Category Archives: Jobs

Headlines & Stuff

Written by: Christy Wise
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Every week we recap the previous week’s headlines that pertain to social and digital media.  Since Monday is a holiday and because there was so much big news this week, we are publishing these Headlines a few days early.  Here are some cool things we read about this past week:

Facebook Will Now Tell You What’s Most Popular On Facebook
Facebook will now surface trending topics alongside the News Feed, using a product the company is calling simply: “Trending.” Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform.  In other Facebook news, the social network recently purchased Branch to help form their Conversations Group – which aims to help people  connect with one another around their interests.

YouTube Debuts Super Bowl XLVIII Ads
YouTube launched the Ad Blitz channel today, giving football fans a sneak peek of this year’s Super Bowl ads. The pre-game gallery features teasers from advertisers and highlights from Fox Sports. YouTube creators will post custom content, promoting Ad Blitz through videos powered by TrueView video ads. The site also provides post-game voting.

Google Buys Nest for $3.2 Billion
Google announced this week that it purchased Nest, the maker of high-tech thermostats and smoke detectors for $3.2 billion in cash.  Founded by former Apple engineers, Nest promises to save homeowners energy by learning their daily habits and adjusting the temperature accordingly.  Nest will retain its brand name within Google.

Twitter Can Now Target Ads Based on Email Addresses and User IDS
Twitter just announced some new capabilities in its recently launched Tailored Audiences program. The additions provide new ways to create Tailored Audiences, either using a CRM database or lists of Twitter usernames of User IDs. Advertisers will be able to exclude certain audiences from their advertising in the same way.

LinkedIn Adds Search for Volunteer Opportunities
LinkedIn added a new Volunteer Marketplace on Wednesday, allowing users to search for volunteer opportunities that require particular skill sets like open board seats and non-profits. The social network launched the marketplace with 500 postings and plans to add more in the coming weeks.

FDA Issues Social Media Guidelines for Pharma
The FDA has finally released guidelines for social media marketing and advertising by pharmaceutical companies. The new guidelines cover all manner of “tools and technologies that often allow for real time communications and interactions,” including social networks, microblogs, online communities and live podcasts.  Firms will be held responsible for all promotional content on any site or account controlled by the firm, including, for example, all marketing messages posted by the company to its Facebook or Twitter account, as well as the company’s own blogs. Marketers will also be responsible for any content posted on third-party sites where their firm has powers of editorial review. They won’t be held responsible for content on sites where they are merely paying to post marketing communications, with no control over the content. They will also be responsible for any content posted by an employee or other paid representative on a third party site.

Global Social Media

Instant Messaging Overtakes Texting in the UK
More messages are now sent via apps like WhatsApp and Snapchat than by SMS according to a study.  The number of text messages sent in the UK fell for the first time in 2013. An estimated 145 billion SMS messages were sent, down from 152 billion in 2012. 160 billion instant messages were sent in 2013, up from 57 million in 2012.

Think Sochi Olympics Are All About Facebook and Twitter? Wrong! Get Ready for VK.com
VK.com (formerly Vkontakte meaning “in touch”  or “in contact” in Russian) is the dominant social network in Russia. Social data provider Gnip has added data from VK.com to their platform to allow brands to better track conversations going on in Sochi.  VK.com led social network visitors in Russia with 49.2mm unique visitors. Facebook attracts 11.9mm visitors (5th place).  As a way to increase their presence in Russia, Facebook has recently partnered with Yandex (Google Rival) in a deal that will see the search engine index publicly posted content on the social network that comes from the countries Yandex covers:  Russia, Ukraine, Belarus, Kazakhstan, Turkey

Noteworthy Campaigns

Chicago Sun Times to Test Bitcoin and Twitter Paywall
The Chicago Sun Times will soon test a new paywall system that accepts bitcoins as well as tweets from readers in return for access to content. Starting February 1, the Sun-Times’s site will prompt readers to either donate to, in the form of bitcoins,  or tweet about the Taproot Foundation. The paywall will be up for 24 hours to test the technology.

Giant Pinboard Façade Lets Fans Become The Face of The Olympics
London-based architect Asif Khan’s “MegaFaces” structure will display the faces of Sochi spectators as rotating 3D portraits. Photo booths within the pavilion and in the MegaFon retail stores across Russia, will capture five images of the visitors face simultaneously from different angles.  The faces will then be displayed on the façade for 20 seconds each as an eight-meter image.

 

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

CPG: Food and Beverage
Taking photos of food has become a regular occurrence, as consumers frequently post, pin, and share meals online.  Brands are seeing a lift by engaging with consumer and their passion for food.

