Product Integration on Late Night TV May 23, 2014

Written by: Digitally Approved
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The men of late night TV are killing it with viral videos. It’s no secret that Fallon, Kimmel, and Samberg (SNL, Lonely Island) are capable of producing videos for the masses – can you remember the last time you woke up and a Fallon video wasn’t trending or waiting in your newsfeed? We certainly can’t. These men churn out great, shareable content so consistently that brands can’t help but want to get involved. Check out this recent Purina integration from The Tonight Show with Jimmy Fallon. We could watch this all day. (And probably will!)