Stats of the Week September 2, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

Earlier this year, Invodo, a company focused on video strategy published an infographic based on data collected regarding how videos are a significant tool for converting viewers into customers.  Per the information displayed in this graphic:

  • In the US, each person consumes an average of 19 hours of online video
  • 60% of that video time is spent watching product videos
  • 52% of consumers report “watching product videos makes them more confident in their purchase decisions.”
  • 3 out of 5 consumers are willing to spend at least 2 minutes watching a product video
  • 1 in 2 consumers are less likely to return a product after they’ve done so
  • Mobile shoppers are 3 times as likely to watch a video as desktop shoppers
  • 1/2 of all smartphone users viewed a product video on their device over a 3 month period
  • Shoppers who view video are 174% more likely to purchase than those who did not

Source: Invodo