Monthly Archives: February 2014

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

LinkedIn Shows You Who Visits Your Profile – and Then Some
LinkedIn updated the “who’s viewed your profile” section of its platform this week, adding personalized tips for how users can generate more profile views. The new layout includes more detailed analytics about which LinkedIn members visit your page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title.

Twitter Brings Ad Amplify Program to Movie Screens
Twitter is partnering with NCM Media Networks – a cinema network that shows ads to movie-goers before their film starts – to produce a branded entertainment series that will be fueled by Twitter data with insights about movies and stars that users are buzzing about. The minute-long segment will run prior to every movie on the 20,000 screens in 1,700 theaters within NCM’s network, once it secures a sponsor.

Facebook Showing Unsolicited Page Posts in the News Feed
Effective immediately, Facebook users are going to start seeing posts in their News Feed from Pages they don’t follow. Facebook said this week that it tweaked its News Feed formula yet again, this time to include posts that Pages you’ve “liked” are tagged in. The alteration means that you’ll find stories from Pages you don’t follow mentioning those that you do. Specifically, when a Page tags another Page in a post, Facebook may show that post to you if you like or follow the tagged Page. For example –  if you follow a celebrity on Facebook and that celebrity is tagged in a photo of a Page you don’t follow, Facebook may show you that post in your News Feed with the “celebrity mentioned in a photo” header.

Twitter Builds Search Relevancy With Promoted Accounts
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With this launch, relevant Promoted Accounts are seen in search results along with recommendations of people to follow. As people search for information, the feature automatically selects search queries based on the advertisers targeting choices.

Global Social Media

UK Users Connected With Brands on Twitter
UK Twitter users are the most mobile in Europe, most engaged and are highly connected to brands. Nielsen found that users in the UK are more engaged with the social media platform than the average tweeter. Those who primarily use Twitter on their mobile devices are 1.2 times as likely to engage daily than average users and 58% access the platform several times per day. 62% of users are following brands on the platform.

Facebook Partners with Unilever to Launch Internet.org in Rural India
FMCG giant Unilever has partnered with Internet.org, a Facebook-led alliance, to show how Internet adoption can be increased in rural communities in India. As an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoptions in rural communities. Unilever will leverage the research it garners to inform on the development of a series of on-the-ground projects with the aim of improving lives in rural India through better connectivity. Internet.org is focused on enabling the next five billion people without access to come online and has companies like Facebook, Ericsson, MediaTek, Nokia and Samsung as founding members.

Noteworthy Campaigns

McDonald’s Joins SnapChat
McDonald’s quietly joined SnapChat last last week and publicly kicked off the account this week. The chain teased the account last Friday and attracted “several thousand” followers that same day. The account has since shared several snaps including a snap from basketball star LeBron James who filmed a commercial for McDonald’s. Several notable brands have joined SnapChat in recent months including Juicy Couture, HBO’s Girls, NPR and Taco Bell.

Free People Swaps Model Shots for Customer Photos Online
Fashion brand Free People has launched a new section called FP Me on their e-commerce website. The new section uses real customer photos instead of the usual model product shots to feature the brand’s items. The FP Me section lets women see the clothes on non-model body types and gives their customers a more realistic idea of how the clothes will look.

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Teens are Tuning into YouTube

Teens may not have plans to ditch Facebook any time soon, but recent polling found that they’re spending more time with YouTube than the social network.

In a November 2013 study by The Intelligence Group, nearly three-quarters of 14- to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook. Those ages 19 to 24 accessed YouTube more than Facebook, but there was just a 1-percentage-point difference between the two. The 25-to-34-year-old age group was significantly more likely to use Facebook than YouTube.

Data released in November 2013 by The Futures Company had similar findings, with YouTube overtaking Facebook last year as the favorite website among US internet users ages 12 to 19. While Facebook ranked No. 1 with 59% of respondents in 2012, it fell to second place in 2013, cited by 48%. YouTube took the top spot last year, with 50% of teen internet users citing it among their favorite websites; however, the video site had also lost share, falling from 55% of respondents in 2012.

Despite YouTube’s popularity, The Intelligence Group found that Facebook was the preferred social network among US teen and millennial internet users for communicating with brands, cited by the majority of respondents.

On the other hand, just one-fifth of 14- to 34-year-olds preferred YouTube for brand interaction.

Source: eMarketer

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers!  – Justin
 
Whisky Fact of the Week:
Scotland has more distilleries in operation than any other country with nearly 100 distilleries. In second? The great United States!

