Category Archives: Instagram

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Introduces Audio Cards
This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new tool lets you listen to music and podcasts directly from your timeline. The first Audio Cards will be shared by a small group of partners including NASA, David Guetta, and the White House.

Social, Digital Brands Lead 2014 Loyalty Index
Apple, Amazon, Whats App, Google, YouTube, and Kindle are the top dogs in consumer loyalty this year. In Brand Keys’ 2014 Loyalty Leaders List, an annual survey that gauges how connected consumers feel to 721 brands in 65 categories, 36 of the top 100 are new brands. Most new arrivals are around social and digital, including tablets, smartphones, and social networks. The only non-digital or non-social brand that rated in the top 20 was Dunkin’ Donuts.

Facebook Stickers are Now Available in Comments
Facebook expanded its stickers feature to comments on Timeline, Groups, and Event posts. Stickers, which are Facebook’s emoji-like icons, have been available within Messages and in the Messenger app for some time, but were not available elsewhere. Stickers in comments will work the same way – users begin with only a few stickers but can get more from Facebook’s in-app Sticker Store.

Google is Testing Video Chat with Real Doctors
Google has confirmed that it is testing a system that would offer video chats with doctors to people whose search terms involve medical symptoms. Google is paying for the feature while it’s in the testing phase. It is likely that it would be a paid feature if it is rolled out to the public at large.

Global Social Media

Global Millennials Share Ideas and Desires
According to the first-ever global “Cassandra Report,” millennials share attitudes about commerce, brand preferences, and life goals regardless of where they are in the world. The study argues that millennials are a world demographic (Global Y’s), representing half the population on earth. Seventy percent of global millennials surveyed said that they use social media as a source of news on current affairs. Seventy-five percent said that traveling the world is an important life goal. Thirty-eight percent said that they prefer to communicate with pictures instead of words (cue Instagram, Tumblr, Snapchat).  This global group is three times as likely to wear socially conscious brands over luxury brands, and 40 percent are willing to pay more for products/brands that are eco-friendly (especially in China and India).

Noteworthy Campaigns

McDonald’s Launches Transparency Campaign
In an effort to gain more trust from consumers, McDonald’s is launching a transparency program called “Our food. Your questions.” The move comes as the chain battles sliding sales and works to improve perception about McDonald’s food quality, particularly among millennials.  As part of the effort, McDonald’s has dedicated a section of its website to the campaign, as well as a video series featuring former MythBusters co-host Grant Imahara as he visits multiple suppliers for the chain. In addition to the company’s website, the videos will appear on Twitter, Facebook, and YouTube.  McDonald’s will respond to questions with behind-the-scenes webisodes and other social content that will provide facts on ingredients, how food is made, and how it’s prepared.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Snapchat Ads are Coming
Snapchat ads are coming soon, according to Snapchat CEO Evan Spiegel. The ads will be around the company’s “stories” product and will be optional to view.

LinkedIn Now Tells You Which Actions Led to Higher Profile Views
LinkedIn is giving users better information about which actions encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has added a new area listing the notable actions the user has taken. This could include posting a status update, joining a group, giving endorsements, or making new connections.  The hope is that when someone the user is keen to work with looks at their profile page, the user can deduce what they’ve done to trigger it.

Pinterest Pushing New Editorial Product with First Co-Marketing Campaign
Pinterest rolled out its first co-marketing campaign this week to promote a new editorial product called Pin Picks. The site has partnered with 10 companies including eHow, Cracked, and Funny or Die, as well as YouTube star Michelle Phan. Pin Picks are topic-specific collections of Pins and Pinterest profiles that the company has been testing since August. Pinterest is raising the profile of Pin Picks with a four-week Halloween campaign, each with their own themes: horror, villains and superheroes, humor, and last-minute ideas. Funny or Die and Michelle Phan are taking part in the horror phase; comedy site Cracked will be involved in humor; and eHow’s participation will span all four themes.

Facebook Messenger has Friend-to-Friend Payment Feature
Facebook could soon allow Messenger users to send mobile payments to their friends. A Stanford University student uncovered the feature via Cycript, a tool for developers.  The payment mechanism is said to be similar to that used in Square Cash, where Messenger uses it to debit one account, and then uses some means to look up the bank account number of the recipien, and deposit it.

Global Social Media

China’s Instagram Block is Here to Stay
For years, Instagram was one of the exceptions to China’s great firewall. It remained accessible even though Facebook, YouTube, and Twitter were blocked. It finally went dark in September when users began sharing photos of the pro-democracy protests in Hong Kong. It hasn’t come back since.  Of major US-based social media, LinkedIn is all that remains, and only because the social network agreed to play China’s game. Some people who post about sensitive topics get messages that their content is banned in China and cannot be seen by members there.

