The feature would be the Spotify equivalent of a Facebook Page or Twitter account.

iTunes Radio to Debut in September With McDonald’s, Nissan, P&G and Pepsi
iTunes Radio, Apple’s answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald’s, Nissan, Pepsi, and P&G. The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12-month advertising campaign to run with the streaming music service for each of the participating brands. In addition to being a part of the publicity that comes with the highly-anticipated Apple product launch, the partners also get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, for the $1 million minimum buy.

Global Social Media

Internet Population in India Hits 74 Million – 3rd Largest in the World
India with 73.9 million internet users is the world’s third largest Internet population, overtaking Japan but behind China and the U.S. Rising numbers of mobile audiences, devices and consumption habits reveal that consumers are being more platform agnostic in their digital media consumption and switch devices to stay up to date on email, news, and social media.

Noteworthy Campaigns

J.Crew Debuts Catalogue on Pinterest
J.Crew’s at-home catalogue subscribers won’t be the first to get a glimpse at the brand’s September issue: That honor will fall for the first time to J.Crew’s Pinterest followers. J.Crew claims it is the first to debut its catalogue on the platform. In addition to the Pinterest promotion, J.Crew has a number of other digital initiatives planned including a short online film series on monogramming, an Instagram feature on the company’s in-store Style Sessions, and a Tumblr Fashion Week diary.

SXSW Panels

Written by: Larry Weintraub
Bookmark and Share
Bookmark and Share

We could use your help. A few of us are trying to get some panels chosen at this year’s SXSW festival. Please read below and if you like what you see, click through and let SXSW know you’d like to see one or all of these topics covered.  Thanks!

hashtagEvolution of the Hashtag

Organizer: Tom Edwards – Fanscape Vice-President Digital Strategy & Innovation

The evolution of the hashtag session will take the audience on a highly visual journey that answers the question that is on everyone’s mind… Why the hashtag? Looking beyond the # key on your phone, we will explore where the hashtag came from and why it has become a staple of today’s social web. We will also explore how the hashtag connects traditional media with digital and beyond and the potential to create converged media opportunities and how this can create value for brands. Then we will move on to explore how brands are capitalizing on hashtags to create earned media opportunities. Finally we will look into the future and review how the hashtag will impact the future of the newly forming contextual web.

Questions Answered

  1. Where did the Hashtag come from?
  2. Why has the hashtag become a staple in today’s social web?
  3. How is the Hashtag extending TV viewership and creating new converged media opportunities?
  4. How are brands capitalizing on Hashtags to create earned media?
  5. How will the Hashtag impact the future and the new contextual web?

Please click HERE to vote.

——–

Integrated Marketing: Marrying Digital + Real Life

Featuring: Larry Weintraub – Fanscape CEO
Organizer: Scott Perry  – Sperry Media

 

Online marketing has allowed brands to hit target audiences with reach & efficiency like no other medium before it. And yet brand spending on traditional advertising and street / experiential marketing has stabilized even as smart phones take over the planet. Is integrated marketing, the combination of online marketing & real-world connection, the future of advertising? How do you marry the art of genuine real-world endorsements with the science of digital word of mouth? We bring together a group of experts in the marketing world to discuss to current & future state of marketing.

Questions Answered

  1. Even in a mobile / digital / social world, brands still spend a lot of money on traditional and street marketing. What kind of initiatives have brands launched to encourage fans to magnify their ad spend via posts on Facebook, Twitter, YouTube, Instagram, Vine, etc.? Who have you seen strike the proper balance with online/ offline marketing?
  2. Are brands getting better with incentivizing / empowering fans to share brand messages on their social channels? Are consumers’ friends okay with this, or does this turn into noise at some point?
  3. Tweetchats, hashtags, share / like to win, etc. — how do you avoid noise in these situations, and encourage genuine excitement for a brand? In what instances does gamification build brand affinity?
  4. Let’s talk about the power of compelling content — how deeply do brands want that video / image to go viral, and to what lengths do they use “meme teams” to build live-time topical content for their social channels?
  5. Look around SXSW and you see that brands go to great lengths to use street teams / sampling / events in the real world — what steps are brands taking to get prospects to post about their brand? How far is too far — can too many steps detract from the campaign’s effectiveness? What can brands do to get a better uptick in posts & shares?

Please click HERE to vote.

