Stats of the Week November 1, 2013

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Customer Service
October 2013: Consumer Expectations for Brands’ Twitter Responses
key findings, among respondents who have ever re-tweeted, tweeted directly to or about a brand on Twitter

  • 53% of consumers who expect brands to respond to their tweets expect that toss responses come in less than an hour, a figure which rises 72% when complaints are involved
  • 38% feel more negative about the brand and 60% will actively express their dissatisfaction if companies don’t meet their response expectations
  • 74% of customers who take to social media to shame brands believe it leads to better service
  • 34% are likely to buy more from a company that responds in a timely fashion
  • 43% are likely to encourage friends and family to buy the company’s products
  • 42% are willing to praise or recommend the brand through social media

Source: Marketing Charts

Insightful
Half of American want to wait before hopping on trends.

Source: Marketing Charts

Local Search
Basic local optimization steps boosted Google (SEO) visibility by 179 percent.

Source: SIM Partners

Search
1 in 7 people on the planet visit a Google property every month

Source: Statista

Mobile
Photos, Maps and Games are Mobile-First Content.

Source: Statista

Platforms

  • 49% of Facebook’s advertising revenue is coming from mobile.
  • 78% of US Facebook users are mobile users.
  • Soundcloud joins LinkedIn in the 250 MM member club
  • Revenue per visit up YoY 39% on Facebook, 300% on Twitter, and 50% on Pinterest

Source: Adobe