Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:
How We Hear About New Products
Global market research company, Ipsos published a report based on interviews with over 18,000 adults between the ages of 18 – 64 in the US / Canada and 16 – 64 in other countries about how we actually hear about new products. The main takeaway from the report is this:
- The top 3 ways we learn about new brands and products are:
- The Internet (68%)
- TV Advertising (61%)
- Friends and Family (53%)
Social Networking Kids
For those of you who prohibit your kids from using social networking sites, you may want to stop reading this now. Turns out a lot of kids are finding their way onto the Facebooks and Tumblrs despite your best efforts. There is a pretty infographic below, and here are some of the top line stats:
- Over 5 million users below the age of ten use Facebook
- Over 200,000 of them are aged 6 or younger
- The average age for a child to start regularly consuming online media is now 8 years old
Just For Fun
As our favorite TV show, “Breaking Bad” prepares to air it’s last 8 episodes, we figured we’d list some little known facts about the show (thanks to THIS blog post for the info):
- Breaking bad was originally supposed to be set in Riverside, CA but instead is based in Albuquerque, NM.
- The formula for Meth is C10H15N, as can be seen in the opening credits
- Jesse Pinkman was supposed to be killed off in season 1 but Aaron Paul’s performance was so good, they kept him around.
- Bryan Cranston has “BR BA” tattooed on his ring finger (If you’ve seen the show, you know what this means)
- The scene where Walter throws a pizza on the roof was done in one miraculously perfect take.
- Walter’s alter ego, Heisenberg, is a tribute to 20th century physicist Werner Heisenberg, a key creator of quantum physics.
- Aaron Paul was on an episode of The Price is Right.