Here are some cool things we read about this past week:
Facebook Finally Lets You Edit Posts
Facebook introduced the ability to edit status updates this week. The editing feature will roll out to all Facebook users on the web and Android devices over the next day or so. The editing feature is NOT included in the latest iOS app, but will be pushed through during the next update.
Twitter and the NFL Agree to Sell Video Ad Packages Together
Twitter is currently working with the NFL to sell packages of promoted tweets. The partnership is the latest in a string of deals Twitter has done with more than 30 publishers, sports leagues and TV networks since January (most recently with CBS). Under the program, sponsors including Verizon will be mentioned in promoted tweets sent out from NFL’s Twitter handle during the regular season and postseason, and given pre-roll placements in the attached videos. A minority of tweets will be highly valuable video content of game highlights posted in near-real-time (a minute after the play occurs) from the 13 Thursday night games that air on the NFL network.
LinkedIn Pushes In-Stream Promoted Jobs Ads
This week, LinkedIn began sticking its “promoted jobs” product into users’ main streams. The ads are a form of native content for the network – a paid way for recruiters and employers to stick their open positions in front of job seekers.
Facebook Starts Up its Mobile Ad Network Again
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. The social network is currently running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites.
YouTube Launches Comment Word Blocking & More Google+ Integration
YouTube is now allowing moderators to block inappropriate words in comments. The video platform will also be restructuring the order of comments – moving relevant comments to the top of the list including mentions from the video creator, popular personalities, engaged discussions about the video and people in user Google+ circles. Users can also now choose to start a conversation publicly or privately on the platform. Also starting this week, YouTube comments will be powered by Google+ on the channel discussion tab.
Facebook and Other Banned Sites to be Open in China Free Trade Zone
Facebook, Twitter and other websites currently banned by the Chinese government will be accessible in a planned free-trade zone (FTZ) in Shanghai according to the South China Morning Post. Citing unidentified sources, the Hong Kong newspaper said that authorities would welcome bids from foreign telecoms firms for licenses to provide Internet services in the zone. The recently approved FTZ is slated to be a test bed for convertibility of China’s yuan currency and further liberalization of interest rates. The idea of unblocking websites in the FTZ was to make foreigners “feel like at home.”
Urban Outfitters New Social Network Offers Members Deals for Data
Urban Outfitters is integrating marketing and social media with a new rewards system to revamp their Urban On app. The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are rewarded with points that will provide exclusive perks including advance warnings of sales, as well as early access to merchandise and concert tickets. The intention of the app is to provide the company with data about its customers while also giving them something in return.
Walmart Launches Online Reality Series and Invites American Consumers to Pick Its New Big Products
This week, Walmart launched its first-ever original reality series developed for the web. The first episode can be viewed at getontheshelf.walmart.com, and Walmart is asking the public which new products from American entrepreneurs will appear on shelves this fall. The new weekly series highlights 20 finalists in its Get on the Shelf contest. Each week, four different finalists will showcase their product in an effort to gain public votes and get their item sold on Walmart.com and possibly in Walmart stores. The episodes go live Tuesdays at 12:01am ET from 9/24 – 10/22. Viewers can watch the episodes and cast their votes online.