——–

The Real ROI of Social Media

Featuring: Mike Fein – Fanscape – Director, Research & Analytics
Organizer: Josh Sackman –  ViSalus

The majority of U.S. marketers say that they plan to spend more on social media marketing in 2013, reveals a new study from the Association Of National Advertisers. While both budgets and hiring continue to increase as companies recognize value in investing in social media, social media teams still struggle to show tangible results tied to their social media efforts. This panel of social media experts explores common traps social media teams fall into by paying attention to the wrong metrics, raises ideas on how to better demonstrate the real value of social to their executive teams and clients, as well as identifies areas to improve the real ROI of social media.

Questions Answered

  1. Why doesn’t social media return always follow the traditional ROI formula, with revenue returned being the focus?
  2. How do I actually get a return on raised awareness?
  3. How do I quantify social media results to my executive team and justify the amount of money I am currently spending?
  4. What are some of the common traps social media teams fall into when looking at their digital analytics?
  5. What are the metrics that actually matter when tracking ROI?

Please click HERE to vote.

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Says Tweets Boost CPG Sales
According to new research from Datalogix, Twitter can help lift offline CPG sales. Twitter asked the company to conduct studies for 35 CPG brands measuring the impact of organic and paid Twitter activity across beverages, food, wellness, household products and alcohol. Among the key takeaways, users who engaged with a brand’s Promoted Tweets bought more from that brand than an identical control group, resulting in a 12% average sales lift.

Facebook Testing PayPal Rival for Mobile App Purchases
Facebook will attempt to give in-app commerce on the platform a boost with an upcoming mobile payment system. The company plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information.  JackThreads, a men’s clothier, is the pilot partner for the effort.

Advertise Your Facebook Post Within 24 Hours or Don’t Bother
If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will likely lose a great deal of the engagement and viral impressions that would have been generated by posting earlier according to a new study.

Facebook Partners with Open Table
Facebook this week, announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of Facebook iOS and Android apps can visit a restaurant’s Page and book a direct reservation.

Twitter Teams with Viacom to Sell Its Ads to VMA Sponsors
Viacom wants to turn buzz-generating moments from the MTV VMAs into new ad impressions for sponsors and is teaming up with Twitter to make it happen. The two companies are selling packages or Promoted Tweets to five sponsors including Unilever and Pepsi, which will see their brands attached to videos posted to Twitter before, during and after the 8/25 broadcast.

Global Social Media

WeChat Surpasses 100 Million User Accounts Outside China
Messaging service WeChat announced that it has surpassed 100 million registered users outside of China, double the figure from just three months ago, as its International presence grows due to aggressive global marketing. WeChat has already been well-received in Hong Kong, India, Indonesia and Malaysia. In July 2013, it became the most downloaded app in Argentina, Brazil, Italy, Mexico, Philippines, Singapore, Spain, South Africa, Thailand and Turkey.

Noteworthy Campaigns

Facebook Fans Determine Design For Limited Edition Porsche
More than 54,000 Facebook fans became responsible for designing a special edition Porsche 911 Carrera 4S. The social design process happened as a celebration of the German automobile manufacturer reaching 5 million fans on Facebook. After putting features and specifications to a vote, the end result was a Facebook blue 911 with black and white racing stripes. The doors also feature the words “5m Porsche Fans” and an aluminum dashboard displays the phrase “Personally built by 5 million Porsche fans.”

Stats of the Week

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

15 Things to Know About How Gen X and Y Function in the Digital Age

Saw this post on Sarah Evans’ (@prsarahevans) Faves & Co’s blog the other day and had to share with you…

  1. A new study from Constant Contact showed that 88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
  2. Teens text like crazy. Pew Internet & American Life Project found that 8% of teens send and and receive more than 200 texts on an average day, while 12% text between 101 and 200 times a day.
  3. Traditional TV consumption of 18-24-year-olds continues to decline, according to Nielsen. The good news? They still watched more than 23 hours per week.
  4. The average teen spends an average of 5 hours per day online and most parents think it’s 3 hours.
  5. Teenagers who are connected to their parents on social media feel closer to their parents in real life.
  6. More than 3 in 4 teens shop online, but they still prefer to shop in-store.
  7. Most U.S. 10- to 12-year-olds have at least one social media account and are unsupervised (Pew Internet Research).
  8. If you’re slow to respond to queries made via social media, you’re probably annoying a Millennial.
  9. College kids are more likely to use Twitter, older adults tend to favor Facebook. (University of Michigan)
  10. 1 in 10 young people rejected for a job because of their social profile (ondevice)
  11. Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011. (Pew Internet Research)
  12. 78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone.
  13. On demand content, be it television or music, is key to 18-34-year-olds.
  14. According to a Ypulse study, 68 percent of 14-30 year-olds get their news and information from Twitter and Facebook–even higher than word of mouth and television.
  15. Only 50% of parents have installed parental controls for their kids online interactions, but 72% worry that their kids will reveal inappropriate information online.

