Headlines & Stuff May 23, 2014

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube in Talks to Purchase Game-Streaming Network Twitch for $1 Billion
YouTube could be purchasing Twitch, the largest video game live-streaming network for $1 billion. According to sources, the deal will be an all-cash transaction. Twitch averages 45mm unique monthly viewers with a million gamers broadcasting their own content. Twitch has become fully integrated with XboxOne and Playstation 4 consoles, allowing players to stream and watch content from their televisions.

LinkedIn Now Shows How Your Profile Ranks in Your Network
LinkedIn announced this week that is expanding on the Who’s Viewed Your Profile section with a new feature that shows how your profile ranks compared to others at your company and to everyone you’re connected with on the social network. The ranking is based on the number of times your profile has been viewed during the previous 30 days.

Facebook Adds Audio Matching to Get You Posting More About TV
Facebook announced a new feature  this week that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. Then, if users wish, it pre-populates a post with the name of the movie or TV show, identifying TV shows’ specific season and episode so friends can avoid spoilers. The service can also identify songs and start a post with the title of the song plus a 30-second snippet.

Pinterest Unveils New Tech to Become More Measurable For Brands
Now open for business with new ad offerings, Pinterest has taken the long-awaited step towards making itself more measurable to brands. The social network is finally opening up its business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion. Now brands on Pinterest can learn which of their products are most popular across the network, what type of images are being shared and liked the most, and which pins are driving the most traffic and sales via services like Percolate and Spredfast that they may use to manage their social presences on other social networks.

Facebook is Reportedly Preparing to Take on SnapChat with a New Messaging App
Facebook is planning an effort to take on Snapchat with the upcoming launch of ‘Slingshot,’ a new a standalone app apart from Facebook Messenger. Slingshot is also said to be different form Snapchat in that users tap or hold a friend’s profile picture to send a photo or short video clip, which can be viewed only once.

Global Social Media

Facebook Adds Video Ads Internationally
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany and the UK. The international launch comes two months after Facebook introduced the 15-second video ads that play automatically in user feeds with the sound muted until clicked on.

Noteworthy Campaigns

AMC’s New Drama Premieres on Tumblr – 2 Weeks Before TV
AMC released the premiere episode of its newest drama, Halt and Catch Fire on Tumblr, AMC.com and video on demand this week, two weeks before the show makes its broadcast debut. It’s not uncommon for TV shows to debut digitally before they appear on broadcast cable, but this is notable because its the first ever TV series premiere on Tumblr. This is also the first time AMC has premiered a show on a social media platform. AMC sees synergy between Tumblr and the show, which depicts  renegade computer programmers working out of Texas in the early 1980’s. AMC will also be launching a branded network Tumblr page that will be integrated into AMC.com.