Here are some cool things we read about this past week:
Pinterest this week launched its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. The company’s analytics team worked with “sets” of translators to support local users worldwide.
Instagram has launched a new mobile video app featuring tools like tracking shots and time-lapse shooting. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos, even while in motion.
Amazon is taking direct aim at YouTube as the e-commerce giant acquires video-streaming service Twitch for $970 million in cash. YouTube had reportedly been in talks to buy Twitch, whose ad-supported service lets people stream live video of their video game play.
Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people with 4G connections and run light-bandwidth text ads for those on 2G connections. In other Facebook ad news – the company recently expanded event ads to mobile and desktop newsfeed.
Twitter recently rolled out an updated analytics dashboard to marketers and verified users. It is now making these same analytics available to all users. The dashboard lets users see how many impressions each tweet has received, the number of favorites, how many times users have clicked on their profiles, and the number of retweet and @replies. In other Twitter news, the company has launched a training program for agencies called Flight School, which aims to familiarize marketers and advertisers with the service and help them keep abreast of new features.
Global Social Media
Nearly 86% of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11% over 2013. The rapid growth in smartphone adoption in Australia is creating a new wave of consumer behavior that is changing the mobile landscape. The average Australian mobile user consumes 6.7 hours of media per day, with mobile almost surpassing television in terms of time spent. Around 55% of mobile web customers now use mobile as either their primary or exclusive means of going online, an increase from 40% in 2013. Also noteworthy – around 55% of mobile users in Australia are now as comfortable with mobile advertising as they are with television or online advertising.
Leveraging Instagram “likes” for dollars, Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer’s site to initiate a purchase. Instagram has 200 million engaged users who share roughly 60 million photos daily. Curalate, the company that built Like2Buy, and other social platforms are trying to comb through this data to present brands with social engagement metrics that can be interpreted into real-life sales leads.