Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.
4 out of 5 Millennials Shop Directly from Mobile Devices
One of the challenges facing small business owners during the holiday shopping season is marketing to millennials.
This demographic has a unique set of shopping habits. For example, four out of five millennials shop directly from mobile devices, and nearly 70 percent won’t wait more than five seconds for a page to load, according to survey data from cloud-based software company Instart Logic.
Their infographic below explains how to take advantage of millennial shoppers this holiday season by optimizing mobile shopping experiences.
Source: Inc. Magazine