Stats of the Week February 21, 2014

Written by: Jackie Mendez
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Every week (or so) we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. This week we’re serving up a little food for thought.

More Than 1/3 of Diners Are Uploading Photos on Social Media Profiles

The rise of the citizen food critic means nearly one in five (18 per cent) of British diners will look up a restaurant after seeing a Facebook friend check-in there, and 14 per cent go on to book a table after seeing a friend post positively about it. A further 11 per cent asked their Facebook friends for a recommendation before booking a restaurant.

A new Dining Index by Bookatable.com identified a ‘share while you’re there trend amongst diners. Facebook is the primary outlet for this, as the research shows that nearly half (46 per cent) of the 5,000 individuals surveyed shared food-related posts on Facebook more than any other social media channel.

There are also over 84 million photos tagged “food” on Instagram, highlighting the social buzz and interest around food photography.

Customers weren’t the only ones getting to grips with social media, after the report found 65 per cent of restaurants actively used Twitter to advertise and interact with their customers during 2013, and 76 per cent used Facebook.

Joe Steele, Chief Executive Officer of Bookatable.com said: “Food is an incredibly social activity, so it is no surprise it is one of the main topics dominating peoples’ online profile. What we eat and where we dine is an important part of our daily lives and it’s a growing trend to share feedback and visual mementos – both of the good and the bad.”

Source: The Telegraph