Here are some cool things we read about this past week:
Pinterest First Ads Go Live
Last month, Pinterest announced its plans to begin experimenting with its first paid advertising product, Promoted Pins. The first of those advertisements went live for some users this week. Promoted Pins operate much like Twitter’s Promoted Tweets and Facebook’s Promoted ad products. Businesses will pay to show certain pins at the top of search results and category feeds. Ads will be contextual – a search for Halloween might produce an ad from an online costume shop.
Facebook Launches New Version of Insights
This week, Facebook released a new version of Page Insights. The tool’s newest version breaks down engagement and metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing. The update also lets managers view positive and negative interactions side-by-side to determine what content is working well with visitors.
Comcast Subscribers Can Soon Watch TV via Twitter
NBCUniversal and Comcast announced that they have entered into a partnership with Twitter that will let “millions” of Xfiniity TV customers view TV shows and movies via tweets through a new feature called See It. See It will be integrated into a show’s tweet, so that with the click of a button, a user can change the channel on their TVs right away, record a show or even watch the show on their mobile device. The See It button will start showing up in tweets later this year, and will let customers tune into shows online or from set top boxes, set their DVRs and even buy tickets through Fandango.
Snapchat Launches Stories
Stories, Snapchat’s latest invention, is a rolling compilation of snaps from the last 24-hours that your friends can see. You create your Story as you go about your day by tapping “My Story” above the friends you want to send a snap to. But unlike conventional snaps, Stories don’t disappear after you’ve watched them. You can watch a friend’s (or your own) Story over and over. Each Story is the sum of all the snaps that you’ve added over the last 24 hours.
Facebook Simplifies Ad Buying
This week, Facebook unveiled a major overhaul to its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now have a more streamlined interface. The platform now starts by asking advertisers to identify their objectives (sales conversion on a website, increase in mobile app downloads, increase page likes, increase engagement with a FB app, boosting in-store offer, RSVP’s to a Facebook Event, etc.). Once the objective has been identified, Facebook guides advertisers to the most appropriate ad. Users can also now upload multiple images for a single campaign, allowing five different ads to run at once. As part of the new analytics dashboard, they will be able to quickly assess which images are performing best.
Global Social Media
India May Have 91 Million Social Media Users By Year-End
The number of social media users are expected to grow 17% to reach 91 million in urban India by December 2013, on the back of rising Internet penetration due to increasingly affordable smartphones and availability of cost effective data plans. The number of social media users in urban India reached 78 million in June. Facebook is the leading website there, accessed by 96% of all users in the country.
Fruit of the Loom and LinkedIn Team Up For Ad Campaign
Global underwear company Fruit of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy”campaign. Eligible LInkedIn users will receive a message that says the company is sending them a complimentary pair of underwear to help kickstart their workday at their “new gig.” The recipients will also be able to select the style and size of their free underwear. They will also be asked if they would like to share the promotion on LinkedIn, Facebook and Twitter. The free pair of undies arrive in a gift box after two weeks.
Win Eminem Tickets Using Waze
Waze and Eminem are giving away an all-expenses paid trip for two to a secret location concert as long as you use the app and follow the clues. Although no deadline was announced, beginning immediately Waze users can look for “Shady” and “Gold Shady” pins marked with Shady’s backwards “E.” When tapped, these pins bring users to a sweepstakes URL where they can enter to win Beats by Dre Pill portable speakers and all-expenses paid trip to an Eminem secret-location show.