Here are some cool things we read about this past week:
LinkedIn Redesigns Group pages
LinkedIn’s group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, with an oversized image at the top above the group’s stream of updates. The right column features “top influencers” in a given group. It also shows a snapshot of the latest activity. LinkedIn says there are 2 million groups, with 8,000 new ones added each week.
LinkedIn Launches University Pages
LinkedIn recently launched University Pages, which allow students to tap into the network at the school they are considering, ask current students and alumni questions and explore the career path of graduates from the University for an idea of what to expect after they get their degree. LinkedIn has also opened the platform for students 14 and up, allowing them to interact with these new pages to get a head start on networking.
Google Reportedly in Talks with the NFL to Show Games on YouTube
Top execs from Google and YouTube met with the NFL this week to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being show in the local market.
Spotify in Talks with Brands to Create Twitter-Like Follow Feature
Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. The feature would be the Spotify equivalent of a Facebook Page or Twitter account.
iTunes Radio to Debut in September With McDonald’s, Nissan, P&G and Pepsi
iTunes Radio, Apple’s answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald’s, Nissan, Pepsi, and P&G. The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12-month advertising campaign to run with the streaming music service for each of the participating brands. In addition to being a part of the publicity that comes with the highly-anticipated Apple product launch, the partners also get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, for the $1 million minimum buy.
Internet Population in India Hits 74 Million – 3rd Largest in the World
India with 73.9 million internet users is the world’s third largest Internet population, overtaking Japan but behind China and the U.S. Rising numbers of mobile audiences, devices and consumption habits reveal that consumers are being more platform agnostic in their digital media consumption and switch devices to stay up to date on email, news, and social media.
J.Crew Debuts Catalogue on Pinterest
J.Crew’s at-home catalogue subscribers won’t be the first to get a glimpse at the brand’s September issue: That honor will fall for the first time to J.Crew’s Pinterest followers. J.Crew claims it is the first to debut its catalogue on the platform. In addition to the Pinterest promotion, J.Crew has a number of other digital initiatives planned including a short online film series on monogramming, an Instagram feature on the company’s in-store Style Sessions, and a Tumblr Fashion Week diary.