Noteworthy Campaigns

Dove is Trying Snapchat for Self-Esteem Effort
Unilever brand Dove is launching an initiative with Snapchat as part of its annual “Self-Esteem Weekend.” The brand has invited women to share their insecurities via Snaps, and as the Snaps disappear they can make room for more positive thoughts. Dove will have “Self-Esteem Ambassadors” on hand to respond to girls’ Snaps and provide real-time advice and feedback. The reason for using Snapchat, according to Unilever’s marketing director, is because “having a public conversation about your self-esteem can be intimidating.”

The Marketing Arm Digital – September 2014 Newsletter

Written by: Larry Weintraub
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We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.

Sept-Newsletter.2014

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest this week launched its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. The company’s analytics team worked with “sets” of translators to support local users worldwide.

 

Instagram has launched a new mobile video app featuring tools like tracking shots and time-lapse shooting. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos, even while in motion.

 

Amazon is taking direct aim at YouTube as the e-commerce giant acquires video-streaming service Twitch for $970 million in cash. YouTube had reportedly been in talks to buy Twitch, whose ad-supported service lets people stream live video of their video game play.

 

Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people with 4G connections and run light-bandwidth text ads for those on 2G connections.  In other Facebook ad news – the company recently expanded event ads to mobile and desktop newsfeed.

 

Twitter recently rolled out an updated analytics dashboard to marketers and verified users. It is now making these same analytics available to all users.  The dashboard lets users see how many impressions each tweet has received, the number of favorites, how many times users have clicked on their profiles, and the number of retweet and @replies.  In other Twitter news, the company has launched a training program for agencies called Flight School, which aims to familiarize marketers and advertisers with the service and help them keep abreast of new features.

 

Global Social Media

Nearly 86%  of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11%  over 2013. The rapid growth in smartphone adoption in Australia is creating a new wave of consumer behavior that is changing the mobile landscape. The average Australian mobile user consumes 6.7 hours of media per day, with mobile almost surpassing television in terms of time spent.  Around 55% of mobile web customers now use mobile as either their primary or exclusive means of going online, an increase from 40% in 2013.  Also noteworthy – around 55% of mobile users in Australia are now as comfortable with mobile advertising as they are with television or online advertising.

Noteworthy Campaigns

Leveraging Instagram “likes” for dollars,  Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer’s site to initiate a purchase. Instagram has 200 million engaged users who share roughly 60 million photos daily. Curalate, the company that built Like2Buy, and other social platforms are trying to comb through this data to present brands with social engagement metrics that can be interpreted into real-life sales leads.

New Instagram Business Tools

Written by: Tom Edwards
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Instagram recently announced they are taking major steps to enable brands by providing greater insight into the performance of both organic and paid content. These tools are a welcome addition to the highly visual platform and will create tighter alignment with business goals as it pertains to tracking impressions, reach and engagement.

Screen Shot 2013-10-03 at 4.35.56 PM

The tools are built around three primary areas of account insights, ad insights and ad staging.

Account Insights – Account insights is the primary dashboard for mapping performance and engagement of organic content. This includes insights around the weekly performance of content, aggregate impressions over time as well as additional insight into the brands audience.

Here is a screenshot from the Instagram Blog highlighting account insights

Instagram Business Tools

Ad Insights – Ad Insights is the campaign performance hub for Instagram paid media that houses brand analytics (impressions, reach and frequency). Instagram, similar to parent company Facebook, are heavily focused on reach and frequency vs. engagement as a primary value proposition for brands. The Ad Insights dashboard is a quick and easy reference against the current campaign goals and all of the data can easily be exported for additional client reporting.

Q3 brand campaign

Ad Staging – One of the more exciting tools, especially for Social Agencies that partner with Media agencies on behalf of their brands, is the Ad Staging option. This tool will allow cross functional teams to collaborate together to preview, save, and collaborate on ad creative.

These tools will be made available to all Instagram advertisers and will enable tighter campaign integration as well as invaluable data around how the brands target is engaging and interacting with both organic and paid content. Building recommendations on a strong data foundation is a key to maximizing the impact of a visual content strategy.

Follow Tom Edwards @BlackFin360

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Uber Extends Ride Service to Other Apps
Want an Uber rider to go with that grande latte? Through the Starbucks app – and a small group of other third-party apps — people can now request a car without having to download the Uber app. The new feature comes as a result of the ride-sharing company releasing an API that lets developers add Uber features to their apps. Besides Starbucks, other initial partners include Expensify, Hinge, Hyatt, OpenTable, TripAdvisor, and United Airlines.