Source: Faves & Co.

Facebook Announces New Stats

Facebook shared some new stats on their users earlier this week.

  • More than 128 Million users log into the web version of FB every day (i.e. 40% of all Americans)
  • 101 Million (nearly 33% of Americans) open FB on mobile devices every day

Source: Facebook

Just For Fun

In honor of Fanscape turning 15 years young this month, here are 15 things that happened in 1998, the year we started the company:

  1. Google is founded
  2. Bill Clinton denies he had “sexual relations” with former White House intern Monica Lewinsky. starting the Lewinsky scandal and investigations
  3. Apple Computer unveils the iMac.
  4. The Furby hits the market
  5. Dawson’s Creek debuts and we meet Katie Holmes, Michelle Williams, and James Van Der Beek for the first time
  6. Microsoft becomes biggest Company in the World valued at $261bn on the New York Stock Exchange
  7. United States Department of Justice (DOJ) brings Anti-Trust Case against Microsoft Corp (note to self, don’t become the biggest company in the world)
  8. US Announces first budget surplus in 30 years (that is correct, we once had a surplus in the US)
  9. Britney Spears is set loose on the world with “…Baby One More Time”
  10. MTV’s Total Request Live (TRL) is born – which will become hugely important to Fanscape a few years later
  11. Our favorite TV show Seinfeld comes to an end; and we are grief stricken
  12. Harry Potter and the Sorcerer’s Stone is released and we become enthralled with children’s books again
  13. The Chairman of the Board, Frank Sinatra, passes on to the other side.
  14. The first portable MP3 player debuts
  15. Super Bowl XXXII is played in San Diego and the Denver Broncos beat the Green Bay Packers 31-24

Source: Various; including Buzzfeed

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook Experiments with Trending Topics
Two months after Facebook introduced hashtags, the social network is now testing another popular Twitter feature: trending topics. Facebook started experimenting with its own version of trending topics this week with a test group. Users will see a tile in their mobile news feed that lists one or more trending keywords (I.e. “Shark Week”). If you tap on that topic, you will be shown posts from other users – including those that you are not directly connected to.

Facebook Reveals Algorithm Changes to Newsfeed
This week, Facebook announced changes to the algorithm it uses to determine which stories appear in a user’s newsfeed. Key takeaways: 1. Every time someone visits their news feed, there are on average 1,500 potential stories from friends, people they follow and Pages for them to see. Only 300 of these stories will show up because of the new algorithm. 2. No major changes to how the newsfeed operates or how posts are ranked. 3. Organic stories that people did not scroll down far enough to see can reappear at the top of the news feed if the story is still getting a lot of likes and comments (Story Bumping). 4. People and Pages that are within the last 50 interactions that a user has will receive a small bump in ranking value (Last Actor). 5. Facebook will soon focus on real-time conversations by posting current events in chronological order at the top of the news feed.

Higher Tweet Volume Drives TV Tune-In

A study released by Nielsen has found that an increase in tweets can drive an increase in live TV viewership. According to the findings, a rise in live TV ratings drove up the number of tweets about programming among 48% of the episodes sampled. On the flip side, an increase in the volume of tweets drove up live TV ratings in 29% of the episodes it included in the study.

YouTube Co-Founders Release New Video App MixBit
The two men responsible for YouTube are releasing their latest endeavor, video clip-and-mix app, MixBit. Similar to Instagram Video and Vine, this app allows users to record 16-second clips of film, but MixBit allows users to edit and combine these clips to make longer videos.

Global Social Media

Facebook is “Friending” Latin America
Latin America – where one in three people already have Facebook accounts, will increasingly drive the network’s global profits, according to a Facebook spokesperson. With 84 million users accounts – roughly half the population – Brazil now vies with India as Facebook’s no. 2 market, after the U.S. Meanwhile, Mexico has a similar ratio, with 50 million users, while Argentina has 24 million, Colombia 19.8 million, and Venezuela and Chile each have roughly 11 million accounts.

