Here are some cool things we read about this past week:
Snapchat Ads are Coming
Snapchat ads are coming soon, according to Snapchat CEO Evan Spiegel. The ads will be around the company’s “stories” product and will be optional to view.
LinkedIn Now Tells You Which Actions Led to Higher Profile Views
LinkedIn is giving users better information about which actions encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has added a new area listing the notable actions the user has taken. This could include posting a status update, joining a group, giving endorsements, or making new connections. The hope is that when someone the user is keen to work with looks at their profile page, the user can deduce what they’ve done to trigger it.
Pinterest Pushing New Editorial Product with First Co-Marketing Campaign
Pinterest rolled out its first co-marketing campaign this week to promote a new editorial product called Pin Picks. The site has partnered with 10 companies including eHow, Cracked, and Funny or Die, as well as YouTube star Michelle Phan. Pin Picks are topic-specific collections of Pins and Pinterest profiles that the company has been testing since August. Pinterest is raising the profile of Pin Picks with a four-week Halloween campaign, each with their own themes: horror, villains and superheroes, humor, and last-minute ideas. Funny or Die and Michelle Phan are taking part in the horror phase; comedy site Cracked will be involved in humor; and eHow’s participation will span all four themes.
Facebook Messenger has Friend-to-Friend Payment Feature
Facebook could soon allow Messenger users to send mobile payments to their friends. A Stanford University student uncovered the feature via Cycript, a tool for developers. The payment mechanism is said to be similar to that used in Square Cash, where Messenger uses it to debit one account, and then uses some means to look up the bank account number of the recipien, and deposit it.
Global Social Media
China’s Instagram Block is Here to Stay
For years, Instagram was one of the exceptions to China’s great firewall. It remained accessible even though Facebook, YouTube, and Twitter were blocked. It finally went dark in September when users began sharing photos of the pro-democracy protests in Hong Kong. It hasn’t come back since. Of major US-based social media, LinkedIn is all that remains, and only because the social network agreed to play China’s game. Some people who post about sensitive topics get messages that their content is banned in China and cannot be seen by members there.
Dove is Trying Snapchat for Self-Esteem Effort
Unilever brand Dove is launching an initiative with Snapchat as part of its annual “Self-Esteem Weekend.” The brand has invited women to share their insecurities via Snaps, and as the Snaps disappear they can make room for more positive thoughts. Dove will have “Self-Esteem Ambassadors” on hand to respond to girls’ Snaps and provide real-time advice and feedback. The reason for using Snapchat, according to Unilever’s marketing director, is because “having a public conversation about your self-esteem can be intimidating.”