Stats of the Week February 14, 2014

Written by: Jackie Mendez
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Every week (or so) we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Social Media Starts at Age 10

All the laws and rules in the world can’t stop kids from creating profiles on social networks. Heck, if it had been around when you were 10,  could someone have kept you away from Snapchat?

A survey of 1,004 British children ages 8 – 16 by Knowthenet, an online safety advisory organization in the UK found that:

  • 59% of children have joined a social network by the age of 10
  • 52% say they had lied about their age to join Facebook
  • 40% joined WhatsApp
  • 11% joined Snapchat
  • 8% joined Ask.fm

They also found that:

  • 24% of respondents reported using the BlackBerry Messenger service (BBM), reflecting the continued popularity of BlackBerry devices among teens in Britain.

And…

  • 21% say they had posted negative comments
  • 26% said they had hijacked someone else’s account to post damaging content
  • 43% of respondents ages 12+ said they had exchanged messages with strangers

And yikes:

  • 32% of parents said they feel “very confident” about their ability to keep their kids safe online

In October 2012, a survey of over 25,000 European kids by the London School of Economics’ EU Kids Online project found that 28% of British children ages 9-10 have a profile on an online social network, with the majority using Facebook. Putting these numbers together, the proportion of kids under age 10 using social media has more than doubled over the last year and a half.

Source: The Social Graf (MediaPost)