News and Ads to Debut on Snapchat
Snapchat has held talks with advertisers and media companies in recent weeks about a service called Snapchat Discovery that would show content and ads to Snapchat users.  According to sources, this new service is set to debut in November.  At least a dozen media companies, including newspapers, magazines, and television networks, are said to be on board. The product would let users read daily editions of publications, as well as watch video clips of TV shows or movies by holding down a finger on the screen (like they do with regular messages on the platform).

Google is Planning to Offer Accounts to Kids Under 13
Google plans to offer accounts to children under 13 for the first time. Accounts on Google services like Gmail and YouTube are not officially offered to children currently, but Google is hoping to establish a new system that lets parents set up accounts for their kids and control their usage.

Twitter Timeline Changes
Twitter recently began adding tweets to your timeline that have been favorited by people you follow. The decision is a controversial one, but it looks like it’s here to stay. Twitter has now officially changed its definition of your home timeline to note that it will add content that it thinks you will want to see.

Instagram Launches Analytics Tools
Starting this week, Instagram will begin letting some marketers check out how their posts are performing in real-time, including more detailed measurements, accompanied by a new tool to collaborate on creative with Instagram’s team. The new tools will initially only be available to current and previous Instagram advertisers, but they will be extended to more advertisers later this year.

Vine Adds Mobile Features
Vine is now letting users upload video via their mobile devices, while making it easier to actually capture and edit video. People can now dip into their camera rolls and use existing videos they’ve recorded for Vines. Vine says more than 100 million people now watch video on its platform every month. Loops play more than a billion times every day.

Global Social Media

In Mexico, Internet Users are Young, Use Mobile Devices, and Like Facebook
Three factors stand out in a study and analysis of Internet use in Mexico: young people are the most active users, the device of choice is mobile, and the most popular destinations are social networks. The study by comScore found that one of every four Internet pages was viewed in Mexico on a smartphone or tablet, and that the country had the second largest Internet audience in Latin America. (Brazil is first.)  Mexico also has the highest mobile penetration in the region, with Android being the most common OS.  Also, social media has the highest reach in Mexico. At 98.3% it beats every other country, whereas the global average is 85.4%.  The top five social media sites include Facebook, YouTube, Taringa, Slideshare, and Twitter.

Noteworthy Campaigns

Newcastle Asks for Fan Photos, Which It Promises to Photoshop Poorly Into Terrible Ads
Newcastle just launched a new hashtag campaign #NewcastleAdAid, in which it’s asking for fan snapshots  — and promises to use the wonders of Photoshop to turn them into really shoddy-looking ads.  The brand claims that it must use low-cost, user-generated content because it blew its marketing budget on celebs for their Super Bowl and Fourth of July campaigns.  Check out the campaign video here.

Greenpeace Targets Amazon and Twitter in an Effort to Clean Up the Web
Greenpeace has launched a new online video campaign featuring Reggie Watts to pressure tech players including Amazon and Twitter to get more of their energy from renewable sources such as solar, wind, and hydro power.  The ClickClean campaign follows an April report from Greenpeace that found little progress from Amazon and Twitter toward using renewable energy to power their data centers.  The initiative, which will include paid social media ads, aims to be humorous and positive, though it is a step toward further escalation — including boycotts and protests by the group. Check out the video here.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Launches New Advertising Options
Twitter is remodeling the way it charges advertisers. Twitter currently receives payments if a user interacts in any way with its sponsored ads. This includes retweets, replies, “favorites,” and clicks. Twitter is now introducing a new fee structure that gives advertisers the option to pay based on performance. For instance, a retail store may choose to pay Twitter only when a user clicks through to its website to view a fall collection. Other options include paying specifically when an advertiser gets new followers, has its app downloaded, or gets a user email address.

 
Facebook Bans Incentivizing Users to Like Pages
Facebook announced two important changes this week to its Platform Policies under games and proper use. The first requires that games which include mandatory or optional in-app charges must now disclose in their app’s description, either on Facebook or other platforms it supports. The second, bans users from incentivizing people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page.

Facebook Starts Building Ad Links to Instagram
Instagram is conducting a test with Mercedes-Benz that allows the luxury car brand to effectively target Facebook users who previously saw one of its Instagram ads. Brands will soon be able to use Instagram and Facebook to work their way up the purchase funnel. One of the purposes of a test like this is to A/B creative on Facebook and Instagram and glean insight into what images perform better on each platform.

Twitter Just Dropped a Huge Hint that It Will Introduce Shopping Services
The evidence that Twitter is planning a move into e-commerce is stacking up, after a handful of users noticed a new setting for “payment and shipping” on the company’s Android app.  This is the latest in a stream of hints that Twitter is preparing a foray into commerce.