  • 65% of females who regularly used recipe sites bought branded ingredients called for in the recipes at least sometimes.
  • Twenty-one percent said they “usually” did this.  (Lots more stats here)

So who is influencing those purchase decisions?  When it comes to food, user-generated content creators are primarily sharing two things, each with a different purpose: photos, which provide inspiration, and recipes, which provide utility.

Source: MSL Group

Facebook

A dirty little secret is that many of its users are under 13:

  • An estimated 5.6 million Facebook users – about 3.5 percent of its U.S. user-base – are children who the company says are banned from the site.

Read more in this Reuters article.

Social Recruiting
Social media has become a chief source of employees for companies and recruitment agencies worldwide.  Websites like LinkedIn and Facebook have made it easier for employers to rate the character of potential employees in an easier, faster and cheaper way before hiring.

  • 92% of U.S. companies have used social media in 2012 to find talent and potential employees to hire.

Source: Jobvite 2012 social recruitment survey

Fun Stats

  • The total number of steps in the Eiffel Tower: 1665
  • The Pokemon Hitmonlee and Hitmonchan are based off of Bruce Lee and Jackie Chan.
  • The toothpaste ‘Colgate’ in Spanish translates to ‘go hang yourself’.

Source: www.thefactsite.com

We’re Hiring

Written by: Digitally Approved
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Do you love this whole Internet thing? Or should we say, do you “like” this whole Internet thing?  Well, if you do, and you desire to work with a bunch of happy hard working social media-savvy geeks like us, then we’d love to talk to you about one of the 8+ jobs we have open right now.  Check out our job board here: http://bit.ly/FQYfr1 and if you see something you like, send us your resume with the job title you desire to: careers@fanscape.com.  Here are a few of the jobs we have open right now:

  • Account Director
  • Account Manager
  • Bi-Lingual Community Manager
  • Chief Strategy Officer
  • Creative Conceptor
  • Marketing Director / Marketing VP

Read about all of these and more HERE.

Come work with us!

How To Get a Job

Written by: Digitally Approved
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Fanscape CEO, Larry Weintraub, recently expanded on a piece he did a few weeks back about graduating with an edge. With Fanscape now looking to fill a few social media positions of our own and so many people looking for work, Larry opened up about how to apply for and How to Get a Job – not just at Fanscape, but for companies in general.

His tips include:

  1. Do you have the experience we need?
  2. Are you an expert?
  3. How do you stay ahead?

Click HERE to read about Larry’s advice.

Social Media Jobs – Fanscape has ’em

Written by: Digitally Approved
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Looking for a great job in Social Media Marketing or know someone who is? Fanscape is always on the look out for the best and brightest to join our team. Please see the list of available opportunities and brief descriptions below.

Account Director

The Account Director serves as the primary client contact for existing accounts. He/she will work with clients to determine business needs and objectives. The Account Director is responsible for all client communications and compliance on client deliverables. He/she is responsible for fostering and strengthening all client relationships for existing accounts as well as serving as counsel to the client on best practices in Digital Marketing and Social Media.

Manager, Social Media Marketing

Fanscape is looking to fill both full-time and freelance social media marketing positions to implement effective digital marketing tactics for our Fortune 500 brands including website and blogger outreach, coordinating online contests and sweepstakes, communicating with consumers in social media networks, managing a brand’s social media properties/communities, monitoring online conversations, developing relationships with websites and online influencers, creating and distributing online content, and assisting with overall social media strategy development and tactical plans.

Office Manager / Executive Assistant

Fanscape requires an extremely detail oriented Office Manager who will also serve as the Executive Assistant for our small executive team. The ideal candidate needs to be incredibly organized and personable. You will be responsible for answering the company phones, managing executive calendars, making travel reservations, ordering office supplies and be our go to person for all corporate office needs.

Interns

Fanscape is also looking for a few good interns in the Business Development and Marketing/Communications departments.

Business Development Intern – Research & Proposal

The Business Development intern will assist the Business Development team with various pitching, presentation and proposal needs including potential client research, strategizing, and reviewing proposals to help secure new business and leads for Fanscape. You will play a vital role in assisting the Business Development Team to secure new business while running as smoothly and as organized as possible.

Business Development Intern – Creative Strategy

The Business Development intern (creative and strategy) will assist the Business Development team with brainstorming and conceptualizing client campaigns, proposals, presentations, marketing & promotion strategies as well as general research, administrative tasks, organization and keeping abreast of industry dynamics, trends, and opportunities. Previous coursework (preferably a major) in marketing or advertising is required.

Marketing /Communications Intern

As an Interns you will assist our communications team with projects and ongoing programs that include knowledge documents, byline articles, company newsletter and communications strategy.  Your duties will also include various administrative tasks such as internet research, target list creation, and database management.

Check out all of Fanscape’s available positions and how to apply right HERE.