Here are some cool things we read about this past week:
LinkedIn Shows You Who Visits Your Profile – and Then Some
LinkedIn updated the “who’s viewed your profile” section of its platform this week, adding personalized tips for how users can generate more profile views. The new layout includes more detailed analytics about which LinkedIn members visit your page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title.
Twitter Brings Ad Amplify Program to Movie Screens
Twitter is partnering with NCM Media Networks – a cinema network that shows ads to movie-goers before their film starts – to produce a branded entertainment series that will be fueled by Twitter data with insights about movies and stars that users are buzzing about. The minute-long segment will run prior to every movie on the 20,000 screens in 1,700 theaters within NCM’s network, once it secures a sponsor.
Facebook Showing Unsolicited Page Posts in the News Feed
Effective immediately, Facebook users are going to start seeing posts in their News Feed from Pages they don’t follow. Facebook said this week that it tweaked its News Feed formula yet again, this time to include posts that Pages you’ve “liked” are tagged in. The alteration means that you’ll find stories from Pages you don’t follow mentioning those that you do. Specifically, when a Page tags another Page in a post, Facebook may show that post to you if you like or follow the tagged Page. For example – if you follow a celebrity on Facebook and that celebrity is tagged in a photo of a Page you don’t follow, Facebook may show you that post in your News Feed with the “celebrity mentioned in a photo” header.
Twitter Builds Search Relevancy With Promoted Accounts
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With this launch, relevant Promoted Accounts are seen in search results along with recommendations of people to follow. As people search for information, the feature automatically selects search queries based on the advertisers targeting choices.
Global Social Media
UK Users Connected With Brands on Twitter
UK Twitter users are the most mobile in Europe, most engaged and are highly connected to brands. Nielsen found that users in the UK are more engaged with the social media platform than the average tweeter. Those who primarily use Twitter on their mobile devices are 1.2 times as likely to engage daily than average users and 58% access the platform several times per day. 62% of users are following brands on the platform.
Facebook Partners with Unilever to Launch Internet.org in Rural India
FMCG giant Unilever has partnered with Internet.org, a Facebook-led alliance, to show how Internet adoption can be increased in rural communities in India. As an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoptions in rural communities. Unilever will leverage the research it garners to inform on the development of a series of on-the-ground projects with the aim of improving lives in rural India through better connectivity. Internet.org is focused on enabling the next five billion people without access to come online and has companies like Facebook, Ericsson, MediaTek, Nokia and Samsung as founding members.
McDonald’s Joins SnapChat
McDonald’s quietly joined SnapChat last last week and publicly kicked off the account this week. The chain teased the account last Friday and attracted “several thousand” followers that same day. The account has since shared several snaps including a snap from basketball star LeBron James who filmed a commercial for McDonald’s. Several notable brands have joined SnapChat in recent months including Juicy Couture, HBO’s Girls, NPR and Taco Bell.
Free People Swaps Model Shots for Customer Photos Online
Fashion brand Free People has launched a new section called FP Me on their e-commerce website. The new section uses real customer photos instead of the usual model product shots to feature the brand’s items. The FP Me section lets women see the clothes on non-model body types and gives their customers a more realistic idea of how the clothes will look.