Uber Unveils UberPool
Uber announced a testing option that enables users to split fares on rides with strangers who are traveling on a similar route. UberPool works like the regular Uber service, except it pairs users up with another rider, and notifies them of their co-rider’s first name.

Global Social Media

The new law requiring Russian bloggers to register as media entities and hold themselves to the same standards as full media organizations has come into effect this week. The law is applicable to all blogs that manage to attract more than 3,000 unique visitors per day. Bloggers will need to register with relevant authorities and will be required to cite their physical location. Bloggers will also be required to do more fact-checking before publishing. They are not allowed to use obscene language or produce material that incites criticism from its online audience.  Bloggers that don’t comply will be slapped with a fine of between 10,000 and 30,000 rubles ($80 – $840 US).

Noteworthy Campaigns

Tinder Hijacked to Help Rescue Dogs Get Adopted
Tinder is doing 750 million swipes per day and over 10 million matches per day, with close to a billion total matches since it’s founding in 2012.  The average users spends about 60 minutes per day on Tinder, and logs in around seven times. 3.9 million dogs enter animal shelters each year. Like people searching for relationships on Tinder, these animals are searching for caregivers.  To raise awareness, and ideally, make some matches, animal rescue organization Social Tees hijacked Tinder. Profiles and photos were created for 10 adoptable dogs, with their age manipulated so they would show up as matches for Tinder users. So far, over 1,500 matches have been made, though the number of dogs adopted based on the hijacking has not been confirmed.  Some Tinder users expressed outrage over the initiative via Twitter. Though most think it’s for a worthy cause – especially because 1.2 million dogs each year are euthanized.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

LinkedIn rolled out an update to its app this week, unveiling a completely redesigned user profile that focuses on adding additional contextual information.  Profiles now have a new “In Common With…” section that displays contextual information about experiences, connections, or groups you share with other users – including those who are not part of your connections.
Instagram’s latest app is Bolt – a disappearing message app that first leaked last week – and it’s launching in three countries: New Zealand, Singapore, and South Africa. It isn’t clear yet when it will roll out to other countries.  The app borrows features from both Snapchat and Facebook’s Slingshot.
Facebook Gifts will shut down on August 12 and will stop selling gift cards for businesses like Starbucks and iTunes. Most of the Gifts team at Facebook will be reassigned to other commerce initiatives – including the Buy button for making e-commerce purchases within Facebook, Auto-Fill for auto-populating your billing info in other shopping apps, and Custom Audience that lets brick-and-mortar merchants retarget Facebook ads to existing customers.
Amazon’s new “Video Shorts” site launched a couple weeks ago without much fanfare. The site features short video clips framed by various items for sale related to the content in the video. So far, the videos cover a wide range of categories including movie trailers, actor interviews, music videos, concert performances, books, sports, home and garden tips, technology reviews, food recipes, how-to’s, and beauty tips. Each video is from companies with their own Amazon channels.  The site’s offerings reveals a powerful pairing of free content and contextually-relevant e-commerce potential. For example, when a user clicks on a video trailer for the video game Destiny, visitors can also move their cursor over  to the right and purchase the game, as well as special edition Xbox and Playstation 4 consoles. In other Amazon news, the retailer recently launched an on-demand marketplace for 3D printing.  Users can select and customize products that are 3D printed and delivered.

Global Social Media

85 percent of the 5 billion people living without Internet simply can’t afford data plans. So this week, Facebook’s accessibility initiative Internet.org launched its Android and web app for the developing world with free data access to a limited set of services including Facebook, Messenger, Wikipedia, and Google Search. It also provides local health, employment, weather, and women’s rights resources.  Internet.org’s app is launching in Zambia before coming to other developing countries.

Noteworthy Campaigns

A few months ago, Jamie Oliver launched Drinks Tube, a dedicated YouTube channel for all things mixology – with Bacardi as the exclusive sponsor. Now the duo are celebrating ‘summer cocktail month’ with Cocktail Request Week – a five-day event where expert bartenders turn cocktail enthusiasts’ requests into delectable drinks. Drinks Tube has set up a pop-up studio for the week inside Old Street underground tube station in London, where top bartenders Simone Caporale and Rich Hunt – along with special guests from Food Tube – are responding to viewer requests. Fans send their inspiration to the team using #CocktailRequest via Twitter, Facebook, and Instagram. Throughout the day, five requests are chosen to be translated into customized drinks.
Following in the footsteps of Starbucks, Coca-Cola on Monday began letting friends send Cokes to each other via Twitter. The Tweet-A-Coke promotion lets you tweet a link to a friend that, once opened, lets them order a Coke at a participating Regal Cinemas location.