Headlines & Stuff November 8, 2013

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Goes Public
Twitter went public this week as shares of the company started trading on the New York Stock Exchange. Shares of Twitter soared to 73% above their offering price in their first day. Twitter priced its initial public offering at $26 a share. The stock debuted at 10:49am ET on Thursday and the first trade came in at $45.10 a share. Shares quickly jumped to a high of $50.09 – a gain of 93% over the IPO price before dropping back a bit to the trading day close at $44.90. A price near $45 shares values Twitter at $24.4 billion.

The Thumb is Gone: Facebook Like Button Gets a Makeover
Facebook Like and Share buttons are seen more than 22 million times a day and are embedded on 7.5 million websites. They are also getting their first ever redesign. The biggest difference is the thumb is gone from the Like button. Instead it will appear in the dialogue box above the button that shows you how many likes or posts a page has. The new button features the “f” logo instead. The Share button will replace Facebook’s Send button. The design is optimized for high-resolution screens.

Facebook Trialling Technology To Track Users Cursor On Screen
Facebook is testing a new technology in efforts to study how users browse the site. The social network will gather information on how a user’s cursor lingers over a certain part of the site, or whether a user’s newsfeed is clear at a given instant on the screen of his or her mobile device.

Google Announces Live Video Tutorials Called Helpouts
This week Google announced Helpouts, a new tool that connects users via live video chats with experts who can help them with questions about home improvement, cooking or even medical devices. Helpouts serve as a Google-vetted marketplace where approved companies such as Sephora, One Medical and Rosetta Stone can offer their services to interested parties in real-time over live video (and can even charge for them!). Google has invited 1,000 companies to participate and plans to keep the marketplace “invitation only” for now.

Global Social Media

96% of UK Journalists Use Social Media Every Day
Out of 589 journalists from the UK, 96% interact with social media “on a daily basis,” and 92% do so on Twitter specifically. This compares to the 70% who two years ago, said they engaged with social media each day and the 80% for whom Twitter was a regular tool in 2012. The study also revealed that 42% “thought that social media was so important that they would not be able to carry out their work without it.” Social media for journalists is more often used for “publishing and promoting” their content (91%) and for finding stories (89%).

Noteworthy Campaigns

Top Shop Transforms Pinterest Into a Searchable Gift Guide
In anticipation of the holiday season, Topshop has partnered with Pinterest to create a campaign that centers around customers creating and submitting inspirational boards for the holiday season. This can include decorations, a dream dress, their ultimate festive tree, and Topshop products.  Entitled “Dear Topshop,” the campaign plans to take a 360 degree approach to make its presence known on and off-line. The collaboration will act as the ultimate gift guide that will feel personalized to each customer. Quirky and easy search categories such as “A gift that will wow,” “All things that sparkle,” and ” A bit of romance,” will help customers find the perfect gift or party outfit on the company’s website. These can be pinned, shared and shopped through all of Topshop’s digital worlds, with top pinned products being featured on the brands home page every day. In addition, giant touch screens and products with a Pinterest CTA in the flagship London and NYC stores will allow customers to pin, share and shop while in store. Other stores have dedicated staff armed with iPads who can walk customers through all the elements of the campaign.

Conan O’Brien Cracks Top 100 LinkedIn Influencers List
Conan O’Brien’s plan to take over LinkedIn is going well for the comedian. In September he realized that his social media empire was in fact missing a LinkedIn presence. He set about to rectify that issue by creating a profile complete with job descriptions as “lighting designer” at Applebees and listing “Oscar for Best Performance by an Actress in a Supporting Role” under his honors and awards. The profile amassed more than 70,000 followers and O’Brien is now listed as a “LinkedIn Top Influencer.’ But that’s not enough for O’Brien who wants even more followers. He’s asking fans to connect with him so he can continue to climb the influencer ranks. Check out his plea here.