Headlines & Stuff June 6, 2014

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Seeks Patent for Tech to Let Kids on Its Network 
Facebook currently restricts users to those over the age of 13. But it now appears that the social network wants to create a new way for young people to join — and still comply with the law.  In a patent application recently made public, Facebook describes a system to let parents authorize and supervise accounts for younger children in compliance with COPPA.

LinkedIn Rolls Out New Design
LinkedIn is rolling out a new profile design for its premium members. The new look includes a larger profile photo and customizable header image that spans the width of the screen. The new look is similar in style to Facebook and Twitter profiles. The new look is only available for premium members currently. The rest of the LinkedIn community will get the new look “in a few months.”

Facebook Rolls Out One-Column Design to All Pages
Facebook has started rolling out its streamlined desktop look for Pages to everyone worldwide. All Pages should have access to the new design by today. Admins accessing their Pages will see a tour of the refreshed design, and can switch to the updated design two weeks after the tour has been viewed.

Pinterest to Launch Self-Serve Ad Auction
Pinterest unveiled its first paid ads last month with a select group of marketers. Now the social network plans to roll out a self-serve, auction-based ad system aimed at small and medium businesses. Unlike the CPM-based ad business it has launched with big brands like Kraft and Nestle, the self-serve auction will take bids on a CPC basis. And while Pinterest has set a high spending threshold for brands to experiment with its “promoted pins” — asking for $1 to $2 million commitments – pricing in the auction will be set by the marketplace.

Google Search Intent Comes to Facebook
Google search intent can now be harnessed for Facebook ad targeting. Advertisers can target people who have clicked on their search ads on Google, Bing, and Yahoo, effectively bringing together search-intent data.  Here’s how it works: Hypothetically, Cadbury could target ads to Facebook users who’ve already clicked on Google ads yielded by searches for “chocolate,” “Easter egg,” and “Easter Bunny” – terms that signify a high degree of interest in their product. Facebook’s demographic and interest-level targeting parameters can also be applied to refine the audience.

Instagram Added 10 New Features This Week
Instagram announced 10 new editing tools this week for both iOS and Android. In addition to new adjustments like contrast, brightness, and saturation, Instagram’s filters have also been tweaked; users can now adjust the filter’s intensity with a slide bar.  Other tools include adjust (crop and straighten photos), warmth, highlights, shadows, vignette, and sharpen.

Global Social Media

Google Introduces an Online Form  to Let EU Users Request the Removal of Outdated Links
The Court of Justice of the European Union (ECJ) ruled last month that individuals should have the right to remove outdated information about themselves from search engine results. The so-called “right to be forgotten” means that an individual should be allowed to request that irrelevant or outdated information is removed from a company’s servers and therefore removed from being publicly available on the web. In response to this ruling, Google has launched an online form which will allow users to submit an official request. 12,000 requests were submitted the first day of the form’s launch.  Google handles nearly 80% of all searches in Europe.

Noteworthy Campaigns

Sephora’s Augmented Reality Mirror
For their latest project, beauty retailer Sephora has teamed up with augmented reality and virtual reality technology company ModFace to launch a mirror that may change the way people shop for makeup.  Sephora’s new mirror will simulate makeup on a person’s face in both real time and 3D. This unique technology tracks a person’s facial features and “applies” eye shadow to your face via a camera’s video stream. Customers can try out multiple colors and textures by tapping the color on the screen and see how it looks from all angles by merely turning their faces.  The product will help the store eliminate the need for tester products and utensils used to apply and remove them. The mirror is currently only available at the Milan store, but should it become a success, it will be placed in locations around the world.