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Swill: to drink something greedily or in large quantities. Something you never do with good whisky.

Lagniappe (a little something extra):
J&B Whisky recently did something a little strange: they commissioned 25 skin-colored bottles to be “tattooed” by an artist in Paris and sold them in two stores on the Champs Elysée. Check out a little video behind the designs here: https://www.youtube.com/watch?v=E9_L5oyn7zs#t=2

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Stats of the Week

Written by: Jackie Mendez
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Every week (or so) we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. This week we’re serving up a little food for thought.

More Than 1/3 of Diners Are Uploading Photos on Social Media Profiles

The rise of the citizen food critic means nearly one in five (18 per cent) of British diners will look up a restaurant after seeing a Facebook friend check-in there, and 14 per cent go on to book a table after seeing a friend post positively about it. A further 11 per cent asked their Facebook friends for a recommendation before booking a restaurant.

A new Dining Index by Bookatable.com identified a ‘share while you’re there trend amongst diners. Facebook is the primary outlet for this, as the research shows that nearly half (46 per cent) of the 5,000 individuals surveyed shared food-related posts on Facebook more than any other social media channel.

There are also over 84 million photos tagged “food” on Instagram, highlighting the social buzz and interest around food photography.

Customers weren’t the only ones getting to grips with social media, after the report found 65 per cent of restaurants actively used Twitter to advertise and interact with their customers during 2013, and 76 per cent used Facebook.

Joe Steele, Chief Executive Officer of Bookatable.com said: “Food is an incredibly social activity, so it is no surprise it is one of the main topics dominating peoples’ online profile. What we eat and where we dine is an important part of our daily lives and it’s a growing trend to share feedback and visual mementos – both of the good and the bad.”

Source: The Telegraph

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Buys WhatsApp for $16 Billion
Facebook just spent $16 billion to acquire WhatsApp, spending $4 billion in cash and $12 billion in Facebook stock. WhatsApp is a text-messaging replacement app that lets you send messages to any of your contacts as long as you know their phone number. It is similar to BlackBerry Messenger and iMessage in that it lets users bypass their carriers SMS to avoid texting fees. WhatsApp is one of many similar services, but it’s the most popular with 450 million active users. Chinese competitor WeChat has 270 million active users and Japan’s Line recently surpassed 300 million users.

Facebook Expands Ad Targeting Options
Facebook unveiled deeper ad targeting options this week.  The updates are specifically to the four main targeting categories, which include: Location (marketers can now build campaigns around any combination of geography allowing retailers to show ads to people who live near a brick and mortar location); Demographics (new choices include updates to relationship status, people who have gotten engaged, job title, etc.); Interests (now simplified to allow marketers to just select from one segment rather than multiple); and Behaviors (target by people’s offline and online activities and purchases).

LinkedIn Expands Publishing Platform
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. Members will now be able to publish longer posts to their pages and share those posts with their connections and followers. Others outside a member’s network can start following them from their posts as well. The capability launched this week with 25,000 English-speaking users. It will eventually be rolled out to all users.

YouTube Rolls Out Desktop Redesign
YouTube is starting to roll out the latest redesign to its web interface, while also adding new features to enhance the video-streaming experience. The design is now a center-aligned look, which helps it fit more neatly on screens of all sizes. The desktop version is moving towards looking similar to YouTube’s mobile apps. Updates also include enhancing playlist elements, and allowing users to quickly flip between what’s recommended and popular in ‘what to watch’.

Global Social Media

Ustream Launches Non-Profit Program to Support Citizen Journalism in Ukraine
As demonstrations in Kiev turned into chaos this week, some of the most striking photos came from citizen journalists. Part of this is because Ukraine has cracked down on traditional media. The country’s opposition friendly Channel 5 has reportedly been shut down, making the Internet the only source for many Ukrainians. Because Ustream is frequently used by Citizen Journalists in both Kiev and elsewhere, the company decided to launch its own non-profit program dubbed “Ustream for Change.” With it, Ustream plans to provide free access to its ad-free enterprise streaming services to citizen journalists around the world. The company will also promote the live streams and provide technical support.

Noteworthy Campaigns

Pepsi Integrates Vines into Outdoor Ads
PepsiCo is including user-generated Vine videos in outdoor ads in what it claims to be a “media first.” Pepsi Max is encouraging fans to submit something “unbelievable” they’ve done on Vine using the hashtag #LiveForNow. Select fans will be featured on outdoor screens across the UK starting this month.

