I recently gave a talk on the evolution of social media marketing and I’ve posted the presentation deck below. Without hearing my voice guiding you through it, you may find a few slides confusing, but I wanted to share it and I intend to build on this for future posts.
The presentation starts with a trip down memory lane by reviewing the rise of social media platforms across the globe.
Next is a look at the impact social media trends have had on consumer behavior. Everything from viral videos, #selfies and the rise of YouTube celebrities.
Then focus shifts to the evolution of social marketing globally and the role that content plays in today’s social marketing programs.
The journey wraps with a look at the future state of social marketing.
Look for future posts as I dive in deeper on this path to where we are now and on where I think we are headed. And don’t forget to follow me on Twitter @BlackFin360.