If you don’t know about Yik Yak, chances are you are a functioning, stable adult. So, what is Yik Yak exactly? It’s a careful formula that combines Twitter, Reddit, and Whisper into one ticking time bomb.
Users are geofenced into a 1.5-mile radius. They then post whatever is on their minds. Annoying professors? Check. Barista who spelled your name wrong? Check. Deep thoughts about time being a flat circle? Check. Other users in the area can then comment or vote on the post. Users are given a numerical score based on their upvotes or downvotes called their Yakarma – it ultimately lets you know how successful you are in the app. Dying to know what’s happening on the other side of town? You can Peek at that area to view the yaks, but not comment or vote.
Peeking at yaks of my former alma mater lets me know more about what’s going on than the alumni newsletter. The anonymity allows users to speak their minds freely. This is especially entertaining at college sporting events, where the yaks flow generously.
However, there has been some debate around the anonymity causing more harm than good. Several schools have noticed issues with discrimination. However, according to Yik Yak these kinds of posts are in violation of their terms and are subject to removal at any time. Plus, Yik Yak has taken measures to quell bullying on the app.
It should go without saying that if something is starting to get banned at schools, its popularity will only grow. With the addition of the national spotlight the app has received and the kickoff of its Spring Campus Tour, there’s nothing left to do but yak about it.