Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:
15 Things to Know About How Gen X and Y Function in the Digital Age
- A new study from Constant Contact showed that 88% of smartphone owners aged 18-30 open emails on their devices, and 52% say that their device has become the primary device on which they open their emails.
- Teens text like crazy. Pew Internet & American Life Project found that 8% of teens send and and receive more than 200 texts on an average day, while 12% text between 101 and 200 times a day.
- Traditional TV consumption of 18-24-year-olds continues to decline, according to Nielsen. The good news? They still watched more than 23 hours per week.
- The average teen spends an average of 5 hours per day online and most parents think it’s 3 hours.
- Teenagers who are connected to their parents on social media feel closer to their parents in real life.
- More than 3 in 4 teens shop online, but they still prefer to shop in-store.
- Most U.S. 10- to 12-year-olds have at least one social media account and are unsupervised (Pew Internet Research).
- If you’re slow to respond to queries made via social media, you’re probably annoying a Millennial.
- College kids are more likely to use Twitter, older adults tend to favor Facebook. (University of Michigan)
- 1 in 10 young people rejected for a job because of their social profile (ondevice)
- Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011. (Pew Internet Research)
- 78% of American teens (aged 12-17) now own a cell phone, and 47% of those teens own a smartphone.
- On demand content, be it television or music, is key to 18-34-year-olds.
- According to a Ypulse study, 68 percent of 14-30 year-olds get their news and information from Twitter and Facebook–even higher than word of mouth and television.
- Only 50% of parents have installed parental controls for their kids online interactions, but 72% worry that their kids will reveal inappropriate information online.
Source: Faves & Co.
Facebook Announces New Stats
Facebook shared some new stats on their users earlier this week.
- More than 128 Million users log into the web version of FB every day (i.e. 40% of all Americans)
- 101 Million (nearly 33% of Americans) open FB on mobile devices every day
Just For Fun
In honor of Fanscape turning 15 years young this month, here are 15 things that happened in 1998, the year we started the company:
- Google is founded
- Bill Clinton denies he had “sexual relations” with former White House intern Monica Lewinsky. starting the Lewinsky scandal and investigations
- Apple Computer unveils the iMac.
- The Furby hits the market
- Dawson’s Creek debuts and we meet Katie Holmes, Michelle Williams, and James Van Der Beek for the first time
- Microsoft becomes biggest Company in the World valued at $261bn on the New York Stock Exchange
- United States Department of Justice (DOJ) brings Anti-Trust Case against Microsoft Corp (note to self, don’t become the biggest company in the world)
- US Announces first budget surplus in 30 years (that is correct, we once had a surplus in the US)
- Britney Spears is set loose on the world with “…Baby One More Time”
- MTV’s Total Request Live (TRL) is born – which will become hugely important to Fanscape a few years later
- Our favorite TV show Seinfeld comes to an end; and we are grief stricken
- Harry Potter and the Sorcerer’s Stone is released and we become enthralled with children’s books again
- The Chairman of the Board, Frank Sinatra, passes on to the other side.
- The first portable MP3 player debuts
- Super Bowl XXXII is played in San Diego and the Denver Broncos beat the Green Bay Packers 31-24
Source: Various; including Buzzfeed