Stats of the Week August 5, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

How We Hear About New Products

Global market research company, Ipsos published a report based on interviews with over 18,000 adults between the ages of 18 – 64 in the US / Canada and 16 – 64 in other countries about how we actually hear about new products.  The main takeaway from the report is this:

  • The top 3 ways we learn about new brands and products are:
    • The Internet (68%)
    • TV Advertising (61%)
    • Friends and Family (53%)

Source: Ipsos

Social Networking Kids

For those of you who prohibit your kids from using social networking sites, you may want to stop reading this now.  Turns out a lot of kids are finding their way onto the Facebooks and Tumblrs despite your best efforts.  There is a pretty infographic below, and here are some of the top line stats:

  • Over 5 million users below the age of ten use Facebook
    • Over 200,000 of them are aged 6 or younger
  • The average age for a child to start regularly consuming online media is now 8 years old

Source: Letterbox

Just For Fun

As our favorite TV show, “Breaking Bad” prepares to air it’s last 8 episodes, we figured we’d list some little known facts about the show (thanks to THIS blog post for the info):

  • Breaking bad was originally supposed to be set in Riverside, CA but instead is based in Albuquerque, NM.
  • The formula for Meth is C10H15N, as can be seen in the opening credits
  • Jesse Pinkman was supposed to be killed off in season 1 but Aaron Paul’s performance was so good, they kept him around.
  • Bryan Cranston has “BR BA” tattooed on his ring finger (If you’ve seen the show, you know what this means)
  • The scene where Walter throws a pizza on the roof was done in one miraculously perfect take.
  • Walter’s alter ego, Heisenberg, is a tribute to 20th century physicist Werner Heisenberg, a key creator of quantum physics.
  • Aaron Paul was on an episode of The Price is Right.