Stats of the Week August 26, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Platforms

  • Facebook is currently making $0.80 per mobile user each quarter, up 60% from Q1 this year – Source
  • Nearly 20% of American adults use Twitter – Source
  • Vine has 40 million users, up 200% since June – Source
  • China’s WeChat has 100 million users outside of China – Source
    • If you’ve never heard of WeChat, click here.

Industry
P&G spends 25-35% of its marketing budget on digital.  Source
Mobile phones account for 17% of global traffic – Source
20% of Americans don’t use the internet at home – Source

Just for Fun
China tracks their rural population based on the “Pickle Index”  Source
32,300,000,000,000,000 – That’s 32 Quadrillion – shots that have been fired in the video game Call of Duty in the last 10 years. Source