Burberry Creates a Custom Fashion Show For Fans Via Instant Messages
British luxury brand Burberry teamed up with WeChat, one of China’s most popular messaging platforms, for a series of branded creative collaborations throughout the year tied to their runway shows. The partnership lets fans customize their runway show experience by allowing them to unlock special WeChat only-audio content, access exclusive details about the inspiration behind the collections, and follow VIP guests during their experience at the show.  The first output of the collaboration was the Burberry Autumn/Winter 2014 womenswear show on WeChat. Burberry followers were able to create personalized AW14  Runway Made to Order plaques through a single text. Fans were also able to follow guests at the show and received exclusive messages, videos and audio from show VIPs.

Is 2014 The Year of Tumblr?

Written by: Tom Edwards
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In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… Tumblr.

tumblr

What makes Tumblr unique? The platform is a hybrid of social & the web. Tumblr provides a massive (225m monthly uniques) and highly engaged audience as well as complete creative control over the look & feel of the experience. This is a valuable proposition for extending the equity & discoverability of a brand’s digital presence.

Tumblr Web Social

Tumblr can serve as a campaign destination or social hub which has become a lost element within the social ecosystem. Most social platforms have moved away from a destination approach and are focused on atomized content engagement. Meaning the emphasis is on making sure your content is engaging enough to capture users attention within a short amount of time.

Tumblr Hub

With Tumblr, brands are not limited to a single media type, there are no design restrictions and no character limits. A brand can create a compelling experience that transcends the social stream and maps to discovery through traditional channels such as search.

Here is an example of THE SIGNAL from Lexus. Note the design freedoms of the platform.

Screenshot 2014-02-18 22.00.05

Other key elements to consider: Tumblr blogs can support custom URL’s which are ideal for campaign landing pages. SEO has been a key focus area for Tumblr and the platform is optimized for mobile.

Here is an IFC example of a custom URL solution

IFC Spoils of Babylon

Here is the IFC example as the #1 search result for Spoils of Babylon

ifc spoils of babylon - Google Search

Regarding engagement, Tumblr content tends to have a longer shelf life compared to some of the other social platforms that integrate time decay of the content into their algorithms. With Tumblr as content is re-blogged it continues to earn impressions over time.

Tumblr Impressions over time

In a recent briefing by the Tumblr team, I was pleasantly surprised by the composition of their audience. Let’s just say that breakdowns are consistent with today’s millennial focused campaigns. And the rate at which Tumblr’s daily users are actively creating original content, re-blogging content and/or “hearting” content is significantly higher than I was expecting. All of this with a very healthy daily growth rate.

A recent Social Media Intelligence Report from Adobe referenced that in Q4 2013 Tumblr’s RPV (Revenue per visit) rose 340% year over year, with a healthy $1.10 revenue per visit. Facebook is currently #1 with a $1.22.

Tumblr RPV

Another shocking revelation was the amount of time spent per visit with an average session of 20 minutes with 66 pages visited per day.

How Brands are using Tumblr

Community Driven – Some brands are relying on their users to power their Tumblr presence. Here are a few standout examples:

Disney The Looking Glass

Disney Tumblr
Samsung Camera

Samsung

Commerce-Driven – Here a few brands who are extending commerce and maximizing the referral revenue potential of Tumblr

Target On the Dot

Target

GameStop

GameStop

Angry Birds

Angry Birds Tumblr

AT&T

Screenshot 2014-02-18 22.22.38

Tumblr now supports a more robust paid amplification offering as well, allowing for targeting that covers both desktop & mobile.  At a later date I’ll get further into to paid amplification on Tumblr.

With all of this momentum, in my opinion, Tumblr will be a force to be reckoned with in 2014.

Follow Tom Edwards @BlackFIn360

Stats of the Week

Written by: Jackie Mendez
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Every week (or so) we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Social Media Starts at Age 10

All the laws and rules in the world can’t stop kids from creating profiles on social networks. Heck, if it had been around when you were 10,  could someone have kept you away from Snapchat?

A survey of 1,004 British children ages 8 – 16 by Knowthenet, an online safety advisory organization in the UK found that:

  • 59% of children have joined a social network by the age of 10
  • 52% say they had lied about their age to join Facebook
  • 40% joined WhatsApp
  • 11% joined Snapchat
  • 8% joined Ask.fm

They also found that:

  • 24% of respondents reported using the BlackBerry Messenger service (BBM), reflecting the continued popularity of BlackBerry devices among teens in Britain.