Noteworthy Campaigns

General Electric Hosts a #6SecondScience Fair on Vine
GE is creating and curating posts showing quick science experiments as part of an effort to increase engagement on Vine. Using the hashtag #6SecondScience, the brand began touting the miracles of science after one video (experiment combining milk, food coloring and dish soap) became the company’s most successful Vine to date. The company is asking users to submit their own Vines, which they will retweet and blog the best examples. GE will also bring in Vine “celebrities” like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out and are buying Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations to further promote the campaign.

I’m 13 and None of My Friends Use Facebook

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

We read this article on Mashable and just had to share it!

I’m 13 and None of My Friends Use Facebook

I’m a teen living in New York. All of my friends have social networks — Instagram, Vine, Snapchat, etc. Facebook used to be all I could talk about when I was younger. “Mom, I want a Facebook!” and other whining only a mother could put up with.

But now, at 13, I’ve been noticing something different. Facebook is losing teens lately, and I think I know why.

Part of the reason Facebook is losing my generation’s attention is the fact that there are other networks now. When I was 10, I wasn’t old enough to have a Facebook. But a magical thing called Instagram had just come out … and our parents had no idea there was an age limit. Rapidly, all my friends got Instagrams.

Now, when we are old enough to get Facebook, we don’t want it. By the time we could have Facebooks, we were already obsessed with Instagram. Facebook was just this thing all our parents seemed to have.

This leads me into my next point: Although I do have a Facebook, none of my other friends do. My friends just thought it was a waste of time. I decided to get a Facebook just to see what it was all about. I soon discovered that Facebook is useless without friends. My only friend is, like, my grandma.

Teens are followers. That’s just what we are. If all my friends are getting this cool new thing called Snapchat, I want it, too!  We want what’s trending, and if Facebook isn’t “trending,” teens won’t care.

All of our parents and parents’ friends have Facebooks. It’s not just the fact that I occasionally get wall posts like, “Hello sweetie pie!” But my friends post photos that get me in trouble with those parents.

Let’s say I get invited to a party, and there’s underage drinking. I’m not drinking, but someone pulls out a camera. Even if I’m not carrying a red Solo cup, I could be photographed behind a girl doing shots. Later that week, the dumb-dumb decides to post photos from that “amazing” party. If my mom saw I was at a party with drinking, even if I wasn’t participating, I’d be dead. This isn’t Facebook’s fault, but it happens there.

Facebook is also a big source of bullying in middle school. Kids might comment something mean on a photo of you, or message you mean things. This isn’t Facebook’s fault, but again, it does happen there. If my mom heard I was getting bullied on Facebook, she would tell me to quit right away.

When I was younger, my mom had a Facebook. I would always go on it. I would take quizzes, play games etc. Facebook used to be its own, unique thing. It was kind of big but at the same time, cool.

As the years went on, I always wanted a Facebook I could call my own. But once I got it, everything started changing. There’s too much going on. The change from the old Facebook to the Timeline was very all of a sudden.

Look at something like Twitter, where it’s four buttons — people like the “simple” design better.

It also became a huge marketing mouthpiece. Facebook takes your interests based on what you’ve “liked” and put ads on your feed. No offense, but when I’m looking through my News Feed I don’t really care about Pantene’s new product.

It wasn’t the Facebook it was when I was seven. It got complicated — it was just kind of like, “We liked it the way it was. Why are you changing it?”

In the end, Facebook has been trying too hard. Teens hate it when people try too hard; it pushes them away. It’s like if my mom told me not to do something — I immediately need to do it. When she forces something on me, I really don’t want to do it.

Teens just like to join in on their own. If you’re all up in their faces about the new features on Facebook, they’ll get annoyed and find a new social media.

Facebook needs teens, because we’ll be the people keeping it going very soon. And teens can see that, which freaks them out.

I love Facebook, really I do. I hope they can make a comeback and appeal to my peers. I think it’s a great idea for a website, and I wish Facebook the best of luck.

 

Ruby Karp

Ruby Karp is a 13-year-old New Yorker trying to figure out how to survive middle school. You can find her on Twitter @rubykarp, her Tumblr or via her weekly articles on HelloGiggles.