Here are some cool things we read about this past week:
Ello – the Anti Facebook
You may have already heard about Ello, the ad-free, invite-only, independent social network that has gone viral over the past week. The site has gained a reputation as being the ‘anti Facebook.’ Several reports have linked the rise of Ello to a recent firestorm caused by Facebook’s real name policy (Ello lets users use any name they choose). The site is a cross between Twitter and Tumblr – users can post status updates, photos and GIFs, and comment on their friends’ posts. Ello is receiving anywhere between 4,000 and 30,000 requests an hour for access to the site. As noted by our own Tom Edwards here, one of the more attractive features of Ello is that the site promises not to sell your data to third parties. Could this be the next big thing? Or just a passing fad?
Twitter is Working on Its Own Native Polling Tool
Twitter is working on a new set of interactive Cards that would allow people to run polls natively across its social network. One key advantage of this offer is the ability for users to interact without being redirected away from Twitter, which would likely improve engagement rates with any polls.
Amazon Adds Twitter Product Tweets to Wish List
Amazon introduced #AmazonWishList this week, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can reply to any tweet that contains an Amazon product link with #AmazonWishList to add the product to their wish list.
Pinterest Lets Brands Target Ads to Existing Customers
Pinterest is working on a way for advertisers to target people in a brand’s customer database – like the consumers on an email subscription list – with ads on the site. The company is also building a measurement tool so that marketers can credit their ads on Pinterest with the purchase people make on a brand’s e-commerce site.
Twitter Tempts Studios with Targeted Ads
Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, studios will be able to serve ads to Twitter users who have followed the accounts of specific movies, as well as users who have tweeted about particular movies in the past.
Global Social Media
Russia Orders Facebook, Twitter, and Google to Register as Social Networks — or be Blocked
Russia’s communications regulator has ordered Facebook, Twitter, and Google to join a register of social networks or face being blocked in Russia. By registering as “organizers of information distribution,” companies agree to store data about their users’ communications on servers in Russia, or pay a fine of 50,000 Russian rubles ($13,000). Companies that fail to register within 15 days of a second order from the regulator can be blocked in Russia.
Will Ferrell’s Video Game Battle to be Live-Broadcasted on Twitch for Charity
Will Ferrell’s SuperMegaBlastMax Gamer Challenge, hosted on Indiegogo, will allow one lucky winner and guest the chance to travel to San Francisco to play Will Ferrell for two hours on October 26. It will be hosted online on video game streaming platform Twitch. The winner will also get other contest-related gear, as well as a tour of Twitch’s headquarters. In order to quality for the drawing to play Will Ferrell, you have to donate $10. All proceeds go to the nonprofit charities Cancer for College and Donate Games. With a goal of $375,000, the campaign is currently just over of $100,000 and has 12 days left. If donors give more than $10 they can receive additional prizes, like exclusive sunscreen, t-shirts, hoodies, and a custom skateboard. Higher donation amounts also get more entries toward the grand prize.