All posts by Larry Weintraub

The Marketing Arm Digital – September 2014 Newsletter

Written by: Larry Weintraub
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We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.


The Marketing Arm Digital – June Newsletter

Written by: Larry Weintraub
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We published our monthly newsletter today. Check it out below and if you want to see it in all its glory, with working links, click HERE.


#SelfieRevolution White Paper

Written by: Larry Weintraub
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Say what you will about the term, “Selfie,” but whether you hate it or love it, odds are you are doing it. Not a day goes by where millions of us aren’t snapping photos of ourselves with the intent of capturing the moment or the location using the front-facing camera on our smartphones.  Did you ever wonder why we do it? And, if you are a marketer, are you curious about how your brand or your client’s brand can benefit from this so-called #SelfieRevolution?

Olga Kraineva, one of our superstar account executives at Fanscape / The Marketing Arm Digital, wrote an insightful White Paper that dives deep into the psychology and the marketing case uses for the Selfie.

Download a copy of the #SelfieRevolution White Paper HERE (click ‘Save’ to take it with you).  It’s free, you don’t have to sign up for anything, we just want you to enjoy it and we hope that it helps expand your knowledge on the Selfie!

Say cheese!

New Name, Same Company + More

Written by: Larry Weintraub
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In case you start seeing things come from us touting the name The Marketing Arm Digital, we wanted to make sure that you knew that it was still us.  Same great people, same social expertise, we just added a few more folks and several additional capabilities.  For those of you who know us, you know that we’ve been bringing much more than social marketing strategy and execution to the table for quite a while, so in essence, it’s only the name that is changing.

We’ve been doing social media marketing for nearly 16 years, and we like to think we do it very very well.  Over the past few years, as the world of marketing and advertising has caught up to what we’ve been doing for all of these years, we have worked hard to expand our offerings.  We believe that the consumer is at the center of a brand’s marketing efforts and that there are numerous ways to engage with that consumer digitally in ways that should inspire and not interrupt.

For quite a while now, we have been working very closely with the amazing folks at The Marketing Arm, a Dallas-based Omnicom-owned agency who specialize in delivering big ideas for some of the world’s largest brands. TMA, as they are often known, has enabled us to work on countless amazing projects and together with their mobile / wireless group, their content creation department, their proprietary crowdsourcing platforms, and their tremendous capabilities in digital experiential marketing, we have united to form The Marketing Arm Digital.

So, while you may see the Fanscape name a little less, know that all of the same people are still here, we just have many more now who help us bring more to the clients who trust us with their consumer engagement marketing.

April Fool’s Roundup

Written by: Larry Weintraub
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April-Fool's-DayApril 1 is one of our favorite days of the year. We look forward to seeing what all those much more creative than us do with their sites and properties.  We polled the company and these are some of our favorites from yesterday. There were so many good ones, it took us a day to agree on which were best!


Gmail: Shelfies, make a sharable selfie your background on Gmail, and share it with friends and family.
Gmail Shelfie


truTV: Impractical Jokers, a show on truTV, gets four new cast members due to the old cast becoming too popular.
Impractical Jokers


Samuel Adams: HeliYUM Beer, leveraging the powers of helium for “a beer unlike any you’ve ever tasted.”
Sam Adams HeliYUM


Netflix: Two new Netflix Originals guaranteed to make you hungry.



Jimmy Kimmel and Lululemon: Spray-On Yoga Pants. “Goodbye pants, hello comfort.”

Lululemon Spray-on Yoga Pants Lululemon Spray-on Yoga Pants 2


Netflix: Get a “leaked” first look at House of Cards Season 3, from writer Beau Willimon.

House of Cards preview

Google+:  Auto Awesome Photobombs, with David Hasselhoff
Google Hasselhoff


Kayak: Bathroom Search Feature

Kayak Bathrooms


HootSuite: Fake Oculus Rift Integration
HootSuite - Oculus Rift


Hope you enjoy these as much as we did!