Here are some cool things we read about this past week:
Facebook Page Managers Will See Names of Admins Who Made Posts and Comments
Facebook announced to page admins today that their names will start showing up next to their posts and comments. The feature, which will only be visible to other admins, will launch on February 20, but will not be retroactive.
LInkedIn Acquires Bright
This week, LinkedIn announced that it has agreed to buy Bright, a data-focused job search service for $120 million. The deal marks LinkedIn’s largest acquisition to date. Bright launched in 2010 and uses data science to match up job seekers with employers.
Twitter Unveils Redesign
This week, Twitter unveiled a new design. Twitter profiles now have a larger, more prominent toolbar across the top, which is now white instead of black, and features a larger font and bigger icons. The change is more cosmetic than functional – no updates at this time are needed for profile images, wallpapers, etc. In other Twitter news, the microblog has partnered with 300 Entertainment to give “full access” of its user data to the music industry.
Google Goes to War on Fraudulent YouTube Video Views
Google has announced a crackdown on “fraudulent views” on YouTube, from channels seeking to artificially inflate their view counts. YouTube has always audited videos in an effort to try to spot inflated counts, but the company is now stepping up its efforts. Starting immediately, Google will periodically validate the video’s view count and remove fraudulent views. YouTube’s motivation for the crack down is partly about making the service more appealing to advertisers, so they can be sure their ads are being seen by real people.
Global Social Media
Despite Claims of a Decline in the West, Facebook is Stronger Than Ever in the Rest of the World
Though some studies suggest that Facebook is losing popularity with younger audiences in the U.S., globally the social network is still going strong. In fact, it is still growing in many parts of the world. In Asia, Africa and other emerging markets, Facebook is THE Internet for the minority of people who have access. That’s to say that they spend the majority of their time using the platform. And there is plenty of room for additional growth in these areas. In the Middle East, Facebook is seen by many as entirely separate to the Internet. Because it’s on their phone, they consider it to be its own entity. Globally the platform is transcending merely being a social network. it’s become like the Yellow Pages and in many places it is simply unthinkable to not be on or regularly use the service.
Hacked Instagram Feed Morphs Into An Interactive Timeline When Sideways
To celebrate Charlie Chaplin’s 100 years on film, the Toronto Silent Film Festival has crated a campaign that uses their Instagram feed to fuse old and new. When placed sideways, the feed acts like a Time Machine to reveal a flowing, interactive timeline, complete with factoids and video clips. See how it works here.
McDonald’s Serves Up An Answer to the McNugget Mystery
McDonald’s gets a lot of flack for a variety of issues. In response, the Canadian division decided to take on a few of these issues a couple of years ago with its “Our Food Your Questions” campaign that aimed to dispel rumors and misinformation floating around about the company. The chain has tackled everything from the sawdust in burgers urban myth to its salads being fattier than its sundaes. Now the restaurant is tackling the ultimate urban myth: The McNugget. The campaign takes viewers behind the scenes, right through the production process, from full chicken to ground meat mixture chopped into one of four McShapes, frozen and shipped to your local McD’s. Many are applauding the company for being so open and transparent, but this strategy is a risky one. Showing the slimy meat mixture on camera is not exactly appetizing. Some of the videos released as part of the campaign have over 2.3 million views on YouTube.
Bud, Bud Light Win the Social-Media Super Bowl
Two Bud ads and Bud Light’s hidden-camera adventure generated the most social media activity out of the Super Bowl ads that aired this past Sunday. Budweiser’s “Puppy Love” generated over 283,000 social actions and received 4.3 million video views. Budweiser’s second spot “A Hero’s Welcome” generated 210,000 social actions and 2.4 million video views. And finally, Bud Light’s “Ian Up For Whatever,” generated 56,000 social actions and 4.3 million views. Despite winning great social media traction, purchase consideration for Bud after the Super Bowl actually dropped according to this study. M&M’s (another Super Bowl advertiser) saw an increase in purchase consideration after the Super Bowl according to that same study.