And…

  • 21% say they had posted negative comments
  • 26% said they had hijacked someone else’s account to post damaging content
  • 43% of respondents ages 12+ said they had exchanged messages with strangers

And yikes:

  • 32% of parents said they feel “very confident” about their ability to keep their kids safe online

In October 2012, a survey of over 25,000 European kids by the London School of Economics’ EU Kids Online project found that 28% of British children ages 9-10 have a profile on an online social network, with the majority using Facebook. Putting these numbers together, the proportion of kids under age 10 using social media has more than doubled over the last year and a half.

Source: The Social Graf (MediaPost)

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Testing Major Profile Redesign That Looks Like Facebook
Twitter is testing a major profile redesign that is very reminiscent of Facebook and Google+. The main picture and bio is scaled to the left and there is significantly more real-estate dedicated to the header photo. The revamped tweet stream focuses more on photos and content cards. It is also moving away from the vertical timeline format. No word on if or when this will become official.

Facebook Adds New Gender Options
Facebook announced the addition of customizable options for identifying gender.  The new feature allows users to choose from about 50 different terms to describe themselves, in addition to male or female. They include androgynous, bi-gender, intersex, gender fluid or transsexual. Facebook came up with these terms after consulting with a leading LGBT advocacy organization.

Instagram Launches Blog For Business
This week, Instagram announced a new resource for marketers and news organizations – the Instagram for Business Blog. The goal is to create a place where corporate Instagram users can access tips, tools and other resources for creating really good content.  Instagram also announced The Instagram Handbook for Brands, which you have to contact Instagram directly to get (we’ve already done so).

Global Social Media

Mobile, Widespread, Social Networking Catching On In Developing World
Cell phones are nearly ubiquitous in the developing world, and social networking is taking off in emerging nations where people have Internet access.  According to a new study by the Pew Research Center, more than half the population in each nation surveyed own a cell phone with 90% or more in countries like Jordan, China, Russia, Chile and South Africa.  Across the 24 countries studied, only 23% have working landline phones in their homes with as few as 1% in Kenya and Ghana. They have skipped traditional phones and moved straight to mobile ones. Smartphones are gaining a foothold, but are only owned by 20% of the populations of 11 emerging countries.  Text messaging is the most common activity, followed by taking photos. Making or receiving payments is rare except for in Africa where 68% use their devices for transactions.  The study found that in six nations, at least half use their devices to go online, while 25% or less are online in Indonesia, Uganda and Pakistan. But when people are connected they are frequently using social networks. With 73% using Facebook and Twitter.

Noteworthy Campaigns

Target to Launch Collections Created by Pinterest’s Top Pinners
Target is partnering with three top pinners on Pinterest – Joy Cho, Jan Halvarson and Kate Arends, all of whom write blogs and work in design – on a series of limited-edition collections featuring party products that will be sold in stores and online.  The bloggers have massive followings on Pinterest – with Cho ranking the highest with over 13 million.  The first collection will go on sale in March and will be from Cho, the LA based graphic designer behind the blog Oh Joy!, which centers on fashion, design and food.  Her collection will be made up of modern garden party wares.

Square Partners with Whole Foods
Payments startup Square this week announced a partnership with Whole Foods Market, making it the company’s biggest in-store retail deal since teaming up with Starbucks in 2012. Through the agreement, customers at Whole Foods will be able to skip the main check-out line to pay at specific in-store venues using Square’s POS system. These include sandwich counters, juice and coffee bars, pizzerias and beer and wine bars that are equipped with the Square Stand.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers!  – Justin

Whisky Fact of the Week:
In every distillation run, there are three main ‘cuts’ of distillate. First, the ‘heads’ comes along as the first distilled liquid that trickles down. Then, the ‘heart of the run’ comes, which is the part that will be used for making whisky. Finally, the ‘tails’ finishes off the process. The heads and tails are considered substandard material and are re-distilled with another batch later on.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Terroir: A special set of natural characteristics of a region (geography, geology, etc.) that add to the essence of the whisky that is produced. There are five (or six) main terroirs named in Scotch production, but it can be argued that they do not necessarily really have an effect on the attributes of the whisky.

Lagniappe (a little something extra):
U.S. exports of whisky exceeded $1B for the first time ever in 2013 due to growing demand for Kentucky bourbon and Tennessee whisky from countries like Japan, Germany and France.

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.