Here are some cool things we read about this past week:
Facebook Admits Teen Use May Be Declining
Facebook said this week that daily use among some teens may be declining – in particular, younger teens (13-17). Though marketers need not fear because Facebook still has more teens than any other social network – even if their interest is waning.
Blackberry and Facebook Met to Discuss Buyout
Facebook may be interested in buying Blackberry. The WSJ reported that BlackBerry sent representatives to California for a meeting with Facebook to discuss a potential bid for the struggling phone maker. Facebook has recently stressed the importance on getting Facebook on “as many phones as possible,” but suffered a set back this year with the HTC First, which failed to resonate with consumers. BlackBerry hopes to have a sale in place by November, with suitors rumored to include Samsung and Google.
Twitter Now Fills Your Feed With Photos
You no longer have to click on a picture in Twitter to see it. As of Tuesday, Twitter has made photos and videos show up in your stream by default – making the service look a lot more like Facebook. The positives: less clicking around and a more visual timeline. The negatives: Way too many photos in your newsfeed. The change is currently live via desktop and mobile apps.
Global Social Media
Chinese Companies Scale the Great Firewall to Build Brands on Facebook
Air China’s Facebook Page is fairly standard – but considering that social media is blocked by the Chinese government, it may come as a surprise that the state-owned airline has a Facebook Page at all. As Chinese companies reach out to consumers abroad, more are trying their hand at Facebook and Twitter. The current ban on these social networks is intended to keep the masses off foreign social networks it can’t control, but it’s clear skies for businesses using Facebook. Chinese companies want to use Facebook to build their brands abroad and Facebook wants their ad revenue. The biggest obstacle of course is that these companies don’t have access to the platforms, so they have limited knowledge on how to use them or communicate with followers – not to mention the culture difference. Many are seeking agency help in other countries to run the pages on their behalf.
Starbucks, Twitter Launch Gifting Platform Via Tweets
A new partnership launched this week between Twitter and Starbucks, which enables gift certificates to be exchanged via tweets. Called the tweet-a-coffee program, the service allows spur-of-the-moment acts of generosity among friends, with little to no friction. Just tweet at another Twitter user in order to give a $5 eGift hassle-free. To use the service you have to synch your Twitter account with your Starbucks account. From there you simply tweet ‘@tweetacoffee to’ and then write the handle of whoever the recipient is. Automatically they will get an @reply back on Twitter that says the eGift was received.