Here are some cool things we read about this past week:
Twitter Says Tweets Boost CPG Sales
According to new research from Datalogix, Twitter can help lift offline CPG sales. Twitter asked the company to conduct studies for 35 CPG brands measuring the impact of organic and paid Twitter activity across beverages, food, wellness, household products and alcohol. Among the key takeaways, users who engaged with a brand’s Promoted Tweets bought more from that brand than an identical control group, resulting in a 12% average sales lift.
Facebook Testing PayPal Rival for Mobile App Purchases
Facebook will attempt to give in-app commerce on the platform a boost with an upcoming mobile payment system. The company plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information. JackThreads, a men’s clothier, is the pilot partner for the effort.
Advertise Your Facebook Post Within 24 Hours or Don’t Bother
If your brand just posted a status on Facebook, don’t waste time waiting to amplify it with an ad buy. If you don’t do so within 24 hours, you will likely lose a great deal of the engagement and viral impressions that would have been generated by posting earlier according to a new study.
Facebook Partners with Open Table
Facebook this week, announced partnering with OpenTable to allow users to make restaurant reservations through their mobile devices. Starting this week, U.S. users of Facebook iOS and Android apps can visit a restaurant’s Page and book a direct reservation.
Twitter Teams with Viacom to Sell Its Ads to VMA Sponsors
Viacom wants to turn buzz-generating moments from the MTV VMAs into new ad impressions for sponsors and is teaming up with Twitter to make it happen. The two companies are selling packages or Promoted Tweets to five sponsors including Unilever and Pepsi, which will see their brands attached to videos posted to Twitter before, during and after the 8/25 broadcast.
WeChat Surpasses 100 Million User Accounts Outside China
Messaging service WeChat announced that it has surpassed 100 million registered users outside of China, double the figure from just three months ago, as its International presence grows due to aggressive global marketing. WeChat has already been well-received in Hong Kong, India, Indonesia and Malaysia. In July 2013, it became the most downloaded app in Argentina, Brazil, Italy, Mexico, Philippines, Singapore, Spain, South Africa, Thailand and Turkey.
Facebook Fans Determine Design For Limited Edition Porsche
More than 54,000 Facebook fans became responsible for designing a special edition Porsche 911 Carrera 4S. The social design process happened as a celebration of the German automobile manufacturer reaching 5 million fans on Facebook. After putting features and specifications to a vote, the end result was a Facebook blue 911 with black and white racing stripes. The doors also feature the words “5m Porsche Fans” and an aluminum dashboard displays the phrase “Personally built by 5 million Porsche fans.”